Developing your Social Media Influence

Michele Jennae is Founder of influenSPHERE, a company dedicated to helping people strategically expand their sphere of influence.

I first met Michele through Twitter. I liked her posts on Twitter and started retweeting her posts. She retweeted some of my posts too. Social media makes it easy to share someone else’s content. I share other people’s content as a way to deliver value to my readers and build social currency.

Michele is great at communicating on social media. She engages people and has a dialogue with them. And she shares inspirational messages.

Twitter was a great place to get acquainted. Next, we became friends on Facebook. It’s easier to chat on Facebook. People tend to share more personal information on Facebook including pictures. It’s easier to make a personal connection.

What’s interesting is that we live in the same area, yet we had never met each other in person. And we both do a lot of networking.

At the time, Michele had a radio show on BlogTalkRadio. One day, we decided to chat by phone. We had a great conversation and it gave us a better opportunity to learn about each other’s business model. Michele invited me to be a guest on her radio show. It was a great show. We talked about networking strategies and social media.

We are both members of the Sacramento Speakers Network, a Meetup Group. One month, we discovered we were both planning to attend the Meetup. We were excited about finally having a chance to meet in person.

We had communicated together on multiple social networks and finally had a chance to meet in person. The room was small and there were over 50 people at the event. We could see each other from across the room but could not reach each other.

Finally, the event ended and I made my way over to her. We chatted for a few minutes and it was like we had known each other for years.

Social media is a powerful tool for communication. You can meet people, develop relationships and do business together.

Michele’s focus these days is on the art of business and the business of the arts. Michele and I stay in touch and look for ways to support each other. That’s what friends do.