{"id":60,"date":"2010-11-08T04:23:00","date_gmt":"2010-11-08T04:23:00","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/grab-attention-with-a-compelling-headline\/"},"modified":"2014-12-20T18:31:48","modified_gmt":"2014-12-20T18:31:48","slug":"grab-attention-with-a-compelling-headline","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/grab-attention-with-a-compelling-headline\/","title":{"rendered":"Grab Attention with a Compelling Headline"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1222\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/11\/Headline-writing-tips.jpg\" alt=\"Headline writing tips\" width=\"235\" height=\"244\" \/>Copywriting is an art as much as it is a science. It takes commitment and creativity to craft copy that will engage your reader. You need to know who you&#8217;re speaking to and what their needs are.<\/p>\n<p>One of the most important elements of any copy is the headline. And whether you are writing a direct mail sales letter or a sales page for a website, you need a great headline to grab the attention of your prospect.<\/p>\n<p>Since the headline is usually the first thing a visitor will read, make sure it compels the visitor to want to read more about your product or service.<\/p>\n<p>A great headline should instantly engage your prospect and get them excited. A poor headline will distract them and make them leave your site.<\/p>\n<p><strong>4 tips to write an effective headline:<\/strong><\/p>\n<ul>\n<li>Make sure the headline addresses the problem of your web site visitor.<\/li>\n<\/ul>\n<ul>\n<li>Capitalize the first letter of every word in your headline to attract more sales.<\/li>\n<\/ul>\n<ul>\n<li>Highlight important words to attract more attention to them.<\/li>\n<\/ul>\n<ul>\n<li>Always use a large bold font. Make sure the headline text is larger than any other text on your sales page.<\/li>\n<\/ul>\n<div style=\"text-align: center;\">Test and Tweak Your Headlines<\/div>\n<p>It\u2019s amazing how much one single change to a headline can increase your online sales. Always test and tweak your headlines until you are satisfied with the results. Ask for feedback from clients, prospects, mentors and coaches.<\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nMarketing Coach<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Copywriting is an art as much as it is a science. It takes commitment and creativity to craft copy that will engage your reader. You need to know who you&#8217;re speaking to and what their needs are. One of the most important elements of any copy is the headline. And whether you are writing a &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/grab-attention-with-a-compelling-headline\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5,6,23,21],"tags":[101,103,100,8,104,102],"class_list":["post-60","post","type-post","status-publish","format-standard","hentry","category-attraction-marketing","category-blogs","category-communication","category-online-marketing-2","tag-copywriting","tag-direct-mail","tag-headline","tag-online-marketing","tag-online-sales","tag-sales-page","item-wrap"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-Y","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":3,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":1224,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/60\/revisions\/1224"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}