Category: Niche Marketing

Jan 06

3 Questions to Plan an Information Product

Planning is thought before action. Consider how things would be different if you created an Information Product. Are you interested in positioning yourself as an expert? Launching an Information Product has enormous benefits. Let’s look at a few ideas that will help you get into action to create an Information Product. 3 questions to ask …

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Nov 12

How to Use an Information Product to Build Your Client Base

It’s a fact that for business owners that offer a service, they are limited to how much work they can actually do in a day. Of course, you can hire staff to complete the work for you. Any company interested in growing should hire full time or part-time employees or contract out to remote workers. …

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Apr 27

Write an Article to Position Yourself as an Expert

Article Writing

Looking for a great way to begin positioning yourself as an expert? Write an article! This is a quick and easy strategy to begin adding value to attract clients. People want to know that you are knowledgeable before they work with you. Show them. As an author and a speaker, I have developed a body …

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Apr 19

Use Audio to Attract Clients

Use Audio to Attract Client

One of the easiest and most fun Attraction Marketing strategies is the use of audio. You can quickly and easily create an audio recording. You can share tips and strategies that provide value and create an audience that wants to learn more. All you need is a microphone, a computer and software to edit the …

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Dec 15

Attraction Marketing Secrets: How to Use Email to Generate Leads and Earn Sales

Email marketing is one of the most cost effective strategies to communicate your message to prospective clients. Building a permission based email list is a great strategy to leverage the internet. You can create short text based email messages or very professional, graphic laden messages. There are benefits to each. Here are some quick tips …

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Nov 24

Attraction Marketing Secrets: How to Use your Blog to Attract Clients

Posting to a blog is a great way to attract clients. The internet is an amazing source of information and you can provide value by writing a blog and sharing your expertise. People often turn to blogs because they contain specialized information. You can build an audience and attract clients if you post quality content …

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May 21

The First Step to Attract Clients

Step to Attract Clients

One of the simplest steps you can take to attract clients is to simply identify your ideal clients. Yes, it’s important to identify a niche market. You’re going to be so much more successful in your professional services business if you choose a specific market to serve. Here are a few of the benefits: 1. …

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Apr 07

Rick Cooper Featured on Michael Michalowicz’s TPE Blog!

Michael Michalowicz's TPE Blog

 It’s always an honor to receive media attention. Publicity is one of the best forms of visibility. What are you doing to get publicity to increase your visibility? I’m excited to announce that I was featured on Michael Michalowicz’s Toilet Paper Entrepreneur (TPE) Blog! Michael is a nationally renowned author and media darling. He has …

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Apr 01

Seize your Social Media Opportunities Interview with Rick Cooper

Social Media Opportunities Interview with Rick Cooper

Social media creates many opportunities to grow your business. I love the ability to build relationships in my home town and across the world. Social networking is similar to networking at events. It’s just faster and easier. It takes a little longer to develop good, strong relationships. But, it’s nonethelesss possible to create outstanding, mutually …

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Mar 26

Permission Based Marketing through Free Offers

Permission Based Marketing

Seth Godin has literally written the book on Permission Marketing. I recommend any one of his books to learn how to apply a permission based marketing philosophy. We live in an age when people marketed are marketed to constantly. So, what can you do to cut through the noise and create results? If you want …

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