Category: Marketing

How To Write a Subject Line that Grabs Attention

A subject line is potentially the most important element of an email message. Why? Because the subject line is what a subscriber sees in their inbox. It determines whether they will open the message or send it to trash. Don’t worry though. I have a few suggestions to help you write better subject lines. Here …

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Strategies to Add More Subscribers to Your Email List

One of the challenges of email marketing is growing your list. It’s difficult. You have to be very deliberate and strategic if you want to add more subscribers. Is your email list growing or shrinking? If you are not adding new subscribers to your list, your list will shrink. People will opt out over time.  …

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Step Up Your Marketing By Sending Emails More Often

This is fascinating. How often should you send email messages to your list? This is a question I get from clients periodically. Is there a right answer? Like most things, it really depends. Ultimately, you need to think about your audience. How often do they want to hear from you? Here’s a quick statistic from …

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Tips to Set a Goal for your Email Copy

One of the challenges in using email marketing is simply choosing what to write about. Once you decide how often to send emails, you need to get started in writing the email copy. And that requires a strategy. What process do you use to decide what to write about? What is the sequence of messages …

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3 Tips to Create Useful Content that Demonstrates your Expertise

If you read the first blog post in this seven-part series, you’ll remember learning about the value of spotlighting on your blog. This is just one kind of content you can tackle with blogging, but there is a multitude of other topics. This second post of the series will highlight tips and tricks for creating …

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Strategies to Create Buzz Online: Teasers

How do you get people talking online about your product, service or program? As a small business owner, you need to leverage every resource you have available to create buzz online. First, consider that you should not try to create buzz too often. You can wear out your audience with constant hype. It is best …

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Tips to Plan an Online Marketing Strategy

One of the mistakes small business owners often make is to hesitate before taking action on online marketing strategies. Why do they hesitate? Why Small Business Hesitate to Take Action They want to develop a comprehensive online marketing strategy that will work for now and years to come. Yes, there is a value to doing …

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How to Create an Email Marketing Calendar

Are you convinced of the need to use email marketing in your business? I occasionally talk to business owners who don’t see the value of email marketing. That always surprises me. Your most effective sales efforts will always come from one on one interactions, but if you want to reach people more consistently over time …

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3 Valuable Lessons from a Billionaire

What can you learn from a billionaire? I imagine you can learn a lot. Peter Thiel is an Angel Investor and Venture Capitalist. His net worth was $2.2 billion as of January 2015. He co-founded a little company called PayPal in 1998 along with fellow billionaire Elon Musk and Max Levchin. Thiel acquired a 10.2% …

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The Power of Creating a Sequential Video Marketing Campaign

I want to share an advanced strategy with you. Every year, small business owners decide to start recording videos to post online. It’s a great strategy. It will help to build trust and rapport. Videos can help to generate leads. One day, I was talking to one of my clients who is a Sales Coach. …

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