{"id":48,"date":"2011-05-22T10:18:34","date_gmt":"2011-05-22T10:18:34","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/build-a-community-online\/"},"modified":"2016-04-18T16:52:46","modified_gmt":"2016-04-18T16:52:46","slug":"build-a-community-online","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/build-a-community-online\/","title":{"rendered":"Build a Community Online"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/05\/build-a-community-online-300x253.jpg\" alt=\"Build a Community Online\" width=\"300\" height=\"253\" class=\"alignright size-medium wp-image-1825\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/05\/build-a-community-online-300x253.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/05\/build-a-community-online.jpg 338w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Social  media allows you to create a community online. Position yourself as an  expert and you will attract people to you. People are drawn to experts.  They seek knowledge and enlightenment. They want answers. And they\u2019re  excited to be around people who are up to big things.<\/p>\n<p>There  are several ways to build a community online. The most popular method  these days is simply to use social media. There are so many websites  where you can connect with people. Just remember people didn\u2019t come  there just to connect with you. They have other friends and interests.  So, if they show interest in you, don\u2019t take it for granted. <\/p>\n<p>Another  great tool for building a community is a blog. Your blog can showcase  your talents. People can leave comments on your blog. Be sure to respond  back.<\/p>\n<p><strong>3 Tips to Build a Community Online:<\/strong><\/p>\n<p><strong>1) Provide Value<\/strong><\/p>\n<p>People  will join your community and stay in touch if they think you offer  something of value. So, don\u2019t disappoint them. Share information, tips  and resources. You have specialized knowledge that people want. <\/p>\n<p>And,  be sure that you provide value consistently over time. It\u2019s easy to get  on a creative run from time to time. It\u2019s tough to create and provide a  high level of quality content week after week. And yet, this is exactly  what you need to do.<\/p>\n<p><strong>2) Communicate<\/strong><\/p>\n<p>It  seems like a cliche, but to maintain an audience, you need to  communicate with them. When someone posts something on your Facebook  wall or clicks the Like button, be sure to pay attention and respond  back. If someone tweets you, tweet back.<\/p>\n<p>If  someone sends you an email message, reply back. If they call you, then  call back. It\u2019s important to respond in kind. There was a reason they  chose that medium to communicate with you. People want dialogue. And  they like to see that you\u2019re a real person.<\/p>\n<p><strong>3) Recognize and Acknowledge<\/strong><\/p>\n<p>People  want to feel important. Even though you\u2019re the expert, you need to take  time out to acknowledge others. People like people who like them. They  will be much more likely to come back and interact with you if you show  interest in them.<\/p>\n<p>Take a few minutes to think about your community. How many people are in your community? <\/p>\n<p>Why not set some goals for your community. Set a goal for the number of people you want to reach through your community.<\/p>\n<p><strong>Here are some questions to ask yourself:<\/strong><\/p>\n<p>-What are you doing to connect and develop relationships with people in your community?<\/p>\n<p>-What events can you hold to attract members to your community?<\/p>\n<p>-What can you offer people to encourage them to remain in your community?<\/p>\n<p>Building  a community can be a valuable activity. It can help you grow your  business. And you can even monetize your community by launching a  membership website. What a novel idea.<\/p>\n<p><span style=\"color: #0000bf;\"><strong>Rick Cooper<\/strong><\/span><br \/><span style=\"color: #0000bf;\"><strong>Online Marketing and Social Media Trainer<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media allows you to create a community online. Position yourself as an expert and you will attract people to you. People are drawn to experts. They seek knowledge and enlightenment. They want answers. And they\u2019re excited to be around people who are up to big things. There are several ways to build a community &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/build-a-community-online\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,21,13,14,15],"tags":[9,60,52,12,16,10],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-attraction-marketing","category-online-marketing-2","category-social-marketing","category-social-media","category-social-networking","tag-facebook","tag-online-community","tag-online-marketing-expert","tag-rick-cooper","tag-social-media-2","tag-twitter","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-M","jetpack-related-posts":[{"id":39,"url":"https:\/\/socialmediaoutcomes.com\/go\/social-media-quote-gary-vaynerchuk\/","url_meta":{"origin":48,"position":0},"title":"Social Media Quote: Gary Vaynerchuk","author":"Rick Cooper","date":"July 31, 2011","format":false,"excerpt":"\"I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.\" ~Gary Vaynerchuk","rel":"","context":"In &quot;Quotes&quot;","block_context":{"text":"Quotes","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/quotes\/"},"img":{"alt_text":"expert-quote","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/07\/expert-quote.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2145,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-prepare-for-calls-using-social-media-sites\/","url_meta":{"origin":48,"position":1},"title":"How to Prepare for Calls Using Social Media Sites","author":"Rick Cooper","date":"March 21, 2017","format":false,"excerpt":"Social Media is a great tool for building relationships. And not only is it useful for building relationships online, you can also use it to build relationships by phone. You can learn a lot about people just by visiting their social media profiles. You can learn where they live, what\u2026","rel":"","context":"In &quot;Facebook Marketing&quot;","block_context":{"text":"Facebook Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/facebook-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/03\/how-to-prepare-for-calls-using-social-media-sites.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/03\/how-to-prepare-for-calls-using-social-media-sites.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/03\/how-to-prepare-for-calls-using-social-media-sites.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":102,"url":"https:\/\/socialmediaoutcomes.com\/go\/social-media-marketing-program\/","url_meta":{"origin":48,"position":2},"title":"Develop a Social Media Marketing Program","author":"Rick Cooper","date":"March 24, 2009","format":false,"excerpt":"Are you wondering how to leverage social media in your marketing efforts? Do you currently just wander from site to site adding a little value here and a little value there? It's time to develop a Social Media Marketing Program. Lee Odden posted on Blog Business Consulting compares and contrasts\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/communication\/"},"img":{"alt_text":"Social Media Marketing Community","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/03\/Social-Media-Marketing-Community-278x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1474,"url":"https:\/\/socialmediaoutcomes.com\/go\/fit-pro-business-podcast\/","url_meta":{"origin":48,"position":3},"title":"Rick Cooper Interview on the Fit Pro Business Podcast","author":"Rick Cooper","date":"July 11, 2015","format":false,"excerpt":"I was featured recently on the Fit Pro Business Podcast hosted by Andy Salazar. Andy Salazar is a Fitness Expert, an Author and a Business Coach for Fitness Trainers. His goal is to provide daily useful sales, marketing, and fitness building tips that are working in the fitness industry and\u2026","rel":"","context":"In &quot;Interviews&quot;","block_context":{"text":"Interviews","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/interviews\/"},"img":{"alt_text":"Andy Salazar","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/07\/andy-salazar-199x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":432,"url":"https:\/\/socialmediaoutcomes.com\/go\/10-tips-to-leverage-social-media\/","url_meta":{"origin":48,"position":4},"title":"10 Tips to Leverage Social Media","author":"Rick Cooper","date":"January 1, 2013","format":false,"excerpt":"I want to share a Top 10 List with you. This list is focused on giving you some strategies to implement on social media right now. Read the list below and then watch the video! (SCROLL DOWN FOR THE VIDEO) I would suggest you pick one strategy below and implement\u2026","rel":"","context":"In &quot;Social Marketing&quot;","block_context":{"text":"Social Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/social-marketing\/"},"img":{"alt_text":"How to leverage social media","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/01\/leverage-social-media-300x231.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1956,"url":"https:\/\/socialmediaoutcomes.com\/go\/speaker-marketing-tips-to-book-interviews\/","url_meta":{"origin":48,"position":5},"title":"Speaker Marketing Tips to Book Interviews","author":"Rick Cooper","date":"September 20, 2016","format":false,"excerpt":"As a public speaker, you should take advantage of every opportunity to speak. Not just at live events, but also through the media as well. One simple, repeatable strategy is to book interviews. Here are 3 reasons Why Interviews Are So Effective: 1. Interviews position you as an expert By\u2026","rel":"","context":"In &quot;Interviews&quot;","block_context":{"text":"Interviews","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/interviews\/"},"img":{"alt_text":"speaker-marketing-tips-to-book-interviews","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":4,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":1827,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/48\/revisions\/1827"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}