One of the challenges of email marketing is growing your list.
It’s difficult. You have to be very deliberate and strategic if you want to add more subscribers.
Is your email list growing or shrinking?
If you are not adding new subscribers to your list, your list will shrink. People will opt out over time. If you don’t replace them, your list becomes smaller and smaller.
Clearly, you want growth. And growing your list translates into growing your revenue.
Grow Your Email List
You’ve probably heard that phrase, “The money is in the list.”
It refers to the fact that you have an opportunity to communicate with your readers and share offers with them.
And when you make offers, people tend to buy.
When you enroll a new client, think of the lifetime value of that client. How long will they stay in relationship with you? How long will they work with you?
Karl Murray said, “Focus on growing your list all of the time as newer subscribers are more engaged, adding to healthier open rates and ROI.”
Karl has a good point. These days, you have to be concerned with how your email list is performing. Email marketing companies want to see high open rates. Low open rates are a sign that you have little influence over your list. And that is considered the sign of a spammer.
And email marketing providers want to eliminate spammers.
So, how do you avoid being labeled a spammer?
Implement Lead Generation Systems
As Karl mentioned, you need to bring in a steady stream of new leads.
And that means you need to implement new lead generation systems.
In fact, at some point, you may need to consider running online ads in order to attract people to your website.
A good landing page with a great lead magnet free offer can build your email list with hundreds or thousands of people interested in your message.
And by the way, there are free strategies to generate leads. I will share more details on that in the future.
In the meantime, start working on ways to get more people to opt in to your email list.
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