{"id":56,"date":"2011-03-28T05:55:00","date_gmt":"2011-03-28T05:55:00","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/capitalize-on-your-knowledge\/"},"modified":"2014-12-18T18:16:00","modified_gmt":"2014-12-18T18:16:00","slug":"capitalize-on-your-knowledge","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/capitalize-on-your-knowledge\/","title":{"rendered":"Capitalize on your Knowledge"},"content":{"rendered":"

\"CapitalizeWhat are you doing to leverage the knowledge you have to grow your business? You have a unique skill set and information that other people want to know. Are you really using that information strategically?<\/p>\n

There are many ways that you can use the information in your head to communicate and educate clients and prospects.<\/p>\n

Here are 3 methods to share information that will provide value.<\/p>\n

1. Post to a Blog<\/strong><\/p>\n

One of the best tools to create a name for yourself and begin to build an audience is through a blog. Many people like to read information on blogs, and they’re a great tool to generate organic traffic on the internet.<\/p>\n

The technology can be overwhelming at first. There\u2019s a lot to learn. The good news is that you can find people to help you. Just set a goal to start a blog and start taking action.<\/p>\n

2. Write an article<\/strong><\/p>\n

Articles are extremely versatile. You can post them on sites like EzineArticles.com. You can also include articles in your own email newsletter, or even print an article to hand out.<\/p>\n

Keep your articles to about 400 to 600 words. Make them simple and easy to read. People have limited time, so get to the point. Pick a topic that people will be interested in.<\/p>\n

3. Write a Special Report<\/strong><\/p>\n

At some point, you will realize that you need a resource to offer as a lead generation tool. One of the best resources you can create that will have value is a special report. Typically about 8-15 pages, it’s a short document that focuses on solving a problem or communicating information that your ideal clients want to learn.<\/p>\n

Repurpose your Content<\/strong><\/span><\/em><\/span><\/p>\n

An interesting point to consider is that you can take the content from a special report and break it into 5-7 articles. You can repurpose content to leverage it in numerous ways.<\/p>\n

Writing is a learned skill. You can improve your ability to write. It takes practice.<\/p>\n

Commit to write something every week. Produce something and share it with others. This will build your self-confidence and encourage you to write more in the future.<\/p>\n

Rick Cooper<\/strong>
\nMarketng Coach<\/p>\n","protected":false},"excerpt":{"rendered":"

What are you doing to leverage the knowledge you have to grow your business? You have a unique skill set and information that other people want to know. Are you really using that information strategically? There are many ways that you can use the information in your head to communicate and educate clients and prospects. … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,5,6,23,19,21],"tags":[7,72,91,65,12,92],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-article-marketing","category-attraction-marketing","category-blogs","category-communication","category-entrepreneur","category-online-marketing-2","tag-article-marketing-2","tag-blogging","tag-blogs-2","tag-lead-generation-2","tag-rick-cooper","tag-special-report","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-U","jetpack-related-posts":[{"id":33,"url":"https:\/\/socialmediaoutcomes.com\/go\/article-marketing-tips-to-attract-your-ideal-clients\/","url_meta":{"origin":56,"position":0},"title":"Article Marketing Tips to Attract your Ideal Clients","author":"Rick Cooper","date":"March 22, 2012","format":false,"excerpt":"People often ask me what is a good strategy to position them as an expert online. There are many strategies that will do this. One of the fastest and easiest is to simply write an article. An article is about 400 to 600 words. You should focus on one topic\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"Article Marketing Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/03\/article-marketing-tips-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":82,"url":"https:\/\/socialmediaoutcomes.com\/go\/attraction-marketing-secrets-how-to-use-your-blog-to-attract-clients\/","url_meta":{"origin":56,"position":1},"title":"Attraction Marketing Secrets: How to Use your Blog to Attract Clients","author":"Rick Cooper","date":"November 24, 2009","format":false,"excerpt":"Posting to a blog is a great way to attract clients. The internet is an amazing source of information and you can provide value by writing a blog and sharing your expertise. People often turn to blogs because they contain specialized information. You can build an audience and attract clients\u2026","rel":"","context":"In "Attraction Marketing"","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/11\/wordpress-logo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":51,"url":"https:\/\/socialmediaoutcomes.com\/go\/the-power-of-simplicity\/","url_meta":{"origin":56,"position":2},"title":"The Power of Simplicity","author":"Rick Cooper","date":"May 7, 2011","format":false,"excerpt":"Think about your marketing. What are you doing that\u2019s repeatable and duplicatable? There is a power in simplicity. Too often we try to make things too complex. This is bad. You will be much more likely to repeat something that is simple. When I coach clients, I\u2019m often surprised at\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"The Power Of Simplicity","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/05\/the-power-of-simplicity-300x276.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2388,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-craft-a-blog-messaging-strategy\/","url_meta":{"origin":56,"position":3},"title":"Tips to Craft a Blog Messaging Strategy","author":"Rick Cooper","date":"December 4, 2019","format":false,"excerpt":"Blogging is an extremely useful Content Marketing strategy which will enable you to attract new coaching clients.\u00a0And for speakers, blogging provides a great platform to add value, position you as an expert on your speaking topics, promote your live events and drive new speaking engagements. Are you just starting to\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2019\/12\/tips-to-craft-a-blog-messaging-strategy.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2019\/12\/tips-to-craft-a-blog-messaging-strategy.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2019\/12\/tips-to-craft-a-blog-messaging-strategy.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2479,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-for-coaches-and-speakers-writing-a-blog-series\/","url_meta":{"origin":56,"position":4},"title":"Tips for Coaches and Speakers Writing a Blog Series","author":"Rick Cooper","date":"February 8, 2021","format":false,"excerpt":"\u00a0 Writing one blog post in itself is a daunting task for anyone, including coaches and speakers. Figuring out what to write about, writing it all down, and getting people to read it can be difficult. 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