{"id":69,"date":"2010-05-10T10:24:48","date_gmt":"2010-05-10T10:24:48","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/5-tips-to-develop-rapport-through-email\/"},"modified":"2010-05-10T10:24:48","modified_gmt":"2010-05-10T10:24:48","slug":"5-tips-to-develop-rapport-through-email","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/5-tips-to-develop-rapport-through-email\/","title":{"rendered":"5 Tips to Develop Rapport through Email"},"content":{"rendered":"

\"Email_marketing_tips\"<\/a> One of the greatest assets you have as a business owner is your customer list or database. That includes all of your clients, prospects and members of your network. It\u2019s anyone you can communicate with to add value and promote your business.<\/p>\n

One of the ways to communicate with customers and prospects is through email. Do you have an email list? If so, how often do you communicate with your list?<\/p>\n

If you want to build long term customer relationships and grow your business, then you need to communicate regularly. Email is a great tool to help you build trust and rapport.<\/p>\n

Here are 5 tips to develop rapport through email:<\/strong><\/p>\n

1. Send messages consistently to your email list<\/p>\n

Think about your list. How often do you think they would want to receive messages from you? Identify how many messages to send per month and then stick to it. Some people send 1 message per month, others send 1 per week, and still others send several messages per week. Get on a schedule and do it consistently over time.<\/p>\n

2. Create a content rich ezine to send your list<\/p>\n

People like information. And they love good information. So, position yourself as an expert and write articles. Then, create an ezine to send your articles. Choose a simple design and send your ezine monthly. Be authentic and let your personality come through.<\/p>\n

3. Develop an autoresponder campaign to warm up new prospects<\/p>\n

One of the ways to build trust and rapport is to create a content rich ecourse that educates at the same time it builds trust and rapport. You can use autoresponders to deliver a sequence of email messages over time. What problem can you help to solve? Create an ecourse and then promote it on your website or blog.<\/p>\n

4. Send broadcast messages to invite clients and prospects to free events<\/p>\n

A broadcast message is a single message you can send to your full email list or to a sub list. You can invite people to a teleseminar, send an article, send a link to your blog or help to promote someone else. Determine how many promotional messages you want to send per month and stick to it.\n<\/p>\n

Focus on Adding Value!<\/span><\/strong><\/em><\/p>\n

5. Don\u2019t over-market to your list<\/p>\n

You should use an email marketing service that complies with the Can Spam Act. That gives people the ability to unsubscribe. People will unsubscribe. Don\u2019t worry about it. But, do minimize the risk of having too many people unsubscribe by making sure that you do not over-market to your list. Too many messages too close together may encourage someone to click the unsubscribe button. As long as you are looking for ways to add value, then people will look forward to your messages.<\/p>\n

If you follow these 5 tips, you will increase your results substantially. Think of email as a strategic marketing tool. Take time to plan your communication schedule. Develop your skills in creating email marketing copy.<\/p>\n

Be authentic when you write your messages. Look for ways to add value. People will read your messages if they find value in them. <\/p>\n

Write your way to success!<\/p>\n

Rick Cooper
\nMarketing Coach<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the greatest assets you have as a business owner is your customer list or database. That includes all of your clients, prospects and members of your network. It\u2019s anyone you can communicate with to add value and promote your business. One of the ways to communicate with customers and prospects is through email. … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[61,121,21],"tags":[127,128,126,63,64],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-law-of-attraction","category-online-marketing-2","tag-autoresponder","tag-broadcast","tag-email-list","tag-email-marketing-2","tag-trust-and-rapport","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-17","jetpack-related-posts":[{"id":615,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-automate-your-marketing\/","url_meta":{"origin":69,"position":0},"title":"Tips to Automate your Marketing","author":"Rick Cooper","date":"April 22, 2013","format":false,"excerpt":"The fact is that many small business owners are so busy just trying to get by that they do not consistently pursue their marketing. That\u2019s a mistake. It takes time to build momentum. And when you build momentum, you don\u2019t want to lose it. But, how do you stay on\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/marketing-2\/"},"img":{"alt_text":"a series of gears 1","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/04\/a-series-of-gears-1-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2327,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-build-virtual-rapport-online\/","url_meta":{"origin":69,"position":1},"title":"How to Build Virtual Rapport Online","author":"Rick Cooper","date":"April 25, 2018","format":false,"excerpt":"The challenge many face online today is that there are so many people to connect with, it can be very overwhelming to know what to do to build relationships. And for most small business owners, whatever they choose to do tends to be \u201chit and miss\u201d. They often do not\u2026","rel":"","context":"In "Relationship Marketing"","block_context":{"text":"Relationship Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/relationship-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2018\/04\/how-to-build-virtual-rapport-online.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2018\/04\/how-to-build-virtual-rapport-online.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2018\/04\/how-to-build-virtual-rapport-online.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":67,"url":"https:\/\/socialmediaoutcomes.com\/go\/are-you-leveraging-email-to-build-trust-and-rapport\/","url_meta":{"origin":69,"position":2},"title":"Are You Leveraging Email to Build Trust and Rapport?","author":"Rick Cooper","date":"June 5, 2010","format":false,"excerpt":"One of the best tools you can use to develop customer relationships is email. It offers the possibility to create an ongoing relationship by communicating information and providing value. Are you leveraging email to grow your business? Do you consistently send email messages to your list? Do you mail to\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"Email Leveraging","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/06\/Email-Leveraging.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":957,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-develop-personal-relationships-through-social-media\/","url_meta":{"origin":69,"position":3},"title":"Tips to Develop Personal Relationships through Social Media","author":"Rick Cooper","date":"October 1, 2014","format":false,"excerpt":"Is it harder to develop relationships online than offline? Yes it is. When you meet someone in person, you can look into their eyes and talk to them. You can really get a sense of the person. When you meet someone online, you are limited to seeing just what they\u2026","rel":"","context":"In "Relationship Marketing"","block_context":{"text":"Relationship Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/relationship-marketing\/"},"img":{"alt_text":"Social Media Relationships","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/social-media-relationships-300x230.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2161,"url":"https:\/\/socialmediaoutcomes.com\/go\/the-magic-of-email-marketing-and-why-you-need-to-build-your-email-list\/","url_meta":{"origin":69,"position":4},"title":"The Magic of Email Marketing and Why You Need to Build Your Email List","author":"Rick Cooper","date":"March 24, 2017","format":false,"excerpt":"I am still surprised at how few small business owners take advantage of the power of Email Marketing. What's more powerful than having ongoing access to prospective clients so you can add value, build trust and rapport and lead them to a next step in working with you? Email Marketing\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/03\/why-you-need-build-your-email-list.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/03\/why-you-need-build-your-email-list.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/03\/why-you-need-build-your-email-list.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1068,"url":"https:\/\/socialmediaoutcomes.com\/go\/4-tips-to-create-content-to-attract-customers-online\/","url_meta":{"origin":69,"position":5},"title":"4 Tips to Create Content to Attract Customers Online","author":"Rick Cooper","date":"December 2, 2014","format":false,"excerpt":"Marketing is about communication. It's about sharing a message that connects with your audience. People like to do business with people they Know, Like and Trust. How do you build Trust and Rapport? One simple way is through creating content. You need to create information (written, audio and video) and\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"content-creation-tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/content-creation-tips-300x194.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":0,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}