How many videos have you recorded and published on YouTube in the last 90 days?

If the answer is zero, then you need to step up your game.

Small businesses are increasingly turning to video, both live stream and recorded, to reach their ideal clients online.

If you want more clients, then you need a video strategy.

Let’s consider one technique to make your videos more visually interesting.

You can use props in your videos.

What is a Prop?

It refers to the term, “theatrical property”, used in theater productions and by the movie industry.

According to Wikipedia, “a prop is considered to be anything movable or portable on a stage or a set, distinct from the actors, scenery, costumes, and electrical equipment.”

And the good news is that you can use props in your online videos and live stream broadcasts.

There are literally thousands of props that can be used.

Let’s start simple.

Here are 10 Props You Can Use in your Videos:

• Index card
• Book
• Magazine
• Rubik’s cube
• Keys
• Light bulb
• Kitchen timer
• Smartphone and other electronic devices
• Vegetable or fruit
• Microphone

What other props can you think of?

Post a comment below with any ideas you have.

How to Use a Prop

Once you decide what prop to use, think about how to use it in your video. At some point in your video, you will probably want to hold up the prop. Some props like books or magazines may have a shiny surface. Watch your video to see how your prop looks. You may have to adjust your lighting or hold the prop in such a way that it doesn’t shine light back on the camera like a mirror.

Props help to grab attention and create visual interest.

You can even use a prop as a basis for a video.

Here is a video I recorded that was simply a book recommendation. In the video, I share feedback on The System, written by my friend and Master Sales Trainer Eric Lofholm.

Online Video Example: Book Recommendation

So, what is one prop you can use to create a video? For a creative exercise, pick a prop and then select a topic to create a video. Post your idea in the comments below.

Rick Cooper
Online Marketing and Social Media Trainer