{"id":615,"date":"2013-04-22T00:01:56","date_gmt":"2013-04-22T00:01:56","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=615"},"modified":"2015-11-11T16:41:10","modified_gmt":"2015-11-11T16:41:10","slug":"tips-to-automate-your-marketing","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-automate-your-marketing\/","title":{"rendered":"Tips to Automate your Marketing"},"content":{"rendered":"

\"a<\/a>The fact is that many small business owners are so busy just trying to get by that they do not consistently pursue their marketing.<\/p>\n

That\u2019s a mistake. It takes time to build momentum. And when you build momentum, you don\u2019t want to lose it. But, how do you stay on top of your marketing when there is so much to do?<\/p>\n

One simple solution is to automate some of your marketing efforts. You don\u2019t have to automate all of your marketing, but anything you can implement will save you time and create momentum.<\/p>\n

You can set up systems that will work for you even when you’re not working.<\/p>\n

Here are 3 quick ways to automate your marketing:<\/strong><\/p>\n

1) Email autoresponders<\/strong><\/p>\n

Email marketing is one of the simplest and most cost effective strategies to communicate with customers and prospects. You should send email messages to your list on a regular basis. If you are not, then develop a strategy to start sending messages consistently.<\/p>\n

A technique to automate your email marketing is to use autoresponders. This is a great way to leverage your time.
\nIn fact, you can create an autoresponder series. You can send out messages on a specific interval over a period of time. This is a great way to build trust and rapport and it\u2019s especially valuable in order to educate, communicate and share details about your business.<\/p>\n

2) Lead capture pages<\/strong><\/p>\n

Many business owners lack enough prospects to build their business. If you want more prospects, then you need to more generate leads.<\/p>\n

A great way to generate leads is to use a Lead Capture Page. This is a simple technique where you offer a free resource in exchange for someone\u2019s contact information. To learn more about how to create a Lead Capture Page, click here.<\/a><\/p>\n

3) Audio and video<\/strong><\/p>\n

What are you doing to leverage audio and video?
\nDo you realize how easy it is to just record content and post it on the internet? If you are not doing it today, it\u2019s probably because you just haven\u2019t realized how valuable this strategy is.<\/p>\n

It\u2019s time to break outside of your comfort zone and take action. Each of these strategies takes time to implement up front but then yield resultsin the long run.<\/p>\n

If you want to create more leverage throughonline marketing, then start asking yourself the following question…<\/p>\n

“What can I do this month to automate my marketing?”
\nBrainstorm, strategize and take action.<\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"

The fact is that many small business owners are so busy just trying to get by that they do not consistently pursue their marketing. That\u2019s a mistake. It takes time to build momentum. And when you build momentum, you don\u2019t want to lose it. But, how do you stay on top of your marketing when … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[42,21,62],"tags":[357,356,355],"class_list":["post-615","post","type-post","status-publish","format-standard","hentry","category-marketing-2","category-online-marketing-2","category-video","tag-audio-and-video","tag-email-autoresponders","tag-lead-capture-pages","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-9V","jetpack-related-posts":[{"id":1452,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-follow-up-on-new-leads\/","url_meta":{"origin":615,"position":0},"title":"Tips to Follow Up on New Leads","author":"Rick Cooper","date":"June 25, 2015","format":false,"excerpt":"There are two very important things you need to do in your business. Take care of customers. Follow up with prospects. It's that simple, you see. But, for whatever reason, business owners tend to get sidetracked. They tend to focus on everything else, except that which will most bring more\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"Follow Up on Leads","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/06\/follow-up-on-leads-279x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1536,"url":"https:\/\/socialmediaoutcomes.com\/go\/effective-strategies-to-follow-up-on-new-leads\/","url_meta":{"origin":615,"position":1},"title":"Effective Strategies to Follow Up on New Leads","author":"Rick Cooper","date":"August 19, 2015","format":false,"excerpt":"There are two very important things you need to do in your business: Take care of customers Follow up with prospects It's that simple, you see. But, for whatever reason, business owners tend to get sidetracked. They tend to focus on everything else, except that which will most bring more\u2026","rel":"","context":"In "Follow Up"","block_context":{"text":"Follow Up","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/follow-up\/"},"img":{"alt_text":"Follow Up New Leads","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/08\/follow-up-new-leads-300x285.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":67,"url":"https:\/\/socialmediaoutcomes.com\/go\/are-you-leveraging-email-to-build-trust-and-rapport\/","url_meta":{"origin":615,"position":2},"title":"Are You Leveraging Email to Build Trust and Rapport?","author":"Rick Cooper","date":"June 5, 2010","format":false,"excerpt":"One of the best tools you can use to develop customer relationships is email. It offers the possibility to create an ongoing relationship by communicating information and providing value. Are you leveraging email to grow your business? Do you consistently send email messages to your list? Do you mail to\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"Email Leveraging","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/06\/Email-Leveraging.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":141,"url":"https:\/\/socialmediaoutcomes.com\/go\/fortunetelesemi\/","url_meta":{"origin":615,"position":3},"title":"Fortune is in the Follow Up – Teleseminar","author":"Rick Cooper","date":"June 19, 2008","format":false,"excerpt":"Fortune is in the Follow UpFREE TeleseminarJune 19th4pm Pacific \/ 6pm Central \/ 7pm Eastern Business Growth and Wealth Management Speakers Series Hosted by: Brooke Ferguson, Growing Places Consulting Speaker: Rick Cooper, The Sales Results Expert Fortune is in the Follow Up. If you want to build your business, then\u2026","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Rc_contacts_2","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/06\/19\/rc_contacts_2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1188,"url":"https:\/\/socialmediaoutcomes.com\/go\/power-of-creating-a-sequential-video-marketing-campaign\/","url_meta":{"origin":615,"position":4},"title":"The Power of Creating a Sequential Video Marketing Campaign","author":"Rick Cooper","date":"December 18, 2014","format":false,"excerpt":"I want to share an advanced strategy with you. Every year, small business owners decide to start recording videos to post online. It's a great strategy. It will help to build trust and rapport. Videos can help to generate leads. One day, I was talking to one of my clients\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Sequential Video Marketing Campaign","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/sequential-video-marketing-campaign-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":69,"url":"https:\/\/socialmediaoutcomes.com\/go\/5-tips-to-develop-rapport-through-email\/","url_meta":{"origin":615,"position":5},"title":"5 Tips to Develop Rapport through Email","author":"Rick Cooper","date":"May 10, 2010","format":false,"excerpt":"One of the greatest assets you have as a business owner is your customer list or database. That includes all of your clients, prospects and members of your network. It\u2019s anyone you can communicate with to add value and promote your business.One of the ways to communicate with customers and\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=615"}],"version-history":[{"count":15,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/615\/revisions"}],"predecessor-version":[{"id":1617,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/615\/revisions\/1617"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}