Category: Content Marketing

Oct 09

Tips to Create a High-Converting Lead Magnet to Attract Clients

Would you like to generate more leads online? The key to generating a new lead online is to create a valuable lead magnet that will attract your ideal clients. And be sure to create a Lead Magnet that converts, meaning that a higher percentage of people that visit your Lead Capture Page opt in to …

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Aug 21

Information Product Secrets: Tips to Brainstorm Titles

What is in a name? One of the challenges that often holds coaches and speakers back from creating information products is selecting a title for their product. You see, many people face indecision when selecting a title. Oftentimes, they cannot even start on a product until they feel they have a great title. I think …

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Apr 05

Tips to Leverage Marketing Swipe Files

When it comes to creating marketing copy, you don’t have to start from scratch. You can find inspiration from your own past marketing efforts. And you can borrow ideas from others. The most common method is by creating a swipe file. Let me give you a simple example. Have you ever been to a trade …

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Aug 24

Making Social Media Graphics

I love tapping into my creativity. Sometimes I challenge myself in order to keep me on my toes. For example, just recently, I emailed clients in my Social Media and Online Networking Mastery Program and offered to create a social media graphic for them at no charge. I normally charge for this service. According to …

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Aug 03

Double your Blog Posts in the Next 86 Days

They say that Content is King. Content is information that adds value. Creating content positions you as an expert and attracts clients online. Are you a blogger? If not, what are you waiting for? This is not a time to be squeamish! Roll up your sleeves and dive in. Let’s do this thing! The key …

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Jun 01

Visual Content for Social Media Posts

How effectively are you using visual content on the internet? I had the opportunity to appear on Creative Marketing TV, hosted by Susan Joy Schleef. We talked about the importance of creating visual content to include in your social media posts. Here is a quick excerpt from the interview. Watch the video now… Want to …

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Mar 05

Tips to Leverage Audio Online to Attract Clients

Would like to create more content to add value and attract clients? Recording audio is quick and easy. You can leverage audio in your business in multiple ways. Click below to watch the video now: The video above was recorded live on Periscope. Click here to visit my Periscope page online.

Feb 26

Rick Cooper Interview on Creative Marketing TV with Susan Joy Schleef

Social Media offers an overwhelming number of options. Do you have a plan for how to leverage social media? Watch my recent interview on Creative Marketing TV. Susan Joy Schleef, host of the show, asked me about the importance of creating a social media plan. Click below to watch the video:

Feb 07

7 Ways to Add Value to Potential Clients

As a small business owner, you have an uphill battle to attract new clients online. Competition is fierce and if you want to build a presence online, you have to take massive action. Work on your message and strive to reach more people online. Listen to my audio program on 7 Ways to Add Value …

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