Category: Online Marketing

Sep 18

5 Ways to Make your Campaign Emails More Compelling

Email marketing is an effective strategy for adding value. You can send a solo email. Or you can schedule a whole email marketing campaign. Email campaigns allow you to systematically build trust and rapport and share details of an offer or opportunity over time. Here are 5 strategies to create effective campaign emails: 1. Create …

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Apr 12

Strategies to Create Buzz Online: Teasers

How do you get people talking online about your product, service or program? As a small business owner, you need to leverage every resource you have available to create buzz online. First, consider that you should not try to create buzz too often. You can wear out your audience with constant hype. It is best …

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Apr 05

Tips to Leverage Marketing Swipe Files

When it comes to creating marketing copy, you don’t have to start from scratch. You can find inspiration from your own past marketing efforts. And you can borrow ideas from others. The most common method is by creating a swipe file. Let me give you a simple example. Have you ever been to a trade …

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Feb 03

Website Tips to Use Hyperlinks

I remember back in the early days of the internet when people first called it the World Wide Web. That was many decades ago. A lot has changed since then, but some things have stayed the same. One of the most exciting aspects of the internet early on was the interconnected nature of the web. …

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Jan 30

Tips to Plan an Online Marketing Strategy

One of the mistakes small business owners often make is to hesitate before taking action on online marketing strategies. Why do they hesitate? Why Small Business Hesitate to Take Action They want to develop a comprehensive online marketing strategy that will work for now and years to come. Yes, there is a value to doing …

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Jan 06

3 Questions to Plan an Information Product

Planning is thought before action. Consider how things would be different if you created an Information Product. Are you interested in positioning yourself as an expert? Launching an Information Product has enormous benefits. Let’s look at a few ideas that will help you get into action to create an Information Product. 3 questions to ask …

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Nov 11

10 Props to Spice Up Your Online Videos

How many videos have you recorded and published on YouTube in the last 90 days? If the answer is zero, then you need to step up your game. Small businesses are increasingly turning to video, both live stream and recorded, to reach their ideal clients online. If you want more clients, then you need a …

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Oct 19

How to Play a Bigger Game on Social Media

One of the challenges that small business owners face is that even once they learn how to interact on social media, they often resist posting. Create Awareness and Attract Clients Something causes them to hold back and play small. The problem is that is if you don’t post anything, you just disappear from the social …

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Sep 07

How to Create an Effective Call to Action in your Email Messages

One of my favorite online marketing strategies is email marketing. Why do I like email marketing? Here are a Few Reasons to Use Email Marketing: 1. Email is ubiquitous Everyone has an email account and many people have multiple email accounts. 2. People check email every day Most people have a habit of checking their …

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Aug 18

5 Tips to Get Into Flow Online

How effective are you? I mean on a day to day basis, are you generating the results you want? I think one factor which influences your ability to get results is whether you can get into flow. What is flow? It’s a powerful concept tied to peak performance. Peak performance starts with identifying the activities …

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