![\"Email](\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/06\/Email-Newsletter-1-300x225.jpg\")
Did you realize that most business owners struggle with communicating a clear, consistent message with customers and prospects?<\/p>\nDid you realize that most business owners struggle with communicating a clear, consistent message with customers and prospects?<\/p>\n
It’s true!<\/p>\n
For one reason or another, they fail to follow up and reach prospective customers.<\/p>\n
As a result, they leave money on the table.<\/p>\n
Some assume that they are communicating too much.What they forget is that most of their messages aren’t getting through.<\/p>\n
People are bombarded with marketing messages everyday.<\/p>\n
A simple way to reach people with a value-added messages by sending out an email newsletter.<\/p>\n
You can send an email newsletter weekly or monthly,or just on an occasional basis. There are no rules.<\/p>\n
You can follow a consistent format or change it up from time to time.<\/p>\n
The best marketers use newsletters to develop trust and rapport, deliver content and promote their offers.<\/p>\n
You can create a newsletter too!<\/p>\n
Here are 3 quick tips to start your own newsletter:<\/strong><\/p>\n 1) Start each newsletter with a feature article<\/strong><\/p>\n Create new content for your newsletter. You can easily a short article with about 150 to 200 words.<\/p>\n 2) Create a template to re-use<\/strong><\/p>\n Select the topics to cover and number the items. Add an index to make it easy for people to see what\u2019s in your newsletter.<\/p>\n 3) Send your email newsletter on a regular schedule<\/strong><\/p>\n Get into the habit of sending out your newsletter based on a pre-set deadline. For example, send a monthly newsletter by the 5th of every month, or on the first Tuesday of every month. Stay on track. It\u2019s too easy to miss the deadline. <\/p>\n Start filling in content in your newsletter 1-2 weeks before you need to send it out. It\u2019s OK to work on several newsletters at the same time. You will feel more motivated to finish the task!<\/p>\n Use a plain text newsletter like I do, or use an html template to include images.<\/p>\n It’s your choice.<\/p>\n Get started today and you will reap the rewards!<\/p>\n","protected":false},"excerpt":{"rendered":" Did you realize that most business owners struggle with communicating a clear, consistent message with customers and prospects? It’s true! For one reason or another, they fail to follow up and reach prospective customers. As a result, they leave money on the table. Some assume that they are communicating too much.What they forget is that … <\/p>\n