{"id":963,"date":"2014-10-09T21:29:41","date_gmt":"2014-10-09T21:29:41","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=963"},"modified":"2014-10-16T21:17:27","modified_gmt":"2014-10-16T21:17:27","slug":"the-importance-of-certainty-in-your-business","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/the-importance-of-certainty-in-your-business\/","title":{"rendered":"The Importance of Certainty in your Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-965\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/focus-on-completion-300x227.jpg\" alt=\"Focus on completion\" width=\"300\" height=\"227\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/focus-on-completion-300x227.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/focus-on-completion.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>I talk to business owners all the time.<\/p>\n<p>And there\u2019s one factor that separates successful business owners from others.<\/p>\n<p>It is certainty.<\/p>\n<p>Successful business owners are certain about their success.<\/p>\n<p>They believe in themselves and the decisions they make.<\/p>\n<p>They are optimistic and focused on taking actions to move their business forward.<\/p>\n<p>On the other hand, other business owners spend much of their time questioning themselves.<\/p>\n<p>They wonder if they are making the right decisions.<\/p>\n<p>They stop and start rather than continuing to take action consistently.<\/p>\n<p>They work on a 10 hour project and then stop at the 8th hour and put it in hold.<\/p>\n<p>So, instead of working another 2 hours to complete the project and implementing it, they just stop. Thus, they are not able to reap the rewards of a completed project.<\/p>\n<p>Finishing a project 99% is not finishing a project.<\/p>\n<p>Whether you are writing an email message to send out, creating a free offer for a lead capture page or creating an Information Product, you need to take the project to completion to finish it.<\/p>\n<p>I am a firm believer in focusing on completion not perfection, but you still need to finish.<\/p>\n<p>Check in with yourself right now. How certain are you? On a daily basis, are you calm and confident in the actions you are taking? Do you complete what you start?<\/p>\n<p>Or, do you tend to stop and start? Do you pause to evaluate whether you are taking the right actions?<\/p>\n<p>STOP doing that!<\/p>\n<p>If you want to build a successful business, then you need to get into action. In fact, you need to get into massive action.<\/p>\n<p>Make a commitment to make every action count. Make sure that what you start you actually finish. Get the result of your efforts. Experience the rewards.<\/p>\n<p>Certainty is a mindset. Obviously, getting results whether it is generating leads or earning sales will increase your belief in yourself. But, remember that results take as long as they take.<\/p>\n<p>You might be underestimating how much work it actually takes to get your message out there, to communicate with prospects and create awareness.<\/p>\n<h2>Here are 3 quick tips to help you improve your results:<\/h2>\n<h3>1) Focus your efforts<\/h3>\n<p>Pick 3 key projects to work on right now.<\/p>\n<p>Select a free offer, lead capture page or Information Product.<\/p>\n<p>Realize that it takes time to implement.<\/p>\n<p>Block time and take action consistently to complete the project.<\/p>\n<h3>2) Make a plan and take action<\/h3>\n<p>When you have a project that will take more than a few hours to complete, make a list of tasks and track your activity as you work to complete the project.<\/p>\n<p>Use the plan to guide your efforts.<\/p>\n<h3>3) Create accountability<\/h3>\n<p>Most business owners would benefit from greater accountability.<\/p>\n<p>When you have a chance to talk to someone and make a commitment about what you plan to work on, it will increase the odds you will actually take action.<\/p>\n<p>Finally, start having more confidence in yourself. Rely on your intuition to help guide your efforts.<\/p>\n<p>Seek counsel for advice.<\/p>\n<p>And when you commit to work on something, work it through to completion. Even if it takes multiple attempts to come back and finish it, develop the habit of completion.<\/p>\n<p>This will increase your ability to monetize your efforts.<\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I talk to business owners all the time. And there\u2019s one factor that separates successful business owners from others. It is certainty. Successful business owners are certain about their success. They believe in themselves and the decisions they make. They are optimistic and focused on taking actions to move their business forward. On the other &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/the-importance-of-certainty-in-your-business\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[339,394,42],"tags":[408,396,340],"class_list":["post-963","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-information-products","category-marketing-2","tag-completion-not-perfection","tag-information-products-2","tag-lead-capture-page","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-fx","jetpack-related-posts":[{"id":42,"url":"https:\/\/socialmediaoutcomes.com\/go\/grow-business-online\/","url_meta":{"origin":963,"position":0},"title":"22 Ways to Grow your Business Online","author":"Rick Cooper","date":"June 27, 2011","format":false,"excerpt":"For Coaches, Speakers, Trainers, Consultants, Virtual Assistants, Professional Organizers, Graphic Designers, Entrepreneurs, Solopreneurs and Small Business Owners Online Marketing Expert Reveals 22 Ways to Grow your Business Online! Learn How to Attract Clients, Generate Leads and Sell Products Online! As an entrepreneur, you need new clients to build a profitable\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Rick_cooper_photo_3","src":"https:\/\/i0.wp.com\/rickcooper.typepad.com\/teleseminars\/images\/2008\/11\/11\/rick_cooper_photo_3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2161,"url":"https:\/\/socialmediaoutcomes.com\/go\/the-magic-of-email-marketing-and-why-you-need-to-build-your-email-list\/","url_meta":{"origin":963,"position":1},"title":"The Magic of Email Marketing and Why You Need to Build Your Email List","author":"Rick Cooper","date":"March 24, 2017","format":false,"excerpt":"I am still surprised at how few small business owners take advantage of the power of Email Marketing. What's more powerful than having ongoing access to prospective clients so you can add value, build trust and rapport and lead them to a next step in working with you? Email Marketing\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/03\/why-you-need-build-your-email-list.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/03\/why-you-need-build-your-email-list.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/03\/why-you-need-build-your-email-list.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":128,"url":"https:\/\/socialmediaoutcomes.com\/go\/brookeferguson1\/","url_meta":{"origin":963,"position":2},"title":"Brooke Ferguson is Guest on August 13th Attracting Ideal Clients Talk Show","author":"Rick Cooper","date":"August 11, 2008","format":false,"excerpt":"Tune in on August 13th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about How to Grow a Healthy Small Business. Attracting Ideal Clients on BlogTalkRadioHow to Grow a Healthy Small Business August 13th (Episode 17) 3pm Pacific \/ 5pm Central \/ 6pm EasternSpecial Guest: Brooke Ferguson Many\u2026","rel":"","context":"In &quot;Entrepreneur&quot;","block_context":{"text":"Entrepreneur","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/entrepreneur\/"},"img":{"alt_text":"Brooke1_3","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/08\/11\/brooke1_3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2095,"url":"https:\/\/socialmediaoutcomes.com\/go\/why-you-fail-to-achieve-your-goals-and-how-to-improve-your-return-on-investment\/","url_meta":{"origin":963,"position":3},"title":"Why You Fail to Achieve your Goals and How to Improve your Return on Investment","author":"Rick Cooper","date":"December 30, 2016","format":false,"excerpt":"Have you set some big goals for yourself? Do you feel motivated to accomplish your goals? Let's set aside the motivation to accomplish your goals and instead focus on the aspect of getting things done. The Problem Anyone can set a big goal. Few people will actually follow through and\u2026","rel":"","context":"In &quot;Attitude&quot;","block_context":{"text":"Attitude","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attitude\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/12\/how-to-improve-your-return-on-investment.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/12\/how-to-improve-your-return-on-investment.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/12\/how-to-improve-your-return-on-investment.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1025,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-an-information-product-to-build-your-client-base\/","url_meta":{"origin":963,"position":4},"title":"How to Use an Information Product to Build Your Client Base","author":"Rick Cooper","date":"November 12, 2014","format":false,"excerpt":"It's a fact that for business owners that offer a service, they are limited to how much work they can actually do in a day. Of course, you can hire staff to complete the work for you. Any company interested in growing should hire full time or part-time employees or\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"Audio Information Product","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/11\/audio-info-product-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":776,"url":"https:\/\/socialmediaoutcomes.com\/go\/social-media-etiquette-for-small-business-owners\/","url_meta":{"origin":963,"position":5},"title":"Social Media Etiquette for Small Business Owners","author":"Rick Cooper","date":"July 23, 2013","format":false,"excerpt":"As a social media trainer, I observe a lot of people using great techniques to reach people on sites like Facebook, Twitter and LinkedIn. There are many ways to use social media to connect and communicate with people online. It\u2019s easy to develop relationships and support others. I have also\u2026","rel":"","context":"In &quot;Facebook Marketing&quot;","block_context":{"text":"Facebook Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/facebook-marketing\/"},"img":{"alt_text":"Social Media Etiquette","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/07\/Social-Media-Etiquette.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=963"}],"version-history":[{"count":3,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/963\/revisions"}],"predecessor-version":[{"id":968,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/963\/revisions\/968"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}