{"id":554,"date":"2013-03-12T03:43:06","date_gmt":"2013-03-12T03:43:06","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=554"},"modified":"2013-03-12T04:32:21","modified_gmt":"2013-03-12T04:32:21","slug":"build-brand-awareness-through-social-media","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/build-brand-awareness-through-social-media\/","title":{"rendered":"Build Brand Awareness through Social Media"},"content":{"rendered":"<p>You&#8217;re investing a lot of time on social media, but are you creating leverage through social sharing?<\/p>\n<p>Post, monitor and engage. These are the techniques that help to drive interaction, add friends and get results.<\/p>\n<p>You also have an opportunity to create awareness for your business.<\/p>\n<h1>Create Branded Images<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-556\" alt=\"Post Consistently on Social Media\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/03\/post-consistently-on-social-media.jpg\" width=\"318\" height=\"237\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/03\/post-consistently-on-social-media.jpg 398w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/03\/post-consistently-on-social-media-300x223.jpg 300w\" sizes=\"auto, (max-width: 318px) 100vw, 318px\" \/>You can create images to post on Facebook, Twitter or Pinterest to create more visibility.<\/p>\n<p>One technique I am using is to create a series of images that include some of my branding elements.<\/p>\n<p>The images include my photo and logo. They will also use the same colors as appear in my other marketing collateral.<\/p>\n<p>The images feature a value added quote from me. The purpose is to create something that people will like and comment on.<\/p>\n<p>Some people may also share the images as well, creating a viral marketing effect which will allow other people to see the image.<\/p>\n<p>You can do the same thing.<\/p>\n<h1>Create Quote Graphics<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-559\" alt=\"Goals and Accomplishment\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/03\/goals-and-accomplishment-jim-rohn-300x215.jpg\" width=\"300\" height=\"215\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/03\/goals-and-accomplishment-jim-rohn-300x215.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/03\/goals-and-accomplishment-jim-rohn.jpg 638w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>You can also create quote graphics that do not include your logo. Pick a royalty-free image, put a text box over the image with a quote and then add your website address.<\/p>\n<p>You can post the images multiple times. People have a short term memory. Not only that, whenever you post an image, only a portion of your friends and followers will actually see it.<\/p>\n<p>This is just one idea. You can probably come up with additional ideas. It just takes a little creativity.<\/p>\n<p>Look for ways to add value through social media. Make it fun!<\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re investing a lot of time on social media, but are you creating leverage through social sharing? Post, monitor and engage. These are the techniques that help to drive interaction, add friends and get results. You also have an opportunity to create awareness for your business. Create Branded Images You can create images to post &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/build-brand-awareness-through-social-media\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[42,13,14],"tags":[195,9,346,10,347],"class_list":["post-554","post","type-post","status-publish","format-standard","hentry","category-marketing-2","category-social-marketing","category-social-media","tag-branding","tag-facebook","tag-pinterest","tag-twitter","tag-viral-marketing","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-8W","jetpack-related-posts":[{"id":1367,"url":"https:\/\/socialmediaoutcomes.com\/go\/viral-marketing-strategies-for-social-media\/","url_meta":{"origin":554,"position":0},"title":"Viral Marketing Strategies for Social Media","author":"Rick Cooper","date":"March 17, 2015","format":false,"excerpt":"Traditional advertising such as radio, TV and newpaper ads are expensive. And their results are limited. Social media is inexpensive and has great potential. One advantage of social media is that it can create viral marketing. Viral marketing is getting other people to share your message. Think of a viral\u2026","rel":"","context":"In &quot;Attraction Marketing&quot;","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"Viral Marketing","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/03\/viral-marketing-300x290.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1988,"url":"https:\/\/socialmediaoutcomes.com\/go\/use-graphics-on-social-media-to-create-engagement-and-attract-clients\/","url_meta":{"origin":554,"position":1},"title":"Use Graphics on Social Media to Create Engagement and Attract Clients","author":"Rick Cooper","date":"September 29, 2016","format":false,"excerpt":"Live-streaming video is all the rage right now. And the fact of the matter is that many people will not take the time to watch a 15 minute Facebook Live broadcast. Images Grab Attention They will, however, take 15 seconds to look at a graphic posted on social media. And\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/social-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/use-graphics-on-social-media-to-create-engagement-and-attract-clients.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/use-graphics-on-social-media-to-create-engagement-and-attract-clients.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/use-graphics-on-social-media-to-create-engagement-and-attract-clients.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":432,"url":"https:\/\/socialmediaoutcomes.com\/go\/10-tips-to-leverage-social-media\/","url_meta":{"origin":554,"position":2},"title":"10 Tips to Leverage Social Media","author":"Rick Cooper","date":"January 1, 2013","format":false,"excerpt":"I want to share a Top 10 List with you. This list is focused on giving you some strategies to implement on social media right now. Read the list below and then watch the video! (SCROLL DOWN FOR THE VIDEO) I would suggest you pick one strategy below and implement\u2026","rel":"","context":"In &quot;Social Marketing&quot;","block_context":{"text":"Social Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/social-marketing\/"},"img":{"alt_text":"How to leverage social media","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/01\/leverage-social-media-300x231.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1924,"url":"https:\/\/socialmediaoutcomes.com\/go\/making-social-media-graphics\/","url_meta":{"origin":554,"position":3},"title":"Making Social Media Graphics","author":"Rick Cooper","date":"August 24, 2016","format":false,"excerpt":"I love tapping into my creativity. Sometimes I challenge myself in order to keep me on my toes. For example, just recently, I emailed clients in my Social Media and Online Networking Mastery Program and offered to create a social media graphic for them at no charge. I normally charge\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/08\/making-social-media-graphics.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/08\/making-social-media-graphics.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/08\/making-social-media-graphics.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2054,"url":"https:\/\/socialmediaoutcomes.com\/go\/4-tips-for-posting-linkedin-updates\/","url_meta":{"origin":554,"position":4},"title":"4 Tips for Posting LinkedIn Updates","author":"Rick Cooper","date":"November 2, 2016","format":false,"excerpt":"Did you realize that LinkedIn has a newsfeed just like Facebook? You can post updates and people can like, comment and share. Surprisingly, very few people actually make use of this valuable feature. Not only that, some of your activity on LinkedIn will also appear in the newsfeed. So, what\u2026","rel":"","context":"In &quot;LinkedIn Marketing&quot;","block_context":{"text":"LinkedIn Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/linkedin-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/11\/4-tips-for-posting-linkedIn-updates.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/11\/4-tips-for-posting-linkedIn-updates.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/11\/4-tips-for-posting-linkedIn-updates.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1820,"url":"https:\/\/socialmediaoutcomes.com\/go\/your-social-media-game-plan\/","url_meta":{"origin":554,"position":5},"title":"Your Social Media Game Plan","author":"Rick Cooper","date":"April 11, 2016","format":false,"excerpt":"Planning is thought before action. In order to leverage social media effectively, you need a game plan. What is a game plan? It is a written document which will guide your efforts on social media. Here's what you should include in your game plan: 1. Your message 2. How many\u2026","rel":"","context":"In &quot;Social Marketing&quot;","block_context":{"text":"Social Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/social-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=554"}],"version-history":[{"count":11,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/554\/revisions"}],"predecessor-version":[{"id":568,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/554\/revisions\/568"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}