Category: Email Marketing

How To Write a Subject Line that Grabs Attention

A subject line is potentially the most important element of an email message. Why? Because the subject line is what a subscriber sees in their inbox. It determines whether they will open the message or send it to trash. Don’t worry though. I have a few suggestions to help you write better subject lines. Here …

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Add Statistics to Make Your Emails More Credible

When writing, one best practice is to verify the content of the articles or information you are reading. As a writer, strive to make your messages more accurate by supporting ideas with facts and statistics. Around 80% of people check their email messages daily. In fact, the average person receives from 100 to 120 emails …

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Make Your Email Copy Concise and Conversational

Would you like people to read your marketing emails and take action? An effective approach is to write clearly and simply. Concise language is plain and simple.  Use the most effective words to get straight to the point. Eliminate unnecessary phrases.  Write in an active voice. Here are 3 Techniques to Write Results-Oriented Emails: Tip …

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Strategies to Add More Subscribers to Your Email List

One of the challenges of email marketing is growing your list. It’s difficult. You have to be very deliberate and strategic if you want to add more subscribers. Is your email list growing or shrinking? If you are not adding new subscribers to your list, your list will shrink. People will opt out over time.  …

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Step Up Your Marketing By Sending Emails More Often

This is fascinating. How often should you send email messages to your list? This is a question I get from clients periodically. Is there a right answer? Like most things, it really depends. Ultimately, you need to think about your audience. How often do they want to hear from you? Here’s a quick statistic from …

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Tips to Set a Goal for your Email Copy

One of the challenges in using email marketing is simply choosing what to write about. Once you decide how often to send emails, you need to get started in writing the email copy. And that requires a strategy. What process do you use to decide what to write about? What is the sequence of messages …

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5 Ways to Make your Campaign Emails More Compelling

Email marketing is an effective strategy for adding value. You can send a solo email. Or you can schedule a whole email marketing campaign. Email campaigns allow you to systematically build trust and rapport and share details of an offer or opportunity over time. Here are 5 strategies to create effective campaign emails: 1. Create …

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Tips to Leverage Marketing Swipe Files

When it comes to creating marketing copy, you don’t have to start from scratch. You can find inspiration from your own past marketing efforts. And you can borrow ideas from others. The most common method is by creating a swipe file. Let me give you a simple example. Have you ever been to a trade …

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The Magic of Email Marketing and Why You Need to Build Your Email List

I am still surprised at how few small business owners take advantage of the power of Email Marketing. What’s more powerful than having ongoing access to prospective clients so you can add value, build trust and rapport and lead them to a next step in working with you? Email Marketing is an extremely cost effective …

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Tips to Plan an Online Marketing Strategy

One of the mistakes small business owners often make is to hesitate before taking action on online marketing strategies. Why do they hesitate? Why Small Business Hesitate to Take Action They want to develop a comprehensive online marketing strategy that will work for now and years to come. Yes, there is a value to doing …

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