Mar 12

Build Brand Awareness through Social Media

You’re investing a lot of time on social media, but are you creating leverage through social sharing?

Post, monitor and engage. These are the techniques that help to drive interaction, add friends and get results.

You also have an opportunity to create awareness for your business.

Create Branded Images

Post Consistently on Social MediaYou can create images to post on Facebook, Twitter or Pinterest to create more visibility.

One technique I am using is to create a series of images that include some of my branding elements.

The images include my photo and logo. They will also use the same colors as appear in my other marketing collateral.

The images feature a value added quote from me. The purpose is to create something that people will like and comment on.

Some people may also share the images as well, creating a viral marketing effect which will allow other people to see the image.

You can do the same thing.

Create Quote Graphics

Goals and AccomplishmentYou can also create quote graphics that do not include your logo. Pick a royalty-free image, put a text box over the image with a quote and then add your website address.

You can post the images multiple times. People have a short term memory. Not only that, whenever you post an image, only a portion of your friends and followers will actually see it.

This is just one idea. You can probably come up with additional ideas. It just takes a little creativity.

Look for ways to add value through social media. Make it fun!

Rick Cooper
Online Marketing and Social Media Trainer

Rick Cooper

Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet.He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world.

1 comment

  1. Nice post, Rick, with very useful and practical information. I like the graphic images too. I’ve been doing Quote Graphics, but have not tried your example of branded quotes, so I will set that up to use with my tips.

    You mentioned reposting the quote graphics, so I wanted to mention that I add these to my spreadsheet of content to share on various social media platforms. I cycle through my quote graphics about every 2-3 months, just like I do with other content. I just list the name of each image file and when I’m ready to share a particular one, I just go pull that image from the folder where I store them all.

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