It’s a fact that for business owners that offer a service, they are limited to how much work they can actually do in a day.

Of course, you can hire staff to complete the work for you. Any company interested in growing should hire full time or part-time employees or contract out to remote workers.

But, there is a simpler solution to create leverage. You can develop an Information Product and sell it online.

This strategy is great for anyone that is an expert in their field. That includes coaches, speakers, trainers, consultants and other service-based professionals.

You can use an Information Product to grow your client base.

Creating an Information Product will give you something to sell at a lower price point. Plus, you can explain in an Information Product how you work with clients and lead them to a next step in working with you.

An Information Product will attract new clients and build your business.

Here are 3 reasons you need an Information Product:

1) An Information Product positions you as an expert

If you want to increase your credibility, then create an Information Product. It’s an easy way to plant your flag and declare your expertise on a topic.

It helps to establish your authority in your field. And by the way, you will increase your knowledge as you work on an information product.

2) An Information Product generates income

Need to increase your cash flow? When you create an Information Product, you have an asset that will generate income for you. Market your Information Product online and attract your ideal clients.

There are many ways you sell an information product.

You can sell an Information Product through:

• Email marketing
• Teleseminars and webinars
• Public speaking
• Seminars and workshops
• Telesemarketing
• JV Partners
• Online stores
• Retail stores

3) An Information Product creates massive leverage

For business owners that offer a service, once you make a sale, you have to deliver it. This often takes more effort than earning the sale itself.

When you create an Information Product, you create it once and then sell it time and again. There is no additional effort required to deliver on it. This creates massive leverage.

Information Products are easy to create. But, it does take a lot of effort.

Have you thought about creating an Information Product? Maybe it’s time. Just think, in 90 days you could have a brand new product to launch!

Rick Cooper
Online Marketing and Social Media Trainer