{"id":748,"date":"2013-07-08T00:01:11","date_gmt":"2013-07-08T00:01:11","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=748"},"modified":"2013-07-08T00:08:43","modified_gmt":"2013-07-08T00:08:43","slug":"tips-to-attract-customers-with-a-free-report","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-attract-customers-with-a-free-report\/","title":{"rendered":"Tips to Attract Customers With a Free Report"},"content":{"rendered":"

\"FreeTo be successful using Online Marketing, you will benefit from implementing Content Marketing strategies.<\/p>\n

Content is information that adds value to your ideal clients. Content marketing is creating content to attract clients online.<\/p>\n

One of the best ways to attract new customers is to simply create great content and share it online.<\/p>\n

An example is to create high value content for your blog. Set a goal to post content to your blog every week.<\/p>\n

Another Content Marketing strategy is to create a free report. You can repurpose content from your blog to create a free report. Find several related blog posts and then copy and paste. Then, edit the document and you have a free report.<\/p>\n

Create a Lead Capture Page to offer your free report and then invite people to download your report.<\/p>\n

This is an excellent method to grow your email list.<\/p>\n

Here are several tips to help you get started:<\/strong><\/p>\n

1) Focus on adding value<\/strong><\/p>\n

Start by thinking about what problems your ideal customers have.<\/p>\n

What are they struggling with?<\/p>\n

What solutions are they searching for?<\/p>\n

Outline your ideas and then write the report. It takes a few hours of dedicated effort to create an 8-10 page report.<\/p>\n

2) Create a Lead Capture Page<\/strong><\/p>\n

If you want to grow your email list, then you may want to create a Lead Capture Page to offer your free report.<\/p>\n

This is simply a web page where you include an opt in form so people can input their name and email address.<\/p>\n

After they opt in, send them an email message with a link to download the report.<\/p>\n

Create a success page where they can download the report. Then, after they opt in, redirect them to the success page.<\/p>\n

3) Drive Traffic to Free Report<\/strong><\/p>\n

It’s not enough to create a lead capture page; you also need to drive traffic to the page.
\nThat simply means you need to post links on different websites which lead back to your report.<\/p>\n

Once you have launched your page, it\u2019s time to promote it.<\/p>\n

Here are a few ways to get the word out:<\/strong><\/p>\n