{"id":865,"date":"2013-11-01T10:57:39","date_gmt":"2013-11-01T10:57:39","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=865"},"modified":"2013-11-01T10:59:37","modified_gmt":"2013-11-01T10:59:37","slug":"tips-to-create-a-banner-ad-to-sell-a-product-online","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-create-a-banner-ad-to-sell-a-product-online\/","title":{"rendered":"Tips to Create a Banner Ad to Sell a Product Online"},"content":{"rendered":"

\"bannerThere are many strategies that will help you generate leads and earn sales online. An often overlooked technique can help to steer traffic in your direction.<\/p>\n

You can create a banner ad and link out to a lead capture page or sales page. A banner ad gets attention because it is visual. People are accustomed to clicking on ads. If they connect with the message, they may be motivated to take action. By the way, it\u2019s a good idea to include branding elements and your value proposition in the ad. There is a value to your audience seeing the ad whether they take action or not.<\/p>\n

By being bombarded with advertising banners and other messages for so long many people no longer see ads and so you need to do your research and apply a few basic principles to get their attention and to stand out from the crowd. Colors, patterns, fonts, and word choices all play a huge role in engaging visitors and getting them to click through to your offer.<\/p>\n

Examine competitors who are doing well to see which colors, shapes, sizes, and placements they are using and learn from their ads. Keep your banner design simple and make the call to action very clear. Every element you add to the ad is a potential distraction.<\/p>\n

Also, be aware of how your color choice and word choice coupled with the ad placement can have an impact on a visitor\u2019s opinion of your site. By applying these principles, you will increase the likelihood people will click on your banner ad.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are many strategies that will help you generate leads and earn sales online. An often overlooked technique can help to steer traffic in your direction. You can create a banner ad and link out to a lead capture page or sales page. A banner ad gets attention because it is visual. People are accustomed … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[29,20,54],"tags":[393,392,102],"class_list":["post-865","post","type-post","status-publish","format-standard","hentry","category-expert-marketing","category-lead-generation","category-sales-2","tag-advertising-banners","tag-banner-ad","tag-sales-page","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-dX","jetpack-related-posts":[{"id":2180,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-leverage-marketing-swipe-files\/","url_meta":{"origin":865,"position":0},"title":"Tips to Leverage Marketing Swipe Files","author":"Rick Cooper","date":"April 5, 2017","format":false,"excerpt":"When it comes to creating marketing copy, you don't have to start from scratch. You can find inspiration from your own past marketing efforts. And you can borrow ideas from others. The most common method is by creating a swipe file. Let me give you a simple example. Have you\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/tips-to-leverage-marketing-swipe-files.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/tips-to-leverage-marketing-swipe-files.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/tips-to-leverage-marketing-swipe-files.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2117,"url":"https:\/\/socialmediaoutcomes.com\/go\/where-to-focus-your-marketing-for-growth\/","url_meta":{"origin":865,"position":1},"title":"Where to Focus your Marketing for Growth","author":"Rick Cooper","date":"January 21, 2017","format":false,"excerpt":"Are you focused? Are you taking the right actions to accomplish your goals? Would you like to increase sales and build your client base? Let's consider a few of the sales and marketing tasks you should be completing on a weekly basis. Here are 3 Critical Sales and Marketing Tasks\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/where-to-focus-your-marketing-for-growth.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/where-to-focus-your-marketing-for-growth.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/where-to-focus-your-marketing-for-growth.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1740,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-leverage-your-personal-and-business-facebook-pages\/","url_meta":{"origin":865,"position":2},"title":"Tips to Leverage your Personal and Business Facebook Pages","author":"Rick Cooper","date":"February 22, 2016","format":false,"excerpt":"Social media marketing is challenging for some small business owners because they are not sure what to post and where to post.\u00a0I want to put a spotlight on Facebook and share some techniques to optimize the way you use Facebook. Love it or hate it, Facebook is a fact of\u2026","rel":"","context":"In "Facebook Marketing"","block_context":{"text":"Facebook Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/facebook-marketing\/"},"img":{"alt_text":"tips-to-leverage-your-facebook-page","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/02\/tips-to-leverage-your-facebook-page.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2189,"url":"https:\/\/socialmediaoutcomes.com\/go\/strategies-to-create-buzz-online-teasers\/","url_meta":{"origin":865,"position":3},"title":"Strategies to Create Buzz Online: Teasers","author":"Rick Cooper","date":"April 12, 2017","format":false,"excerpt":"How do you get people talking online about your product, service or program? As a small business owner, you need to leverage every resource you have available to create buzz online. First, consider that you should not try to create buzz too often. You can wear out your audience with\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/marketing-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/strategies-to-create-buzz-online-teasers.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/strategies-to-create-buzz-online-teasers.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/strategies-to-create-buzz-online-teasers.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":603,"url":"https:\/\/socialmediaoutcomes.com\/go\/why-you-need-to-create-an-information-product\/","url_meta":{"origin":865,"position":4},"title":"Why You Need to Create an Information Product","author":"Rick Cooper","date":"April 29, 2013","format":false,"excerpt":"In today's environment, online marketing is a critical component to achieve small business success. You need to generate leads and earn sales online. You need a free offer available on a Lead Capture Page. You need sales pages to give people an opportunity to buy your products and services. And\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"audio CD 1","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/04\/audio-CD-1-300x257.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1514,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-video-marketing-black-belt-selling-radio\/","url_meta":{"origin":865,"position":5},"title":"Rick Cooper Talks about Video Marketing on Black Belt Selling Radio","author":"Rick Cooper","date":"July 29, 2015","format":false,"excerpt":"Social Media Marketing Expert Rick Cooper was featured on Black Belt Selling Radio on Friday, July 31st 2015 at 10:30am Pacific. The show is hosted by Anna and Stephanie Scheller. About Anna Scheller: Anna Scheller is a dynamic speaker with a heart to help people create more sales. 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