{"id":695,"date":"2013-05-21T05:57:40","date_gmt":"2013-05-21T05:57:40","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=695"},"modified":"2013-05-28T18:34:41","modified_gmt":"2013-05-28T18:34:41","slug":"3-keys-to-use-online-video-to-drive-traffic-to-your-site","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/3-keys-to-use-online-video-to-drive-traffic-to-your-site\/","title":{"rendered":"3 Keys to Use Online Video to Drive Traffic to your Site"},"content":{"rendered":"

\"OnlineWould you benefit from creating a series of videos that educate potential clients?<\/p>\n

Absolutely! Yet, why do so few business owners actually take the time to create videos?<\/p>\n

Some business owners are uncomfortable appearing on video. Others simply don\u2019t know what to say.<\/p>\n

Video is a great tool for promotion. I encourage you to create a 2-3 minute video and post it online on your YouTube Channel.<\/p>\n

So, what should you share in a video? Share a tip, a strategy or a technique. Focus on adding value. Think about your ideal customers and what they would want to know.<\/p>\n

Can you promote your business in a video?<\/p>\n

In a short video, you don’t have much time. I would recommend you take 30 seconds at the end of the video to share a free offer. Or, if you prefer, you can ask people to visit one of your social media profiles. Deliver a clear, concise call to action and provide a website where you can go for more information.<\/p>\n

Add an annotation on screen so that people can see the website address.<\/p>\n

One person I know gives out her phone number on videos. It has created a steady stream of phone calls to her.<\/p>\n

So, what’s holding you back from taking action and recording a video?<\/p>\n

Here are 3 reasons that prevent people from recording videos:<\/p>\n

1) People don’t like to see themselves on video<\/strong><\/p>\n

If you\u2019re saying to yourself, \u201cI don’t know what to say,\u201d then don\u2019t worry! If you attend networking events, people see you. If you get up and speak in public, people see you. What’s the difference on video? Oh, that’s right, you can see yourself. Well, get over it!<\/p>\n

If you want to build your business, then you need to get outside of your comfort zone.<\/p>\n

2) People don’t know what to say on a video<\/strong><\/p>\n

You need to spend time planning and preparing what to say in a video. I invest time several days a week brainstorming ideas I want to share with clients through articles, blog posts and videos. I review what I have created recently so I don’t duplicate content.<\/p>\n

In fact, I have spreadsheet with a list of videos I have created in the past and ones I want to record in the future. Get organized! It helps.<\/p>\n

At times, I repurpose content. I take content from my blog and then use it to create a script for a video. By the way, should you script your videos? Yes, but you can’t read a script when recording a video. You can have an outline handy in case you get stuck. But, you need to know your content well enough to share it on video.<\/p>\n

Make sure that when you record a video, you look into the camera lens. That allows people to see your eyes just as if you were standing in front of them and talking to them. It builds trust and rapport.<\/p>\n

3) People don’t know how to get started<\/strong><\/p>\n

Just focus on getting one video done first. Keep it simple. You don’t have to win an Academy Award for your first video. Just create something simple and post it to YouTube quickly. You will get better as time goes on.<\/p>\n

If you want to commit to creating videos, then set a goal to create a monthly or weekly video. Make this a habit. By the way, be sure to share your videos on social media.<\/p>\n

Watch one of my videos now.<\/p>\n

I recorded a video on How to Build Trust and Rapport with People Online<\/p>\n

Click here<\/a> to watch the video on YouTube:<\/p>\n","protected":false},"excerpt":{"rendered":"

Would you benefit from creating a series of videos that educate potential clients? Absolutely! Yet, why do so few business owners actually take the time to create videos? Some business owners are uncomfortable appearing on video. Others simply don\u2019t know what to say. Video is a great tool for promotion. I encourage you to create … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[20,21,62],"tags":[68,76,362],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry","category-lead-generation","category-online-marketing-2","category-video","tag-blog","tag-online-video","tag-traffic","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-bd","jetpack-related-posts":[{"id":1188,"url":"https:\/\/socialmediaoutcomes.com\/go\/power-of-creating-a-sequential-video-marketing-campaign\/","url_meta":{"origin":695,"position":0},"title":"The Power of Creating a Sequential Video Marketing Campaign","author":"Rick Cooper","date":"December 18, 2014","format":false,"excerpt":"I want to share an advanced strategy with you. Every year, small business owners decide to start recording videos to post online. It's a great strategy. It will help to build trust and rapport. Videos can help to generate leads. One day, I was talking to one of my clients\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Sequential Video Marketing Campaign","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/sequential-video-marketing-campaign-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":969,"url":"https:\/\/socialmediaoutcomes.com\/go\/blog-planning-guide\/","url_meta":{"origin":695,"position":1},"title":"Blog Planning Guide for Small Business Owners","author":"Rick Cooper","date":"October 14, 2014","format":false,"excerpt":"One of the simplest and most powerful tools you can use online is a blog. This is a form of Content Marketing. When you create content and post it online, it provides an opportunity to attract potential clients. People have problems. They are looking for answers. Provide the solutions and\u2026","rel":"","context":"In "Attraction Marketing"","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"Blog Planning Guide","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/blog-planning-guide-300x198.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":726,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-videos-to-educate-potential-customers\/","url_meta":{"origin":695,"position":2},"title":"How to Use Videos to Educate Potential Customers","author":"Rick Cooper","date":"June 12, 2013","format":false,"excerpt":"There are many marketing strategies you can implement that create visibility online. One of the simplest strategies to implement that business owners often resist is to create videos. I want to share with you a powerful reason to create a video. You can educate potential customers and clients through this\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Online Video","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/06\/online-video-300x169.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":90,"url":"https:\/\/socialmediaoutcomes.com\/go\/karen-sielski-strategies-search-engine-optimization\/","url_meta":{"origin":695,"position":3},"title":"Karen Sielski is the July 15th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"July 14, 2009","format":false,"excerpt":"\u00a0 Tune in on July 15th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about Strategies for Search Engine Optimization (SEO).\u00a0You'll learn tips and strategies to attract clients, generate leads and close more sales. Strategies\u00a0 for Search Engine Optimization (SEO)July 15th (Episode 30)6pm Pacific \/ 8pm Central \/\u2026","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Karen_sielski_pic","src":"http:\/\/rickcooper.typepad.com\/.a\/6a00d83455448769e2011572040a6e970b-800wi","width":350,"height":200},"classes":[]},{"id":1290,"url":"https:\/\/socialmediaoutcomes.com\/go\/keeping-up-with-the-competition\/","url_meta":{"origin":695,"position":4},"title":"Keeping up with the Competition","author":"Rick Cooper","date":"February 3, 2015","format":false,"excerpt":"We are facing global competition, the likes of which we have never seen. As a smaller business owner, you not only have to worry about competing against the business down the street, but the business across the world. Many business owners are seeing that first hand. The fact is that\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"Excel Against Your Competition","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/02\/excel-against-your-competition-300x227.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2030,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-play-a-bigger-game-on-social-media\/","url_meta":{"origin":695,"position":5},"title":"How to Play a Bigger Game on Social Media","author":"Rick Cooper","date":"October 19, 2016","format":false,"excerpt":"One of the challenges that small business owners face is that even once they learn how to interact on social media, they often resist posting. Create Awareness and Attract Clients Something causes them to hold back and play small. 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