![\"Successful](\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/08\/successful-business-people-smiling-300x199.jpg\")
Are you trying to do everything yourself?<\/p>\nAre you trying to do everything yourself?<\/p>\n
One of the problems many business owners face is that they try to do everything on their own.<\/p>\n
You may enjoy having a variety of work.It might make the day go faster.<\/p>\n
But, this may not be the best approach for your business.<\/p>\n
My mentor Eric Lofholm shared a timeless principle that I will pass along to you.<\/p>\n
It’s called “Highest and Best Use”. The idea comes from real estate. Each piece of land has a highest and best use. A single property might be most valuable as a residential home,a commercial property or even a parking lot.<\/p>\n
You have a highest and best use. In many cases,your highest and best use is to focus on revenue producing activities (marketing and sales).<\/p>\n
That means you may need to delegate some work to other people.<\/p>\n
I realized that I was doing more and more administrative tasks and needed to hand some of it off. I reached out to someone to ask for help. I delegated the work. That freed me up to focus on higher priority activities.<\/p>\n
You can leverage other people to get things done. Anything you can have someone else does one less thing you have to do.<\/p>\n
I once heard Melanie Benson Strick<\/strong> say on a call, \u201cYou can\u2019t expect CEO for doing administrative work.\u201d<\/strong> That\u2019s so true, isn\u2019t it?<\/p>\n You need to decide what you do in your online marketing and what you can have someone else do.<\/p>\n Working directly for Eric Lofholm and Loral Langemeier, I saw first hand how important it is to assign work to other people. You can leverage the strengths of people who may know more than you in a certain area.<\/p>\n Have you ever done something that you really didn’t enjoy doing? Did you find that it was a pain in the patootie?<\/p>\n When you delegate something you don’t enjoy or that you are not best suited to do,you will free up your creative energies to focus on something else.<\/p>\n You can also leverage other people including coaches, mentors and joint venture partners.<\/strong><\/p>\n What can you do this week to delegate a task or a project to someone else?<\/p>\n What relationships can you develop to improve your online marketing results?<\/p>\n Make a decision now to leverage other people. Pick something simple you can delegate and find someone to give it to. You will be glad you did.<\/p>\n","protected":false},"excerpt":{"rendered":" Are you trying to do everything yourself? One of the problems many business owners face is that they try to do everything on their own. You may enjoy having a variety of work.It might make the day go faster. But, this may not be the best approach for your business. My mentor Eric Lofholm shared … <\/p>\n