![\"Publicity\"](\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/07\/Publicity.jpg\")
Marketing, advertising, promotion and publicity are all methods to create visibility and get your message out there.<\/p>\nMarketing, advertising, promotion and publicity are all methods to create visibility and get your message out there.<\/p>\n
It’s a common mistake for small business owners to focus on one area and miss out on other opportunities.<\/p>\n
One of the least understood methods to generate visibility is through publicity.<\/p>\n
What’s confusing for most people is that publicity doesn’t necessarily communicate anything about your business. For example, if you book an appearance on a morning TV show, you are there as an expert to share tips and strategies meaningful to the audience.You are NOT there to promote your business.<\/p>\n
So, why do it?<\/strong><\/p>\n Because it creates visibility. So, what can you do to get publicity?<\/strong><\/p>\n Let’s take a look at few secrets to get publicity:<\/p>\n TV<\/strong><\/p>\n While it’s challenging to gain a coveted spot on TV,what a huge boost it can create. Yes, there are opportunities, but it may take some effort, as well as a bit of luck.<\/p>\n But don’t squander your opportunity. Be sure you are prepared before you even attempt to get on TV.<\/p>\n Not only do you need to be prepared about what to talk about. You also need to know how to behave on TV. That includes how to sit, how to smile and what gestures to make.<\/p>\n If you make it on TV, your life may never be the same!<\/p>\n Radio<\/strong><\/p>\n It’s much easier to book a radio interview than it is to get on TV.<\/p>\n In fact, there are plenty of opportunities to book an appearance on an internet radio show.<\/p>\n On radio, you only have to worry about what you say. You don’t have to dress up or drive anywhere.<\/p>\n Just determine what your message is and then practice it.<\/p>\n Focus on adding value. Your message will reach a new audience and you can encourage them to connect with you on social media, visit your website and even request a free resource.<\/p>\n Remember that you will have more time during the interview and more flexibility about what to discuss on internet radio than on traditional radio stations.<\/p>\n Newspapers<\/strong><\/p>\n Yes, there are still newspapers out there and they are looking for experts to quote.<\/p>\n It takes effort to seek out opportunities that fit your expertise though.<\/p>\n You need to build a media list and make an effort to connect with journalists.<\/p>\n And by the way, have you ever thought writing your own column? It takes a lot of work, but you can build a large following over time.<\/p>\n Magazines<\/strong><\/p>\n Magazine articles are written 3-6 months in advance. So, you have to think ahead when attempting to get quoted as an expert in a magazine.<\/p>\n Here’s an interesting tip: You can often get published in a magazine through a freelance writer.<\/p>\n Start cultivating relationships with freelance writers. Look for ways to help them. And let them know that you are an expert.<\/p>\n It takes patience to get featured in a magazine article, but remember that there are other ways to make an appearance. Be creative!<\/p>\n Press Releases<\/strong><\/p>\n A simple strategy to create visibility is to write a press release. It’s a tool to help you get publicity.<\/p>\n A press release alone may generate interest simply by posting it online or sending it out.<\/p>\n Just make sure you communicate information and not just promote yourself or your business.<\/p>\n So, what else do you need to know to get publicity?<\/p>\n Publicity Expert Jill Lublin<\/strong> says, “Be yourself<\/strong>“. Build on your assets and your uniqueness because they are really what people want. Clients and customers want you, your special viewpoint or approach; your unique insights or touch, not a weak imitation of someone else. Don\u2019t just be a copycat; find your own voice.”<\/p>\n And I encourage you to find your own voice. Come up with a plan to get publicity and take action. You can\u2019t control the outcome, but publicity will help increase your exposure and can get results.<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing, advertising, promotion and publicity are all methods to create visibility and get your message out there. It’s a common mistake for small business owners to focus on one area and miss out on other opportunities. One of the least understood methods to generate visibility is through publicity. What’s confusing for most people is that … <\/p>\n
\nBecause it increases awareness.
\nBecause it opens the door to new opportunities.
\nBecause it attracts people.<\/p>\n