{"id":393,"date":"2012-10-14T00:35:51","date_gmt":"2012-10-14T00:35:51","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=393"},"modified":"2012-10-21T15:53:39","modified_gmt":"2012-10-21T15:53:39","slug":"article-marketing-strategies-to-increase-your-visibility","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/article-marketing-strategies-to-increase-your-visibility\/","title":{"rendered":"Article Marketing Strategies to Increase Your Visibility"},"content":{"rendered":"

\"\"<\/a>Are you taking enough action to get visitors to your website?<\/p>\n

Improving your online marketing results starts with taking frequent action to create content and post it on the internet. Every time you post something on the internet, be sure to include a link back to your site. And don\u2019t just include a link to your home page, include links to other pages on your site.<\/p>\n

One of the easiest tools to drive traffic back to your website is to write an article. When you write an article, it positions you as an expert. Articles help to develop trust and rapport with people online. And you can include a link back to your website, blog or lead capture page.<\/p>\n

Here are 3 simple steps to start writing articles to increase your visibility:<\/strong><\/p>\n

1) Select a topic and title for your article<\/strong><\/p>\n

Make a list of potential topics and choose one. It doesn’t matter which you select. Just pick a topic and start writing. If you write one article a week for a year, you will have 52 articles. So just pick any article and get started.<\/p>\n

Think about your ideal customers. What problems do they struggle with? What solutions are they looking for? Write an article that will appeal to your ideal customers and select a title that will attract them.<\/p>\n

2) Create content and then repurpose it<\/strong><\/p>\n

Writing an article is just another form of creating content. There are many ways you can use content, from posting it online for Search Engine Optimization (SEO) to creating an Information Product to sell. Remember that you can repurpose content. In other words, you can take content in one form and turn it into something else.<\/p>\n

For example, you can turn a short blog post into a longer article by expanding on the subject. You can also split an article into two blog posts.<\/p>\n

Make a habit of creating content. Set goals and write every week.<\/p>\n

3) Publish your article online<\/strong><\/p>\n

Once you finish an article, publish it online. There are article directories where you can post articles. You can sign up for a free account at http:\/\/ezinearticles.com<\/a>. Submit your article to the site. It usually takes a few days to get approved. Post new content to the site. If you have published the article elsewhere, it may not be approved.<\/p>\n

At the end of the article, include a short bio and a link to your site. Keep it to 3-4 sentences. This is sometimes called a byline or resource box.<\/p>\n

Article marketing is a great strategy to increase your visibility online. It\u2019s an easy way to get started in creating content you can leverage online.<\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you taking enough action to get visitors to your website? Improving your online marketing results starts with taking frequent action to create content and post it on the internet. Every time you post something on the internet, be sure to include a link back to your site. And don\u2019t just include a link to … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,5,339,21],"tags":[7,340,90,157],"class_list":["post-393","post","type-post","status-publish","format-standard","hentry","category-article-marketing","category-attraction-marketing","category-content-marketing","category-online-marketing-2","tag-article-marketing-2","tag-lead-capture-page","tag-seo","tag-write-articles","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-6l","jetpack-related-posts":[{"id":85,"url":"https:\/\/socialmediaoutcomes.com\/go\/attraction-marketing-secrets-5-simple-steps-to-write-an-article-that-attracts-clients\/","url_meta":{"origin":393,"position":0},"title":"Attraction Marketing Secrets: 5 Simple Steps to Write an Article that Attracts Clients","author":"Rick Cooper","date":"September 14, 2009","format":false,"excerpt":"One of the best ways to attract clients is by positioning yourself as an expert. To gain recognition, you need to demonstrate your knowledge as an expert. One of the techniques you can use is to write articles. You can write articles and post them on the internet to attract\u2026","rel":"","context":"In \"attraction marketing\"","block_context":{"text":"attraction marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/tag\/attraction-marketing-2\/"},"img":{"alt_text":"Article Writing Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/09\/Article-Writing-Tips-192x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1323,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-articles-to-get-more-visitors-to-your-website\/","url_meta":{"origin":393,"position":1},"title":"How to Use Articles to Get More Visitors to your Website","author":"Rick Cooper","date":"February 17, 2015","format":false,"excerpt":"Would you like to get more visitors to your website? A simple technique to increase traffic to your site is to write articles. An article contains about 400 to 600 words and should focus on a topic that appeals to your ideal clients. You can post your articles on an\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"Driving Traffic Online","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/02\/driving-traffic-online-225x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":56,"url":"https:\/\/socialmediaoutcomes.com\/go\/capitalize-on-your-knowledge\/","url_meta":{"origin":393,"position":2},"title":"Capitalize on your Knowledge","author":"Rick Cooper","date":"March 28, 2011","format":false,"excerpt":"What are you doing to leverage the knowledge you have to grow your business? You have a unique skill set and information that other people want to know. Are you really using that information strategically? There are many ways that you can use the information in your head to communicate\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"Capitalize on your Knowledge","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/03\/Capitalize-on-your-Knowledge-300x193.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":33,"url":"https:\/\/socialmediaoutcomes.com\/go\/article-marketing-tips-to-attract-your-ideal-clients\/","url_meta":{"origin":393,"position":3},"title":"Article Marketing Tips to Attract your Ideal Clients","author":"Rick Cooper","date":"March 22, 2012","format":false,"excerpt":"People often ask me what is a good strategy to position them as an expert online. There are many strategies that will do this. One of the fastest and easiest is to simply write an article. An article is about 400 to 600 words. You should focus on one topic\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"Article Marketing Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2012\/03\/article-marketing-tips-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1166,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-and-strategies-to-write-an-interesting-ezine-article\/","url_meta":{"origin":393,"position":4},"title":"Tips and Strategies to Write an Interesting Ezine Article","author":"Rick Cooper","date":"December 11, 2014","format":false,"excerpt":"One of my favorite marketing techniques is to send email messages. As much as I like social media, email marketing is often a more effective way of reaching people with your message. The challenge for many business owners is what to write. Have you ever started to write an email\u2026","rel":"","context":"In "Article Marketing"","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"Email Newsletter Article","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/12\/email-newsletter-article-298x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1808,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-publish-articles-in-your-email-newsletter\/","url_meta":{"origin":393,"position":5},"title":"Tips to Publish Articles in your Email Newsletter","author":"Rick Cooper","date":"April 6, 2016","format":false,"excerpt":"One of my favorite marketing techniques is to send email messages. 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