Aug 25

Step Up Your Marketing By Sending Emails More Often

This is fascinating.

How often should you send email messages to your list?

This is a question I get from clients periodically.

Is there a right answer?

Like most things, it really depends.

Ultimately, you need to think about your audience. How often do they want to hear from you?

Here’s a quick statistic from Hubspot that gives us a clue:

“35% of marketers send their customers 3 – 5 emails per week.”

Sounds pretty reasonable, doesn’t it?

Now some email experts say you should send one email message every day.

That’s just unrealistic for most small businesses.

It takes time to write email copy. And it takes time to determine your email marketing strategy.

I would suggest you start by evaluating your past approach. And then improve upon it.

For example, if you tend to send one email per week, then send 2 emails per week.

Make a slight improvement. Step up your marketing.

To your success.

Rick Cooper

Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet.He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world.