{"id":95,"date":"2009-04-14T08:30:00","date_gmt":"2009-04-14T08:30:00","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/lou-bortone-building-a-strong-brand-in-a-weak-economy\/"},"modified":"2009-04-14T08:30:00","modified_gmt":"2009-04-14T08:30:00","slug":"lou-bortone-building-a-strong-brand-in-a-weak-economy","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/lou-bortone-building-a-strong-brand-in-a-weak-economy\/","title":{"rendered":"Lou Bortone is the April 15th Guest on Attracting Ideal Clients Show"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.blogtalkradio.com\/thepdapro\/2009\/02\/11\/Time-to-Get-Your-net-in-Gear\" onclick=\"window.open(this.href,&#39;_blank&#39;,&#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39;); return false\" style=\"display: block;\"><img decoding=\"async\" alt=\"Blog_talk\" border=\"0\" class=\"at-xid-6a00d83455448769e2010536fa0aa1970b \" src=\"http:\/\/rickcooper.typepad.com\/.a\/6a00d83455448769e2010536fa0aa1970b-800wi\" title=\"Blog_talk\" \/><\/a> <\/p>\n<p>Tune in on April 15th for Attracting Ideal Clients, aired on BlogTalkRadio. We&#39;ll be talking about visibility, exposure and awareness of a Strong Brand especially in a weak economy.<br \/>Attracting Ideal Clients on BlogTalkRadio.<\/p>\n<p><a href=\"http:\/\/rickcooper.typepad.com\/.a\/6a00d83455448769e201156f0055b0970c-pi\" style=\"float: left;\"><img decoding=\"async\" alt=\"Lou_bortone2\" class=\"at-xid-6a00d83455448769e201156f0055b0970c \" src=\"http:\/\/rickcooper.typepad.com\/.a\/6a00d83455448769e201156f0055b0970c-320wi\" style=\"margin: 0px 5px 5px 0px;\" \/><\/a><br \/>\n<strong>Building a Strong Brand in a Weak Economy<\/strong><br \/>April 15th (Episode 27)<br \/>3pm Pacific \/ 5pm Central \/ 6pm Eastern<\/p>\n<p>In today\u2019s tumultuous economy and hyper-competitive market, if you do not have a breakthrough brand, you are done for! Fortunately, you can compete with the big guys and level the playing field with a little creativity and some simple Web 2.0 technology. Is this your new secret weapon? Online Video! This presentation will show you how to build and expand your brand using Online Video.<\/p>\n<p><strong>In this program you learn: <\/strong><br \/>&gt; Use Online Video as a personal branding strategy<br \/>&gt; Increase traffic to your website with video<br \/>&gt; Expand your online presence with your video<br \/>&gt; Use a few simple tips and tricks to look great on camera<br \/>&gt; Add your own personality to your videos to make them unique and memorable<\/p>\n<p><strong>Special Guest: Lou Bortone<\/strong><br \/>Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:<br \/><a href=\"http:\/\/www.blogtalkradio.com\/thepdapro\">http:\/\/www.blogtalkradio.com\/thepdapro<\/a><\/p>\n<p>Listen online (live or archived)<br \/><a href=\"http:\/\/www.blogtalkradio.com\/thepdapro\/2009\/04\/15\/Building-a-Strong-Brand-in-a-Weak-Economy\">Click Here to Set a Reminder for the Show<\/a><\/p>\n<p>Subscribe to the podcast &#8211; Click the link below or copy and paste link into iTunes:<br \/><a href=\"http:\/\/feeds.feedburner.com\/AttractingIdealClients\">http:\/\/feeds.feedburner.com\/AttractingIdealClients<\/a><\/p>\n<p><strong>About our Guest: Lou Bortone<\/strong><\/p>\n<p>Lou Bortone grew up in the TV industry and has been involved in all aspects of the entertainment business for more than 20 years. After working in television and radio in Boston, Lou set out for Los Angeles with no job, but plenty of big dreams. After one week in Hollywood, he landed his first entertainment industry gig as National Promotion Manager for E! Entertainment Television. Later, Lou rose up the ranks at Saban Entertainment and the Fox Kids Network, eventually becoming a Senior Vice President at Fox Family Worldwide, then a division of Fox. Today, Lou is a writer, producer and online branding consultant who teaches entrepreneurs how to build breakthrough brands on the Internet, with services such as copywriting, online video, marketing, coaching and creative support. Lou also produces a weekly unique and light-hearted videoblog called LouTube. His website is at <a href=\"http:\/\/www.BigIdeasGuy.com\">www.BigIdeasGuy.com<\/a>.<\/p>\n<p><font size=\"2\"><span style=\"color: #0033cc;\"><strong>Rick S. Cooper, MBA<\/strong><br \/>\nThe Attraction Marketing Expert<br \/>Entrepreneur Success Coach<\/span><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tune in on April 15th for Attracting Ideal Clients, aired on BlogTalkRadio. We&#39;ll be talking about visibility, exposure and awareness of a Strong Brand especially in a weak economy.Attracting Ideal Clients on BlogTalkRadio. Building a Strong Brand in a Weak EconomyApril 15th (Episode 27)3pm Pacific \/ 5pm Central \/ 6pm Eastern In today\u2019s tumultuous economy &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/lou-bortone-building-a-strong-brand-in-a-weak-economy\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[187,195,178,196,76,12],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-attraction","tag-branding","tag-clients","tag-lou-bortone","tag-online-video","tag-rick-cooper","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-1x","jetpack-related-posts":[{"id":122,"url":"https:\/\/socialmediaoutcomes.com\/go\/barbara-beal-lo\/","url_meta":{"origin":95,"position":0},"title":"Barbara Beal Lopez October 15th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"October 15, 2008","format":false,"excerpt":"Tune in on October 15th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to craft an effective elevator pitch to attract clients. Attracting Ideal Clients on BlogTalkRadioHow to Attract Clients With a Powerful Elevator Pitch October 15th (Episode 22) 3pm Pacific \/ 5pm Central \/ 6pm\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Barbara_beal_lopez","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/10\/15\/barbara_beal_lopez.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":165,"url":"https:\/\/socialmediaoutcomes.com\/go\/next-show-episo\/","url_meta":{"origin":95,"position":1},"title":"Next Show: Episode 2 &#8211; Building a Client Profile","author":"Rick Cooper","date":"April 30, 2008","format":false,"excerpt":"Join us on April 30th for the next Episode of Attracting Ideal Clients, hosted by BlogTalkRadio. We'll be talking about building a client profile. Attracting Ideal Clients Internet Radio ShowNext Show: April 30th at 3pm Pacific \/ 5pm Central \/ 6pm EasternTune in: http:\/\/www.blogtalkradio.com\/thepdapro Have you selected a niche? Do\u2026","rel":"","context":"In &quot;Radio Show&quot;","block_context":{"text":"Radio Show","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/radio-show\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":154,"url":"https:\/\/socialmediaoutcomes.com\/go\/michelle-ulrich\/","url_meta":{"origin":95,"position":2},"title":"Michelle Ulrich is Guest on May 21st Attracting Ideal Clients Radio Show","author":"Rick Cooper","date":"May 19, 2008","format":false,"excerpt":"Join us on May 21st for the next Episode of Attracting Ideal Clients, on BlogTalkRadio. We'll be talking about building an email list. Joining us live is our special guest, Michelle Ulrich, Founder of The Virtual Nation and President of Michelle Ulrich & Associates. For more information on Michelle, read\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Michelle_ulrich","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/05\/19\/michelle_ulrich.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":135,"url":"https:\/\/socialmediaoutcomes.com\/go\/johnhorsleymarz\/","url_meta":{"origin":95,"position":3},"title":"John Horsley is Guest on July 2nd Attracting Ideal Clients Show","author":"Rick Cooper","date":"June 28, 2008","format":false,"excerpt":"Tune in on July 2nd for Attracting Ideal Clients, aired weekly on BlogTalkRadio. We'll be talking about how to make the most of social media and social networking sites. We'll share tips and strategies to build a network of people that can help you accomplish your goals and win big!\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"John_horsley","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/06\/20\/john_horsley.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":120,"url":"https:\/\/socialmediaoutcomes.com\/go\/todd-november-1\/","url_meta":{"origin":95,"position":4},"title":"Todd Lay is November 12th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"November 11, 2008","format":false,"excerpt":"Tune in on November 12th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to use video marketing to communicate with your database. Attracting Ideal Clients on BlogTalkRadioCommunicate with your Database through Video MarketingNovember 12th (Episode 23) 3pm Pacific \/ 5pm Central \/ 6pm Eastern What you'll\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Todd_lay_3","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/11\/11\/todd_lay_3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":146,"url":"https:\/\/socialmediaoutcomes.com\/go\/markraftermoney\/","url_meta":{"origin":95,"position":5},"title":"Mark Rafter is Guest on June 11th Attracting Ideal Clients Radio Show","author":"Rick Cooper","date":"June 11, 2008","format":false,"excerpt":"Tune in on June 11th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to Attract Clients and Build Wealth. Attracting Ideal Clients Radio Show on BlogTalkRadio June 11th (Episode 8) 3pm Pacific \/ 5pm Central \/ 6pm Eastern Topic: Attract Clients and Build Wealth\u00a0Special Guest: Mark\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Mark_rafter","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/06\/05\/mark_rafter.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}