{"id":60,"date":"2010-11-08T04:23:00","date_gmt":"2010-11-08T04:23:00","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/grab-attention-with-a-compelling-headline\/"},"modified":"2014-12-20T18:31:48","modified_gmt":"2014-12-20T18:31:48","slug":"grab-attention-with-a-compelling-headline","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/grab-attention-with-a-compelling-headline\/","title":{"rendered":"Grab Attention with a Compelling Headline"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1222\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2010\/11\/Headline-writing-tips.jpg\" alt=\"Headline writing tips\" width=\"235\" height=\"244\" \/>Copywriting is an art as much as it is a science. It takes commitment and creativity to craft copy that will engage your reader. You need to know who you&#8217;re speaking to and what their needs are.<\/p>\n<p>One of the most important elements of any copy is the headline. And whether you are writing a direct mail sales letter or a sales page for a website, you need a great headline to grab the attention of your prospect.<\/p>\n<p>Since the headline is usually the first thing a visitor will read, make sure it compels the visitor to want to read more about your product or service.<\/p>\n<p>A great headline should instantly engage your prospect and get them excited. A poor headline will distract them and make them leave your site.<\/p>\n<p><strong>4 tips to write an effective headline:<\/strong><\/p>\n<ul>\n<li>Make sure the headline addresses the problem of your web site visitor.<\/li>\n<\/ul>\n<ul>\n<li>Capitalize the first letter of every word in your headline to attract more sales.<\/li>\n<\/ul>\n<ul>\n<li>Highlight important words to attract more attention to them.<\/li>\n<\/ul>\n<ul>\n<li>Always use a large bold font. Make sure the headline text is larger than any other text on your sales page.<\/li>\n<\/ul>\n<div style=\"text-align: center;\">Test and Tweak Your Headlines<\/div>\n<p>It\u2019s amazing how much one single change to a headline can increase your online sales. Always test and tweak your headlines until you are satisfied with the results. Ask for feedback from clients, prospects, mentors and coaches.<\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nMarketing Coach<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Copywriting is an art as much as it is a science. It takes commitment and creativity to craft copy that will engage your reader. You need to know who you&#8217;re speaking to and what their needs are. One of the most important elements of any copy is the headline. And whether you are writing a &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/grab-attention-with-a-compelling-headline\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,6,23,21],"tags":[101,103,100,8,104,102],"class_list":["post-60","post","type-post","status-publish","format-standard","hentry","category-attraction-marketing","category-blogs","category-communication","category-online-marketing-2","tag-copywriting","tag-direct-mail","tag-headline","tag-online-marketing","tag-online-sales","tag-sales-page","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-Y","jetpack-related-posts":[{"id":2180,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-leverage-marketing-swipe-files\/","url_meta":{"origin":60,"position":0},"title":"Tips to Leverage Marketing Swipe Files","author":"Rick Cooper","date":"April 5, 2017","format":false,"excerpt":"When it comes to creating marketing copy, you don't have to start from scratch. You can find inspiration from your own past marketing efforts. And you can borrow ideas from others. The most common method is by creating a swipe file. Let me give you a simple example. Have you\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/tips-to-leverage-marketing-swipe-files.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/tips-to-leverage-marketing-swipe-files.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/tips-to-leverage-marketing-swipe-files.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":810,"url":"https:\/\/socialmediaoutcomes.com\/go\/optimize-your-online-marketing-processes\/","url_meta":{"origin":60,"position":1},"title":"Optimize your Online Marketing Processes","author":"Rick Cooper","date":"September 3, 2013","format":false,"excerpt":"One of the most valuable principles I have learned over the years to improve my business operations is the concept of optimization. Some business owners struggle as they run their companies because they get stuck. An obstacle arises and they get bottlenecked. The bottleneck causes them to grind to a\u2026","rel":"","context":"In &quot;Online Marketing&quot;","block_context":{"text":"Online Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/online-marketing-2\/"},"img":{"alt_text":"Gears Turning","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/09\/Gears-Turning-300x185.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2580,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-write-a-subject-line-that-grabs-attention\/","url_meta":{"origin":60,"position":2},"title":"How To Write a Subject Line that Grabs Attention","author":"Rick Cooper","date":"December 8, 2022","format":false,"excerpt":"A subject line is potentially the most important element of an email message. Why? Because the subject line is what a subscriber sees in their inbox. It determines whether they will open the message or send it to trash. Don't worry though. I have a few suggestions to help you\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/12\/how-to-write-a-subject-line-that-grabs-attention.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/12\/how-to-write-a-subject-line-that-grabs-attention.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/12\/how-to-write-a-subject-line-that-grabs-attention.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":177,"url":"https:\/\/socialmediaoutcomes.com\/go\/a-virtual-assistant-can-help-attract-clients\/","url_meta":{"origin":60,"position":3},"title":"A Virtual Assistant Can Help You Attract Clients","author":"Rick Cooper","date":"February 5, 2008","format":false,"excerpt":"Do you want more clients? If so, then a Virtual Assistant may be exactly what you need. Virtual Assistants are virtual workers. They usually work from home and support multiple clients. It's a cost-effective alternative to having an employee. And since many service professionals run their business from home, you\u2026","rel":"","context":"In &quot;Attraction Marketing&quot;","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"Virtual Assistant","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/02\/virtual-assistant-200x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1843,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-optimize-your-linkedin-profile\/","url_meta":{"origin":60,"position":4},"title":"Tips to Optimize your LinkedIn Profile","author":"Rick Cooper","date":"April 27, 2016","format":false,"excerpt":"Are you using LinkedIn much? It's one of the best social media networks for reaching business owners. One of the reasons people aren't more active on LinkedIn is because they are confused about how to find and interact with people. Use LinkedIn Groups to Attract People to your Profile It's\u2026","rel":"","context":"In &quot;Relationship Marketing&quot;","block_context":{"text":"Relationship Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/relationship-marketing\/"},"img":{"alt_text":"Optimize Linkedin Profile","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/optimize-linkedin-profile-300x74.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":148,"url":"https:\/\/socialmediaoutcomes.com\/go\/phrases-attract\/","url_meta":{"origin":60,"position":5},"title":"Phrases Attract Clients","author":"Rick Cooper","date":"June 6, 2008","format":false,"excerpt":"Words are important in sales and marketing. They grab your attention. They inspire and motivate you. They cause you to take action. If you want to increase your sales, then you need to craft some effective phrases. Lori Richardson, Founder of Score More Sales, says that, \"It is always good\u2026","rel":"","context":"In &quot;Clients&quot;","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"Lori Richardson","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2008\/06\/Lori-Richardson.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":3,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":1224,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/60\/revisions\/1224"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}