![\"Radio](\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/10\/radio-interviews-214x300.jpg\")
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While print media coverage can have a long life, radio interviews can help you communicate a message and develop trust and rapport with a large audience. The media loves people that can communicate a clear message quickly and easily with a little personality.<\/p>\n
1. Select your message<\/strong><\/p>\n To get an interview on the radio, you need to be able to speak clearly and easily and engage your interviewer in a dialogue. Your host is the star of the show and they’re in charge. You’re the guest and your message is the entertainment. So, be entertaining and stick to your message. Keep your message simple.<\/p>\n 2. Script your interview content<\/strong><\/p>\n If you want to communicate effectively, you need to script your content. That doesn’t mean reading from a script during an interview. It does mean learning your content inside and out, backwards and forwards. <\/strong> You need to be proactive if you want to book an interview on the radio. You’re going to have to pick up the phone, call the media and pitch your story to them. Keep your conversations brief and to the point whenever you talk to the media. Find out if they’re on deadline and if so, keep it very brief or call back when they have more time.<\/p>\n
<\/p>\nPick up the Phone and Call the Media!<\/em><\/span><\/div>\n
3. Contact the media<\/strong><\/p>\n