Social media creates many opportunities to grow your business. I love the ability to build relationships in my home town and across the world.
Social networking is similar to networking at events. It’s just faster and easier. It takes a little longer to develop good, strong relationships. But, it’s nonethelesss possible to create outstanding, mutually beneficial relationships.
One of the relationships I have developed is with Social Media Expert Brian Adrian. Brian and I connected through Twitter. We initially connected by replying to messages we had posted publicly on Twitter. That led to a few direct messages and then email exchanges.
I will talk to Brian for the first time April 1st by phone as I’m being interviewed on his BlogTalkRadio Show. That is the power of social media!
One of the reasons that became possible is that I am very transparent on the internet. I put myself out there as an expert. I share information daily that helps create value for people. I am honest and sincere and I strive to do my best.
I follow a simple rule in marketing my business. I make my messages are 80% informational and 20% promotional. I look for ways to share information and create value and as an aside, I promote my business. I think you can be successful by being of service to other people. And I get a lot of positive feedback from people because of that.
What opportunities do you have to leverage social media?
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