One of the common challenges facing most businesses, and particularly professional services businesses, is to find clients. A cost effective and simple strategy you can use to find clients is to leverage the power of the internet.
What is the most effective way you have found so far to get clients? Select this one strategy and optimize it. Think about the process end to end and look for ways to improve your results.
So, how do you find clients on the internet? There are literally thousands of different strategies you can implement.
Let’s consider 3 simple strategies you can quickly and easily start with.
1. Social Media
Are you using social media effectively to attract clients? Many people spend hours of time each day on sites like Facebook and Twitter. Yet, are they actually getting a return on the investment of their time?
Be careful not to abuse this powerful medium though. Some people are too aggressive in promoting their business and run the risk of having their account shut down.
Follow the rules on sites likes Facebook. Look for simple ways to communicate one on one. Take time to build rapport. Then, use a simple, but effective lead generation strategy to send people to an opt in page.
In fact, it’s a good idea to create a web page that welcomes people from the site. Speak to people one on one, but acknowledge them as part of an audience.
2. Article Marketing
An article can be a great tool to generate leads. How? By including a call to action in the byline along with a URL or web page link.
At the end of an article, include a brief byline that explains your expertise, the company you work for and mentions a specific free resource that is available to them. Then, include the link.
3. Landing Page
One of the most effective strategies to generate leads on the internet is the use of a landing page, or squeeze page. This is a standalone web page with the sole purpose of capturing contact information.
Of course, you have to give people a reason to opt in. You need to provide something of value. Offer them a free resource like a special report, ebook or audio program.
The 3 strategies I have shared here can be used in multiple ways and in combination to attract clients.
What can you do this week that will help you attract clients? Take action or at least take the first step in moving forward. You have the ability to attract more clients than you are today. Get started now!
Rick Cooper
Marketng Coach
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