{"id":80,"date":"2009-12-15T07:22:16","date_gmt":"2009-12-15T07:22:16","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/attraction-marketing-secrets-how-to-use-email-to-generate-leads-and-earn-sales\/"},"modified":"2009-12-15T07:22:16","modified_gmt":"2009-12-15T07:22:16","slug":"attraction-marketing-secrets-how-to-use-email-to-generate-leads-and-earn-sales","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/attraction-marketing-secrets-how-to-use-email-to-generate-leads-and-earn-sales\/","title":{"rendered":"Attraction Marketing Secrets: How to Use Email to Generate Leads and Earn Sales"},"content":{"rendered":"<p><a href=\"http:\/\/rickcooper.typepad.com\/.a\/6a00d83455448769e20120a753d931970b-pi\" style=\"float: right;\"><img decoding=\"async\" alt=\"Email_marketing\" border=\"0\" class=\"asset asset-image at-xid-6a00d83455448769e20120a753d931970b \" src=\"http:\/\/rickcooper.typepad.com\/.a\/6a00d83455448769e20120a753d931970b-800wi\" style=\"margin: 0px 0px 5px 5px;\" title=\"Email_marketing\" \/><\/a> Email marketing is one of the most cost effective strategies to communicate your message to prospective clients. Building a permission based email list is a great strategy to leverage the internet.<\/p>\n<p>You can create short text based email messages or very professional, graphic laden messages. There are benefits to each.<\/p>\n<p>Here are some quick tips to make your email messages more effective:<\/p>\n<p><strong>1. Develop a communication schedule<\/strong><\/p>\n<p>When you first get started, you can skip this step. But, the more messages you send, the more it becomes necessary to schedule your email communications so you don\u2019t over-market to your list.<\/p>\n<p>Use a word processing file or a spreadsheet to list the days of the month, your target audience and the message. Then, make a note when you email the message.<\/p>\n<p><strong>2. Write compelling email messages<\/strong><\/p>\n<p>Many of the top internet marketers use short text email messages to market their products online with great results. You can use the same strategy.<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-size: 16px; color: #0000bf;\"><strong>Send Email Messages Consistently to your List!<\/strong><\/span><\/em><span style=\"color: #0000bf;\"><\/span><\/p>\n<p>You can also use an email marketing tool like Constant Contact to send professional looking email messages. Keep your messages simple and send them consistently. The more complex the email, the harder it is to maintain over time. If you create an ezine, don\u2019t add make it too long. Keep it simple and people will be more likely to read it.<\/p>\n<p><strong>3. Include a strong call to action<\/strong><\/p>\n<p>The purpose of a promotional email message is to drive traffic to a web page. Don\u2019t worry about making the sale. Just get the click. Keep the copy short and compelling and then lead your prospect to a website.<\/p>\n<p><strong>4. Schedule messages for maximum response<\/strong><\/p>\n<p>When you send a message may be as important as what\u2019s in the message. Most people receive too many email messages and don\u2019t open all the messages they receive. You need to time your message to go out when you expect people to read it. Some people think Tuesday is a great day to send messages. People are caught from their Monday email and might be more likely to open a message with a compelling subject line.<\/p>\n<p>One of the most important elements for having someone open an email message is the subject line. Make the subject line interesting and enticing.<\/p>\n<p><strong>5. Track your results and make adjustments<\/strong><\/p>\n<p>Marketing is an art as much as it is a science. If you want to increase your results, you will need to track your results and make adjustments along the way.<\/p>\n<p>Many of the top marketers in the world use email to generate sales online. You can use email marketing to grow your business. You can use it to develop trust and rapport, offer special discounts and generate sales online.<\/p>\n<p>Rick Cooper<br \/>\nThe Attraction Marketing Expert<br \/>\nSales and Marketing Success Coach<\/p>\n<p><strong>Join me for a Free Teleseminar on December 30th:<\/strong><\/p>\n<p>How to Market your Business Online<\/p>\n<p>Click here for more details:<br \/>\n<a href=\"http:\/\/bit.ly\/3EhOB5\" target=\"_blank\">http:\/\/bit.ly\/3EhOB5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is one of the most cost effective strategies to communicate your message to prospective clients. Building a permission based email list is a great strategy to leverage the internet. You can create short text based email messages or very professional, graphic laden messages. There are benefits to each. Here are some quick tips &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/attraction-marketing-secrets-how-to-use-email-to-generate-leads-and-earn-sales\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,61,129,21,105],"tags":[],"class_list":["post-80","post","type-post","status-publish","format-standard","hentry","category-attraction-marketing","category-email-marketing","category-niche-marketing","category-online-marketing-2","category-success","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-1i","jetpack-related-posts":[{"id":69,"url":"https:\/\/socialmediaoutcomes.com\/go\/5-tips-to-develop-rapport-through-email\/","url_meta":{"origin":80,"position":0},"title":"5 Tips to Develop Rapport through Email","author":"Rick Cooper","date":"May 10, 2010","format":false,"excerpt":"One of the greatest assets you have as a business owner is your customer list or database. That includes all of your clients, prospects and members of your network. It\u2019s anyone you can communicate with to add value and promote your business.One of the ways to communicate with customers and\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1937,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-create-an-effective-call-to-action-in-your-email-messages\/","url_meta":{"origin":80,"position":1},"title":"How to Create an Effective Call to Action in your Email Messages","author":"Rick Cooper","date":"September 7, 2016","format":false,"excerpt":"One of my favorite online marketing strategies is email marketing. Why do I like email marketing? Here are a Few Reasons to Use Email Marketing: 1. Email is ubiquitous Everyone has an email account and many people have multiple email accounts. 2. People check email every day Most people have\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/how-to-create-an-effective-call-to-action-in-your-email-messages.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/how-to-create-an-effective-call-to-action-in-your-email-messages.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/how-to-create-an-effective-call-to-action-in-your-email-messages.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1792,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-create-an-email-marketing-calendar\/","url_meta":{"origin":80,"position":2},"title":"How to Create an Email Marketing Calendar","author":"Rick Cooper","date":"March 29, 2016","format":false,"excerpt":"Are you convinced of the need to use email marketing in your business? I occasionally talk to business owners who don't see the value of email marketing. That always surprises me. Your most effective sales efforts will always come from one on one interactions, but if you want to reach\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/03\/creating-an-email-marketing-calendar.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/03\/creating-an-email-marketing-calendar.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/03\/creating-an-email-marketing-calendar.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":139,"url":"https:\/\/socialmediaoutcomes.com\/go\/whats-one-thing\/","url_meta":{"origin":80,"position":3},"title":"What&#8217;s One Thing You Can Do to Attract Clients Today?","author":"Rick Cooper","date":"June 20, 2008","format":false,"excerpt":"As entrepreneurs, we have a tendency to want to swing for the fences. We want to hit the home run. Master Marketer Jay Conrad Levinson said, \"Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is\u2026","rel":"","context":"In &quot;Law of Attraction&quot;","block_context":{"text":"Law of Attraction","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/law-of-attraction\/"},"img":{"alt_text":"baseball_swing","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/06\/baseball_swing-300x214.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":153,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-craft-an-effective-email-message\/","url_meta":{"origin":80,"position":4},"title":"Tips to Craft an Effective Email Message","author":"Rick Cooper","date":"May 20, 2008","format":false,"excerpt":"Here are a few quick tips on crafting email messages from Buzzoodle: Email mistakes you may be making: Email too short: If you are just replying to a question, you may be losing an opportunity to create a better relationship.\u00a0 What could you send that demonstrates value and caring? Email\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/05\/type-email-300x218.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":58,"url":"https:\/\/socialmediaoutcomes.com\/go\/find-more-clients-on-the-internet\/","url_meta":{"origin":80,"position":5},"title":"Find More Clients on the Internet","author":"Rick Cooper","date":"February 21, 2011","format":false,"excerpt":"One of the common challenges facing most businesses, and particularly professional services businesses, is to find clients. A cost effective and simple strategy you can use to find clients is to leverage the power of the internet. What is the most effective way you have found so far to get\u2026","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"Find Clients on Internet","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/02\/Find-Clients-on-Internet-300x296.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":0,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}