{"id":969,"date":"2014-10-14T15:32:26","date_gmt":"2014-10-14T15:32:26","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=969"},"modified":"2014-10-14T16:26:45","modified_gmt":"2014-10-14T16:26:45","slug":"blog-planning-guide","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/blog-planning-guide\/","title":{"rendered":"Blog Planning Guide for Small Business Owners"},"content":{"rendered":"

\"BlogOne of the simplest and most powerful tools you can use online is a blog. This is a form of Content Marketing. When you create content and post it online, it provides an opportunity to attract potential clients. People have problems. They are looking for answers. Provide the solutions and they will keep coming back.<\/p>\n

Blog Planning Guide<\/h3>\n

I have created a short reference document that will help as you plan your blog. I encourage you to download it now and print it. Keep it handy.<\/p>\n

Right-click on the PDF icon below and download the file:<\/strong><\/p>\n

\"Download<\/a><\/p>\n

 
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Or click here to open the Blog Planning Guide<\/a><\/p>\n

How Often to Blog<\/h3>\n

I recommend blogging on a weekly basis. There is a value in creating new content each week. When you create content and publish it online, positive things will happen. It will increase traffic to your site. You will get more blog comments. And you will also start to generate leads if you have an opt in form on your site.<\/p>\n

What to Do When You Run Out of Ideas<\/h3>\n

Go back and review the Blog Planning Guide. It will help you come up with new ideas. I encourage you to share this web page with others. Come back to the site and look for other great resources.<\/p>\n

Tips to Share Blog Posts on Social Media<\/h3>\n

Here\u2019s a quick tip to create a tweet for your blog post. Start with the words, \u201cBlog post\u201d. Mention the title of the post and then include the link. You can include a short call to action like, \u201cClick here\u201d. I will often use an arrow to free up more space for words. You can also add a hashtag at the end. <\/p>\n

Here is an example of a tweet:<\/strong><\/p>\n

Blog post on 3 Blogging Tips to Attract More Clients. Learn tips to drive traffic. Click here: http:\/\/socialmediaoutcomes.com\/go\/3-blogging-tips-to-attract-more-clients\/
\n<\/a>
\nNote that you can shorten a URL with a service like bitly.com or tinyurl.com. That will help to keep your tweet under 140 characters.<\/p>\n

Are you willing to commit to publish one new blog post per week? Get started today!<\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the simplest and most powerful tools you can use online is a blog. This is a form of Content Marketing. When you create content and post it online, it provides an opportunity to attract potential clients. People have problems. They are looking for answers. Provide the solutions and they will keep coming back. … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,6,339],"tags":[409,410,411],"class_list":["post-969","post","type-post","status-publish","format-standard","hentry","category-attraction-marketing","category-blogs","category-content-marketing","tag-blog-planning-guide","tag-blogging-tips","tag-drive-traffic","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-fD","jetpack-related-posts":[{"id":1058,"url":"https:\/\/socialmediaoutcomes.com\/go\/7-advanced-social-media-marketing-tactics\/","url_meta":{"origin":969,"position":0},"title":"7 Advanced Social Media Marketing Tactics","author":"Rick Cooper","date":"December 1, 2014","format":false,"excerpt":"Social Media Marketing can be easy or complex. It just depends on what your goals are. If you don\u2019t have expectations for what you want to accomplish, then your social media marketing may be simple. At a certain point though, you might decide that you want to accomplish more using\u2026","rel":"","context":"In "Social Marketing"","block_context":{"text":"Social Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/social-marketing\/"},"img":{"alt_text":"Social Media Marketing Tactics","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/social-media-marketing-tactics-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1820,"url":"https:\/\/socialmediaoutcomes.com\/go\/your-social-media-game-plan\/","url_meta":{"origin":969,"position":1},"title":"Your Social Media Game Plan","author":"Rick Cooper","date":"April 11, 2016","format":false,"excerpt":"Planning is thought before action. In order to leverage social media effectively, you need a game plan. What is a game plan? It is a written document which will guide your efforts on social media. Here's what you should include in your game plan: 1. Your message 2. How many\u2026","rel":"","context":"In "Social Marketing"","block_context":{"text":"Social Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/social-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":991,"url":"https:\/\/socialmediaoutcomes.com\/go\/6-strategies-to-leverage-facebook-groups\/","url_meta":{"origin":969,"position":2},"title":"6 Strategies to Leverage Facebook Groups","author":"Rick Cooper","date":"October 22, 2014","format":false,"excerpt":"One of the secrets to build an effective network on Facebook is to use Facebook Groups. You can find friends, business associates, potential clients and Joint Venture Partners within Facebook Groups. You need a strategy to find Facebook groups, post to them and build relationships. And you need a method\u2026","rel":"","context":"In "Facebook Marketing"","block_context":{"text":"Facebook Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/facebook-marketing\/"},"img":{"alt_text":"Leverage Facebook Groups","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/leverage-facebook-groups-300x150.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1792,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-create-an-email-marketing-calendar\/","url_meta":{"origin":969,"position":3},"title":"How to Create an Email Marketing Calendar","author":"Rick Cooper","date":"March 29, 2016","format":false,"excerpt":"Are you convinced of the need to use email marketing in your business? I occasionally talk to business owners who don't see the value of email marketing. That always surprises me. Your most effective sales efforts will always come from one on one interactions, but if you want to reach\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/03\/creating-an-email-marketing-calendar.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/03\/creating-an-email-marketing-calendar.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/03\/creating-an-email-marketing-calendar.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2122,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-plan-an-online-marketing-strategy\/","url_meta":{"origin":969,"position":4},"title":"Tips to Plan an Online Marketing Strategy","author":"Rick Cooper","date":"January 30, 2017","format":false,"excerpt":"One of the mistakes small business owners often make is to hesitate before taking action on online marketing strategies. Why do they hesitate? Why Small Business Hesitate to Take Action They want to develop a comprehensive online marketing strategy that will work for now and years to come. Yes, there\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/tips-to-plan-an-online-marketing-strategy.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/tips-to-plan-an-online-marketing-strategy.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/tips-to-plan-an-online-marketing-strategy.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1118,"url":"https:\/\/socialmediaoutcomes.com\/go\/creating-your-2015-sales-and-marketing-plan\/","url_meta":{"origin":969,"position":5},"title":"Creating your 2015 Sales and Marketing Plan","author":"Rick Cooper","date":"December 3, 2014","format":false,"excerpt":"We're almost at the end of the year and it's time to start planning for 2015. Have you started your sales and marketing plan for the New Year yet? I've got an amazing opportunity you don't want to miss! Introducing my Mentor Eric Lofholm... Eric Lofholm, is one of the\u2026","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Rick Cooper and Eric Lofholm","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/06\/rick-eric-300x235.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=969"}],"version-history":[{"count":12,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/969\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/969\/revisions\/983"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}