{"id":850,"date":"2013-09-16T00:01:39","date_gmt":"2013-09-16T00:01:39","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=850"},"modified":"2013-09-16T00:04:04","modified_gmt":"2013-09-16T00:04:04","slug":"networking-secrets-to-prospect-for-customers-at-events","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/networking-secrets-to-prospect-for-customers-at-events\/","title":{"rendered":"Networking Secrets to Prospect for Customers at Events"},"content":{"rendered":"

\"HappyEvent marketing is one of the most effective ways to develop rapid relationships with potential customers and clients. And this is especially true for 2-3 day events.<\/p>\n

For some business owners, this is one of their primary marketing strategies. They are professional event attenders. They find that they can reach a lot of their ideal clients by attending events.<\/p>\n

Todd Lay is a bookkeeper. He attends 8 or more events a month and regularly travels out of town to attend events where he can meet business owners. He is also a connector and looks for opportunities to introduce people to possible clients and referral partners.<\/p>\n

So, what are some strategies to use events to reach new customers?<\/p>\n

Here are several proven strategies to leverage events to build your business:<\/strong><\/p>\n

1) Make a list of upcoming events<\/strong><\/p>\n

What events can you attend where you will find your ideal customers? Look for local networking events, seminars, workshops, boot camp events, conferences and retreats. Each event offers a possible opportunity for networking and learning.<\/p>\n

Plan ahead. Check event calendars months in advance. If possible, plan several trips a year to other cities. This will give you an opportunity to develop your network in other geographic areas. Think to yourself where do you want to be doing business one year from now.<\/p>\n

2) Contact people prior to event through social media<\/strong><\/p>\n

Your work begins not once you arrive at an event. It starts prior to even going to event. I attended a meeting of the Sacramento Speakers Network recently. I met Tayce Vogel. We were friends on Facebook, but we hadn\u2019t met in person yet. She said, \u201cyou\u2019re on my list to meet tonight.\u201d She did her homework.<\/p>\n

Who do want to meet? Would you benefit from spending some time reviewing who will be attending the event? Social media makes it easy.<\/p>\n

3) Develop relationships and follow up<\/strong><\/p>\n

I love 2 day boot camp events. This is one of the best opportunities to develop lasting relationships. Be sure to network with people in the evenings. Great relationships are developed when you have a chance to sit down and break bread with people.<\/p>\n

What events can you attend that will improve your skills and connect with amazing people?<\/p>\n

Take some time to register for upcoming events and get out and network!<\/p>\n","protected":false},"excerpt":{"rendered":"

Event marketing is one of the most effective ways to develop rapid relationships with potential customers and clients. And this is especially true for 2-3 day events. For some business owners, this is one of their primary marketing strategies. They are professional event attenders. They find that they can reach a lot of their ideal … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[332,14,136],"tags":[389,390,391],"class_list":["post-850","post","type-post","status-publish","format-standard","hentry","category-event-marketing","category-social-media","category-success-secrets","tag-develop-relationships","tag-marketing-strategies","tag-professional-event","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-dI","jetpack-related-posts":[{"id":991,"url":"https:\/\/socialmediaoutcomes.com\/go\/6-strategies-to-leverage-facebook-groups\/","url_meta":{"origin":850,"position":0},"title":"6 Strategies to Leverage Facebook Groups","author":"Rick Cooper","date":"October 22, 2014","format":false,"excerpt":"One of the secrets to build an effective network on Facebook is to use Facebook Groups. You can find friends, business associates, potential clients and Joint Venture Partners within Facebook Groups. You need a strategy to find Facebook groups, post to them and build relationships. And you need a method\u2026","rel":"","context":"In "Facebook Marketing"","block_context":{"text":"Facebook Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/facebook-marketing\/"},"img":{"alt_text":"Leverage Facebook Groups","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/leverage-facebook-groups-300x150.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":42,"url":"https:\/\/socialmediaoutcomes.com\/go\/grow-business-online\/","url_meta":{"origin":850,"position":1},"title":"22 Ways to Grow your Business Online","author":"Rick Cooper","date":"June 27, 2011","format":false,"excerpt":"For Coaches, Speakers, Trainers, Consultants, Virtual Assistants, Professional Organizers, Graphic Designers, Entrepreneurs, Solopreneurs and Small Business Owners Online Marketing Expert Reveals 22 Ways to Grow your Business Online! Learn How to Attract Clients, Generate Leads and Sell Products Online! As an entrepreneur, you need new clients to build a profitable\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Rick_cooper_photo_3","src":"https:\/\/i0.wp.com\/rickcooper.typepad.com\/teleseminars\/images\/2008\/11\/11\/rick_cooper_photo_3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":726,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-videos-to-educate-potential-customers\/","url_meta":{"origin":850,"position":2},"title":"How to Use Videos to Educate Potential Customers","author":"Rick Cooper","date":"June 12, 2013","format":false,"excerpt":"There are many marketing strategies you can implement that create visibility online. One of the simplest strategies to implement that business owners often resist is to create videos. I want to share with you a powerful reason to create a video. You can educate potential customers and clients through this\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Online Video","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/06\/online-video-300x169.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":151,"url":"https:\/\/socialmediaoutcomes.com\/go\/keys-to-attract-clients\/","url_meta":{"origin":850,"position":3},"title":"Keys to Attract Clients","author":"Rick Cooper","date":"May 31, 2008","format":false,"excerpt":"How do you attract clients? Good question! First, I strongly believe that you need to identify your ideal clients. Too many entrepreneurs have not taken the time to identify who is their best client. This results in the \"Everyone is a great client for me\" Syndrome. This comes from a\u2026","rel":"","context":"In "Clients"","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"Keys to Attract Clients","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/05\/keys-to-attract-clients-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":90,"url":"https:\/\/socialmediaoutcomes.com\/go\/karen-sielski-strategies-search-engine-optimization\/","url_meta":{"origin":850,"position":4},"title":"Karen Sielski is the July 15th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"July 14, 2009","format":false,"excerpt":"\u00a0 Tune in on July 15th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about Strategies for Search Engine Optimization (SEO).\u00a0You'll learn tips and strategies to attract clients, generate leads and close more sales. Strategies\u00a0 for Search Engine Optimization (SEO)July 15th (Episode 30)6pm Pacific \/ 8pm Central \/\u2026","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Karen_sielski_pic","src":"http:\/\/rickcooper.typepad.com\/.a\/6a00d83455448769e2011572040a6e970b-800wi","width":350,"height":200},"classes":[]},{"id":1759,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-interviews-legendary-sales-trainer-ben-gay-iii\/","url_meta":{"origin":850,"position":5},"title":"Rick Cooper Interviews Legendary Sales Trainer Ben Gay III","author":"Rick Cooper","date":"March 5, 2016","format":false,"excerpt":"I had the pleasure of interviewing Ben Gay III, author of The Closers series of books. We discussed sales strategies. Ben has an amazing history. Ben worked with Napoleon Hill, Zig Ziglar, Earl Nightingale and many of the most famous authors and speakers in the personal development field. On the\u2026","rel":"","context":"In "Sales"","block_context":{"text":"Sales","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/sales-2\/"},"img":{"alt_text":"Ben Gay III","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/up\/wp-content\/uploads\/2016\/03\/ben-gay-iii.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":5,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/850\/revisions"}],"predecessor-version":[{"id":858,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/850\/revisions\/858"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}