{"id":53,"date":"2011-05-04T07:18:12","date_gmt":"2011-05-04T07:18:12","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/launch-a-marketing-campaign\/"},"modified":"2014-12-16T07:24:33","modified_gmt":"2014-12-16T07:24:33","slug":"launch-a-marketing-campaign","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/launch-a-marketing-campaign\/","title":{"rendered":"Launch a Marketing Campaign"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1174\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/05\/Marketing_Campaign_Launch-300x300.jpg\" alt=\"Marketing_Campaign_Launch\" width=\"300\" height=\"300\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/05\/Marketing_Campaign_Launch-300x300.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/05\/Marketing_Campaign_Launch-150x150.jpg 150w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/05\/Marketing_Campaign_Launch.jpg 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>I love marketing. And one of my favorite aspects of marketing is the ability to create a campaign. What is a marketing campaign? In essence, it\u2019s a project with a goal. There is a start and an end. You track your results and compare them to your goals.<\/p>\n<p>Here are a few examples of marketing campaigns:<\/p>\n<p>-Run a series of ads to promote an event.<\/p>\n<p>-Host a series of teleseminars to promote a new program.<\/p>\n<p>-Create an autoresponder series to upsell from a free opt in to a low cost product.<\/p>\n<p>Marketing campaigns are often tied to a product launch. It helps to have a defined marketing plan to ensure the success of your launch.<\/p>\n<p>What is one marketing campaign you can run in the next 90 days? What product or program are you launching in the next year that would benefit from a marketing campaign?<\/p>\n<p>Take the time now to commit to create a marketing campaign.<\/p>\n<p>If you want some accountability to make it happen, send me an email at info@rickscooper.com.<\/p>\n<p><span style=\"color: #0000bf;\"><strong>Rick Cooper<\/strong><\/span><br \/>\n<span style=\"color: #0000bf;\"><strong>Marketing Coach<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love marketing. And one of my favorite aspects of marketing is the ability to create a campaign. What is a marketing campaign? In essence, it\u2019s a project with a goal. There is a start and an end. You track your results and compare them to your goals. Here are a few examples of marketing &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/launch-a-marketing-campaign\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[42,21],"tags":[81,79,78,80,46],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-marketing-2","category-online-marketing-2","tag-accountability","tag-launch","tag-marketing-campaign","tag-product-launch","tag-teleseminars-2","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-R","jetpack-related-posts":[{"id":2122,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-plan-an-online-marketing-strategy\/","url_meta":{"origin":53,"position":0},"title":"Tips to Plan an Online Marketing Strategy","author":"Rick Cooper","date":"January 30, 2017","format":false,"excerpt":"One of the mistakes small business owners often make is to hesitate before taking action on online marketing strategies. Why do they hesitate? Why Small Business Hesitate to Take Action They want to develop a comprehensive online marketing strategy that will work for now and years to come. Yes, there\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/tips-to-plan-an-online-marketing-strategy.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/tips-to-plan-an-online-marketing-strategy.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/tips-to-plan-an-online-marketing-strategy.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2189,"url":"https:\/\/socialmediaoutcomes.com\/go\/strategies-to-create-buzz-online-teasers\/","url_meta":{"origin":53,"position":1},"title":"Strategies to Create Buzz Online: Teasers","author":"Rick Cooper","date":"April 12, 2017","format":false,"excerpt":"How do you get people talking online about your product, service or program? As a small business owner, you need to leverage every resource you have available to create buzz online. First, consider that you should not try to create buzz too often. You can wear out your audience with\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/marketing-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/strategies-to-create-buzz-online-teasers.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/strategies-to-create-buzz-online-teasers.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/strategies-to-create-buzz-online-teasers.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1025,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-an-information-product-to-build-your-client-base\/","url_meta":{"origin":53,"position":2},"title":"How to Use an Information Product to Build Your Client Base","author":"Rick Cooper","date":"November 12, 2014","format":false,"excerpt":"It's a fact that for business owners that offer a service, they are limited to how much work they can actually do in a day. Of course, you can hire staff to complete the work for you. Any company interested in growing should hire full time or part-time employees or\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"Audio Information Product","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/11\/audio-info-product-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":40,"url":"https:\/\/socialmediaoutcomes.com\/go\/sharing-content-to-demonstrate-your-expertise\/","url_meta":{"origin":53,"position":3},"title":"Sharing Content to Demonstrate your Expertise","author":"Rick Cooper","date":"June 29, 2011","format":false,"excerpt":"When you declare yourself an expert, the next step is to begin creating content. Experts are knowledgeable. They have information and want to share it with others. Some of the more advanced marketing strategies all depend on having content. Public speaking, teleseminars, webinars and information products all depend on having\u2026","rel":"","context":"In &quot;Expert Marketing&quot;","block_context":{"text":"Expert Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/expert-marketing\/"},"img":{"alt_text":"Sharing Content to Demonstrate","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/06\/Sharing-Content-to-Demonstrate.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1188,"url":"https:\/\/socialmediaoutcomes.com\/go\/power-of-creating-a-sequential-video-marketing-campaign\/","url_meta":{"origin":53,"position":4},"title":"The Power of Creating a Sequential Video Marketing Campaign","author":"Rick Cooper","date":"December 18, 2014","format":false,"excerpt":"I want to share an advanced strategy with you. Every year, small business owners decide to start recording videos to post online. It's a great strategy. It will help to build trust and rapport. Videos can help to generate leads. One day, I was talking to one of my clients\u2026","rel":"","context":"In &quot;Lead Generation&quot;","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Sequential Video Marketing Campaign","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/sequential-video-marketing-campaign-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2099,"url":"https:\/\/socialmediaoutcomes.com\/go\/3-questions-to-plan-an-information-product\/","url_meta":{"origin":53,"position":5},"title":"3 Questions to Plan an Information Product","author":"Rick Cooper","date":"January 6, 2017","format":false,"excerpt":"Planning is thought before action. Consider how things would be different if you created an Information Product. Are you interested in positioning yourself as an expert? Launching an Information Product has enormous benefits. Let's look at a few ideas that will help you get into action to create an Information\u2026","rel":"","context":"In &quot;Information Products&quot;","block_context":{"text":"Information Products","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/information-products\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":1,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":1175,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/53\/revisions\/1175"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}