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Posting to a blog is a great way to attract clients. The internet is an amazing source of information and you can provide value by writing a blog and sharing your expertise.<\/p>\nPosting to a blog is a great way to attract clients. The internet is an amazing source of information and you can provide value by writing a blog and sharing your expertise.<\/p>\n
People often turn to blogs because they contain specialized information. You can build an audience and attract clients if you post quality content that educates and informs people.<\/p>\n
So, how do you get started with a blog? Here are a few quick ideas that will help you get started.<\/p>\n
1. Select a theme and a title<\/strong><\/p>\n A blog is a communication tool. It allows you the capability to share information that other people will find useful. In order to create a resource that people will come back to, you need to limit the topics you write about. You need to select a theme.<\/p>\n You also need to select a title for your blog. And you should consider using the title for the website domain or url.<\/p>\n 2. Choose a design<\/strong><\/p>\n Writing consistently to a blog can position you as an expert. It can help to increase your visibility. It can also help you to establish strong relationships with influential bloggers.<\/p>\n One of the ways you can communicate your expertise is to use a professional design for your blog. Many of the online blogging tools like Typepad offer a variety of professional templates. For a more customized design you can find a WordPress designer who can create a customized design for you. Another tool you can use is Blogger. It\u2019s simple and easy to use.<\/p>\n I use both Typepad and WordPress. I love Typepad. I can create as many blogs as I want. WordPress is flexible, but it\u2019s a pain to have to debug the code at times.<\/p>\n A Blog is a Communication Tool that Allows you Attract Clients!<\/strong><\/span><\/em><\/p>\n 3. Add navigation options<\/strong><\/p>\n One of the unique characteristics of a blog is the ability to sort and categorize posts by category or period (day, week, month).<\/p>\n Many blogging tools will allow you to create tabs with different content. This makes the blog more like a traditional website.<\/p>\n 4. Write blog posts<\/strong><\/p>\n One of the most challenging aspects of creating a blog is to actually post content over time. Many people create blogs but few actually post content to their blogs consistently over time.<\/p>\n One of the ways to simplify this process is to create a routine and create an ongoing series of posts on a topic. This is similar to the way newspapers have columns, a daily or weekly article on a topic.<\/p>\n For example, this blog post is part of a series of blog posts I wrote for an ebook. I wrote the ebook and now am posting to my blog one at a time. This also gives me the opportunity to optimize each post before I publish the ebook.<\/p>\n 5. Add an opt-in box<\/strong><\/p>\n One of the reasons to create a blog is the ability to generate leads. You can use a blog to generate leads by adding an opt-in box and offering a free resource people can opt-in to receive.<\/p>\n Starting a blog is a great way to share information that provides value and positions you as an expert. Select a theme that will attract attention and that you\u2019re passionate about.<\/p>\n Post content to your blog consistently. Repurpose content from articles, teleseminars and classes. You will demonstrate your expertise. You will build a following. You will attract clients who want to work with you! Happy blogging!<\/p>\n