{"id":603,"date":"2013-04-29T00:01:47","date_gmt":"2013-04-29T00:01:47","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=603"},"modified":"2013-04-29T00:03:50","modified_gmt":"2013-04-29T00:03:50","slug":"why-you-need-to-create-an-information-product","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/why-you-need-to-create-an-information-product\/","title":{"rendered":"Why You Need to Create an Information Product"},"content":{"rendered":"

\"audio<\/a>In today’s environment, online marketing is a critical component to achieve small business success.<\/p>\n

You need to generate leads and earn sales online.<\/p>\n

You need a free offer available on a Lead Capture Page.<\/p>\n

You need sales pages to give people an opportunity to buy your products and services.<\/p>\n

And you need to a method to get people to your sales page.<\/p>\n

And you need one more thing…<\/p>\n

An Information Product!<\/p>\n

Let’s say you created an audio program and you shared high value content with listeners.<\/p>\n

You could sell that Information Product on a sales page. Anyone who purchased the product would learn great ideas and information.<\/p>\n

An Information Product can create a new source of revenue. Plus, it will position you as an expert and attract clients. You can also repurpose the content from your Information Product and use it to post content on your blog, write articles or create a free offer.<\/p>\n

In addition, it provides a great way to build trust and rapport.<\/p>\n

If you created an Information Product, what would you create? An audio program? A workbook? A DVD?<\/p>\n

What topic would you write about?<\/p>\n

Many of my clients have a message they want to share with the world.<\/p>\n

What’s your message?<\/p>\n

It\u2019s time to monetize your content. It\u2019s time to create an Information Product that will attract clients.<\/p>\n

Do you have an idea for an Information Product?<\/p>\n

Email me at rick(at)socialmediaoutcomes.com and share your idea.<\/p>\n

I will send you an audio program with tips on how to create an information product.<\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"

In today’s environment, online marketing is a critical component to achieve small business success. You need to generate leads and earn sales online. You need a free offer available on a Lead Capture Page. You need sales pages to give people an opportunity to buy your products and services. And you need to a method … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[339,20,42,54,1],"tags":[351,350,102],"class_list":["post-603","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-lead-generation","category-marketing-2","category-sales-2","category-uncategorized","tag-audio-program","tag-information-product","tag-sales-page","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-9J","jetpack-related-posts":[{"id":2197,"url":"https:\/\/socialmediaoutcomes.com\/go\/speaker-marketing-tips-developing-a-bundle\/","url_meta":{"origin":603,"position":0},"title":"Speaker Marketing Tips: Developing a Bundle","author":"Rick Cooper","date":"April 19, 2017","format":false,"excerpt":"So, you are a public speaker. What do you have to offer potential clients? As a speaker, you have an amazing array of options. All you have to do is utilize your creativity. Are you a creative person? Simply tap into your creativity and create something you can monetize. Let\u2026","rel":"","context":"In "Information Products"","block_context":{"text":"Information Products","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/information-products\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":51,"url":"https:\/\/socialmediaoutcomes.com\/go\/the-power-of-simplicity\/","url_meta":{"origin":603,"position":1},"title":"The Power of Simplicity","author":"Rick Cooper","date":"May 7, 2011","format":false,"excerpt":"Think about your marketing. What are you doing that\u2019s repeatable and duplicatable? There is a power in simplicity. Too often we try to make things too complex. This is bad. You will be much more likely to repeat something that is simple. When I coach clients, I\u2019m often surprised at\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"The Power Of Simplicity","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/05\/the-power-of-simplicity-300x276.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":402,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-generate-more-sales-online\/","url_meta":{"origin":603,"position":2},"title":"Tips to Generate More Sales Online","author":"Rick Cooper","date":"October 21, 2012","format":false,"excerpt":"Are you making money online? Or, do you struggle with trying to generate sales on the internet? Sometimes online marketing can seem like a bit of a mystery. It's easy to slap something together quickly and post it online. But, do you think it's really going to generate the same\u2026","rel":"","context":"In "Online Marketing"","block_context":{"text":"Online Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/online-marketing-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/10\/make-money-online.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/10\/make-money-online.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/10\/make-money-online.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/10\/make-money-online.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":72,"url":"https:\/\/socialmediaoutcomes.com\/go\/use-audio-to-attract-clients\/","url_meta":{"origin":603,"position":3},"title":"Use Audio to Attract Clients","author":"Rick Cooper","date":"April 19, 2010","format":false,"excerpt":"One of the easiest and most fun Attraction Marketing strategies is the use of audio. You can quickly and easily create an audio recording. You can share tips and strategies that provide value and create an audience that wants to learn more. All you need is a microphone, a computer\u2026","rel":"","context":"In "Attraction Marketing"","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"Use Audio to Attract Client","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/04\/Use-Audio-to-Attract-Client.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":865,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-create-a-banner-ad-to-sell-a-product-online\/","url_meta":{"origin":603,"position":4},"title":"Tips to Create a Banner Ad to Sell a Product Online","author":"Rick Cooper","date":"November 1, 2013","format":false,"excerpt":"There are many strategies that will help you generate leads and earn sales online. An often overlooked technique can help to steer traffic in your direction. You can create a banner ad and link out to a lead capture page or sales page. A banner ad gets attention because it\u2026","rel":"","context":"In "Expert Marketing"","block_context":{"text":"Expert Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/expert-marketing\/"},"img":{"alt_text":"banner ad icon","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/11\/banner_ad_icon-150x150.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1881,"url":"https:\/\/socialmediaoutcomes.com\/go\/creating-information-products-to-monetize-your-expertise\/","url_meta":{"origin":603,"position":5},"title":"Creating Information Products to Monetize your Expertise","author":"Rick Cooper","date":"June 1, 2016","format":false,"excerpt":"If you want to position yourself as an expert, consider creating an Information Product. It's a great way to add value and monetize your expertise. I had a great discussion with Anna Scheller, Host of the Black Belt Selling Radio Show. 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