{"id":754,"date":"2013-07-15T00:01:40","date_gmt":"2013-07-15T00:01:40","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=754"},"modified":"2013-07-15T00:05:01","modified_gmt":"2013-07-15T00:05:01","slug":"how-to-influence-people-through-public-speaking","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/how-to-influence-people-through-public-speaking\/","title":{"rendered":"How to Influence People Through Public Speaking"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-755\" alt=\"Public Speaking\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/07\/public-speaking.jpg\" width=\"360\" height=\"220\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/07\/public-speaking.jpg 360w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/07\/public-speaking-300x183.jpg 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/>Do you have a message to share with the world?<\/p>\n<p>Would you like to use public speaking to attract new clients?<\/p>\n<p>As a speaker, I seek out opportunities to speak to groups about online marketing and social media.<\/p>\n<p>For the last few years, I have attended meetings of theSacramento Speakers Network. This is an amazing group that was started in 2006by Publishing Expert Stephanie Chandler.<\/p>\n<p>Every time I attend, something incredible happens.<\/p>\n<p>Stephanie is an amazing woman who always impresses me. She brings in amazing speakers to the Sacramento area to speak to members of the group.<\/p>\n<p>My experience inspired me to write this blog post on public speaking.<\/p>\n<p>You can use public speaking as a strategy to grow your business!<\/p>\n<p>Have you ever thought about speaking to groups? If not, you may want to consider it.<\/p>\n<p>Speaking is an incredible technique which provides you with an opportunity to influence people.<\/p>\n<p>Many people are afraid to influence people. But, as a business owner, building a successful business demands that you develop your skills of persuasion and influence.<\/p>\n<p>As a public speaker, people will view you as an expert. They will perceive you as an authority. This is a powerful position to be in.<\/p>\n<p><strong>Here are 3 keys to influence people through speaking:<\/strong><\/p>\n<p><strong>1) Deliver value<\/strong><\/p>\n<p>First, remember that whenever you seek to influence people, you do so with their best interests in mind. Focus on adding value.<\/p>\n<p>I think the biggest opportunity you have when you speak to a group of people is to educate them.<\/p>\n<p>Most people want to learn. When you teach people,you automatically build trust and rapport.<\/p>\n<p>You will also start the process of reciprocity.<\/p>\n<p>When you deliver value, people feel compelled to reciprocate. They want to do something in return for you.<\/p>\n<p><strong>2) Generate leads<\/strong><\/p>\n<p>Most business owners want more prospects. They want to attract their ideal customers.<\/p>\n<p>Do you want more customers and clients?<\/p>\n<p>Absolutely!<\/p>\n<p>Well then, get out there and speak!<\/p>\n<p>Feel a little nervous about speaking to a group of people?<\/p>\n<p>Why not deliver a teleseminar or webinar to get started. It&#8217;s a lot easier.<\/p>\n<p>The point is to develop a strategy to use speaking to grow your business.<\/p>\n<p>It&#8217;s a big part of my business and I have been speaking to groups since I launched my company back in 2003.<\/p>\n<p><strong>3) Extend an Invitation<\/strong><\/p>\n<p>Can you get business when you speak?<\/p>\n<p>Yes, you can.<\/p>\n<p>But, be careful when you make an offer during a speech.<\/p>\n<p>If you are speaking to an association or group,it&#8217;s a good idea to ask your contact what is acceptable to do from the front of the room. Ask their permission to share an offer. If they do not allow you to offer a product or service, then ask if you to hold a raffle to collect business cards.<\/p>\n<p>When you speak, make a clear offer. Explain exactly what you are offering and how much it costs.<\/p>\n<p>The confused mind doesn&#8217;t buy. If people are confused, they will not take action.<\/p>\n<p>This is a skillset. You may benefit from learning techniques on how to sell from the stage.<\/p>\n<p>I would encourage you to consider becoming a speaker. It is very rewarding.<\/p>\n<p>And it&#8217;s a great way to grow your business!<\/p>\n<p>If you are already a speaker, then continue to develop your skills.<\/p>\n<p>You have greatness inside of you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have a message to share with the world? Would you like to use public speaking to attract new clients? As a speaker, I seek out opportunities to speak to groups about online marketing and social media. For the last few years, I have attended meetings of theSacramento Speakers Network. This is an amazing &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/how-to-influence-people-through-public-speaking\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[42,111,43],"tags":[131,371,123],"class_list":["post-754","post","type-post","status-publish","format-standard","hentry","category-marketing-2","category-publicity","category-speaking","tag-attract-clients","tag-influence-people","tag-public-speaking","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-ca","jetpack-related-posts":[{"id":68,"url":"https:\/\/socialmediaoutcomes.com\/go\/5-tips-to-get-more-speaking-engagements\/","url_meta":{"origin":754,"position":0},"title":"5 Tips to Get More Speaking Engagements","author":"Rick Cooper","date":"May 12, 2010","format":false,"excerpt":"Experts gets more clients! You can use public speaking to increase your visibility. You may also have the opportunity to generate leads or sell products. Public speaking is a great way to find clients. When you stand at the front of the room, people will perceive you as an expert.\u2026","rel":"","context":"In &quot;Attraction Marketing&quot;","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"Speaking Engagement Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/05\/Speaking-Engagement-Tips-200x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1514,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-video-marketing-black-belt-selling-radio\/","url_meta":{"origin":754,"position":1},"title":"Rick Cooper Talks about Video Marketing on Black Belt Selling Radio","author":"Rick Cooper","date":"July 29, 2015","format":false,"excerpt":"Social Media Marketing Expert Rick Cooper was featured on Black Belt Selling Radio on Friday, July 31st 2015 at 10:30am Pacific. The show is hosted by Anna and Stephanie Scheller. About Anna Scheller: Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an\u2026","rel":"","context":"In &quot;Lead Generation&quot;","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Anna and Stephanie Scheller","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/anna-and-stephanie-240x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1003,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-appears-on-black-belt-selling-radio\/","url_meta":{"origin":754,"position":2},"title":"Rick Cooper Appears on Black Belt Selling Radio","author":"Rick Cooper","date":"October 24, 2014","format":false,"excerpt":"Social Media Marketing Expert Rick Cooper will be featured on Black Belt Selling Radio on October 24th at 10:30am Pacific. The show is hosted by Anna and Stephanie Scheller. About Anna Scheller: Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an educator\u2026","rel":"","context":"In &quot;In the News&quot;","block_context":{"text":"In the News","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/in-the-news\/"},"img":{"alt_text":"Anna and Stephanie Scheller","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/anna-and-stephanie-240x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1025,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-an-information-product-to-build-your-client-base\/","url_meta":{"origin":754,"position":3},"title":"How to Use an Information Product to Build Your Client Base","author":"Rick Cooper","date":"November 12, 2014","format":false,"excerpt":"It's a fact that for business owners that offer a service, they are limited to how much work they can actually do in a day. Of course, you can hire staff to complete the work for you. Any company interested in growing should hire full time or part-time employees or\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"Audio Information Product","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/11\/audio-info-product-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":104,"url":"https:\/\/socialmediaoutcomes.com\/go\/anne_sandler_creating_words_that_sell\/","url_meta":{"origin":754,"position":4},"title":"Anne Sandler is the March 11th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"March 6, 2009","format":false,"excerpt":"Tune in on March 11th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how important it is to use the right words and methods like telling stories, using testimonials, inserting a call to action and how to make the copy reach your prospects emotional triggers. Attracting Ideal\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":116,"url":"https:\/\/socialmediaoutcomes.com\/go\/defining-your-niche-market\/","url_meta":{"origin":754,"position":5},"title":"Defining your Niche Market","author":"Rick Cooper","date":"December 22, 2008","format":false,"excerpt":"Do you have a niche market? Have you clearly defined who you're trying to reach? I enjoy talking to people who are trying to get clear on who they want to serve. Many entrepreneurs have not taken enough time to really define their niche market. And instead, their message doesn't\u2026","rel":"","context":"In &quot;Blogs&quot;","block_context":{"text":"Blogs","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/blogs\/"},"img":{"alt_text":"Niche Market","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/12\/Niche-Market-285x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":3,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"predecessor-version":[{"id":770,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/754\/revisions\/770"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}