When writing, one best practice is to verify the content of the articles or information you are reading. As a writer, strive to make your messages more accurate by supporting ideas with facts and statistics.

Around 80% of people check their email messages daily.

In fact, the average person receives from 100 to 120 emails per day. And that doesn’t include spam or junk mail. That’s a lot of information.

Look for strategies to help you write better emails.  Email copywriting is the skill of writing messages that both add value and encourage people to take action.

Adding statistics to your emails not only makes them verifiable, but it also gives depth to the information you’re providing your readers. Research shows that emails with statistics increase responses by 51%.

Here are 3 Tips to Add Statistics to Your Emails:

Tip #1 – Use a statistic as the foundation for your message

First, consider the types of content that bloggers create.

Consider these statistics from Orbit Media.

The most popular type of content among bloggers are:

-How to articles (76%)

-Listicles (54%)

-Ebooks (45%)

Clearly, readers are looking for information and answers. When you add statistics to your email messages, it will support your key message.

You can easily find a statistic to support your content.

Tip #2 – Outline your content and insert a statistic

As explained earlier, listicles are one of the most popular blog post styles writers use. A listicle is a form of blog writing where the content mainly consists of lists. For example, the “top four things to do after starting a business”.

You can use the same strategy for your email messages.

Write your blog post or email by outlining your topics and where applicable, insert the statistics related to the content. This will show the depth of your research as a writer, and provide a different perspective for your reader to better understand your topic.

Let’s say you want to write a listicle on ways to protect your computer from hackers. You can start laying the foundation using a statistic. For example, 2,200 cyber attacks per day equates to roughly 800,000 people being hacked per year.

Then, you can go deeper. Share a statistic regarding antivirus software. For example, in November 2021, around 77% of people with computers used antivirus software to keep their computers protected.

You can see how adding statistics will enhance your writing and make your point. And your emails will resonate with your readers.

Tip #3 – Share your opinion and interpretation of the statistic

Numbers don’t mean anything without interpretation. For example, you might say that around 55% of people in the tech industry don’t think that crypto will succeed. Be prepared to explain what that means.

You can interpret it by saying: “this means that only a little more than half of tech experts think that crypto will be successful. So before investing in cryptocurrency, you have to do thorough research. Remember that every investment is a risk”.

In this way, your readers will have something concrete to understand. So, rather than just putting random numbers and statistics in your email, share your insights.

Help your Readers Gain a Different Perspective

Statistics are a powerful tool to include in your emails and blog posts. It will increase the credibility of your articles. And, your readers and potential clients will gain a new perspective.

They’ll trust your content. And that will help them get ready for the next step in working with you.

Start today. Look for statistics that will enhance your content.