{"id":67,"date":"2010-06-05T13:04:16","date_gmt":"2010-06-05T13:04:16","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/are-you-leveraging-email-to-build-trust-and-rapport\/"},"modified":"2014-12-25T19:33:54","modified_gmt":"2014-12-25T19:33:54","slug":"are-you-leveraging-email-to-build-trust-and-rapport","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/are-you-leveraging-email-to-build-trust-and-rapport\/","title":{"rendered":"Are You Leveraging Email to Build Trust and Rapport?"},"content":{"rendered":"

\"EmailOne of the best tools you can use to develop customer relationships is email. It offers the possibility to create an ongoing relationship by communicating information and providing value. Are you leveraging email to grow your business?<\/p>\n

Do you consistently send email messages to your list? Do you mail to everyone at once, or do you make use of sub-lists to send a more targeted message?<\/p>\n

Email is an amazingly versatile tool to build trust and rapport. It allows you to share information through broadcast messages, email newsletters or advertisements. One of my favorite strategies is to use autoresponders to create an ecourse.<\/p>\n

Compared to other forms of promotion, it’s very inexpensive. You just have to pay for the cost of the email marketing tool. It’s also green, there’s nothing to print and mail. All things considered, email is a great tool.<\/p>\n

Unfortunately, open rates are down. There are more and more messages and fewer people opening them. But, it’s still worth the effort. And permission based marketing means that people want to hear from you. As long as you provide value, you will get a result.<\/p>\n

What opportunities do you have to create email campaigns? Have you taken the time to develop a strategy? If not, you might want to set a goal to make better use of email in your marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the best tools you can use to develop customer relationships is email. It offers the possibility to create an ongoing relationship by communicating information and providing value. Are you leveraging email to grow your business? Do you consistently send email messages to your list? Do you mail to everyone at once, or do … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[61,19],"tags":[122,63,64],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-entrepreneur","tag-autoresponders","tag-email-marketing-2","tag-trust-and-rapport","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-15","jetpack-related-posts":[{"id":69,"url":"https:\/\/socialmediaoutcomes.com\/go\/5-tips-to-develop-rapport-through-email\/","url_meta":{"origin":67,"position":0},"title":"5 Tips to Develop Rapport through Email","author":"Rick Cooper","date":"May 10, 2010","format":false,"excerpt":"One of the greatest assets you have as a business owner is your customer list or database. That includes all of your clients, prospects and members of your network. It\u2019s anyone you can communicate with to add value and promote your business.One of the ways to communicate with customers and\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":615,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-automate-your-marketing\/","url_meta":{"origin":67,"position":1},"title":"Tips to Automate your Marketing","author":"Rick Cooper","date":"April 22, 2013","format":false,"excerpt":"The fact is that many small business owners are so busy just trying to get by that they do not consistently pursue their marketing. That\u2019s a mistake. It takes time to build momentum. And when you build momentum, you don\u2019t want to lose it. But, how do you stay on\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/marketing-2\/"},"img":{"alt_text":"a series of gears 1","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/04\/a-series-of-gears-1-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":49,"url":"https:\/\/socialmediaoutcomes.com\/go\/using-email-to-build-trust-and-rapport\/","url_meta":{"origin":67,"position":2},"title":"Using Email to Build Trust and Rapport","author":"Rick Cooper","date":"May 20, 2011","format":false,"excerpt":"Email marketing is a powerful tool to build trust and rapport. I just recorded a great video to share a few valuable ideas you can implement immediately. Watch this Video Now! \u00a0 Rick Cooper Online Marketing and Social Media Trainer","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1188,"url":"https:\/\/socialmediaoutcomes.com\/go\/power-of-creating-a-sequential-video-marketing-campaign\/","url_meta":{"origin":67,"position":3},"title":"The Power of Creating a Sequential Video Marketing Campaign","author":"Rick Cooper","date":"December 18, 2014","format":false,"excerpt":"I want to share an advanced strategy with you. Every year, small business owners decide to start recording videos to post online. It's a great strategy. It will help to build trust and rapport. Videos can help to generate leads. One day, I was talking to one of my clients\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Sequential Video Marketing Campaign","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/sequential-video-marketing-campaign-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":235,"url":"https:\/\/socialmediaoutcomes.com\/go\/focus-on-adding-value\/","url_meta":{"origin":67,"position":4},"title":"Focus on Adding Value","author":"Rick Cooper","date":"June 16, 2012","format":false,"excerpt":"Many years ago, I learned a valuable principle that I follow to this day. It is simple and yet it's powerful. It is based on the fact that people do business with people they know, like and trust. So, how do you build trust and rapport? By implementing this simple\u2026","rel":"","context":"In "Online Marketing"","block_context":{"text":"Online Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/online-marketing-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/06\/focus-on-adding-value-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":716,"url":"https:\/\/socialmediaoutcomes.com\/go\/using-an-email-newsletter-to-develop-trust-and-rapport\/","url_meta":{"origin":67,"position":5},"title":"Using an Email Newsletter to Develop Trust and Rapport","author":"Rick Cooper","date":"June 17, 2013","format":false,"excerpt":"Did you realize that most business owners struggle with communicating a clear, consistent message with customers and prospects? It's true! For one reason or another, they fail to follow up and reach prospective customers. As a result, they leave money on the table. Some assume that they are communicating too\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/communication\/"},"img":{"alt_text":"Email Newsletter","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/06\/Email-Newsletter-1-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":1,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":1240,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/67\/revisions\/1240"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}