{"id":38,"date":"2011-08-09T10:20:15","date_gmt":"2011-08-09T10:20:15","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/blog-whisperer-jerry-kennedy-reviews-crush-it-from-gary-vaynerchuk\/"},"modified":"2014-12-06T19:23:36","modified_gmt":"2014-12-06T19:23:36","slug":"blog-whisperer-jerry-kennedy-reviews-crush-it-from-gary-vaynerchuk","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/blog-whisperer-jerry-kennedy-reviews-crush-it-from-gary-vaynerchuk\/","title":{"rendered":"Blog Whisperer Jerry Kennedy Reviews Crush It from Gary Vaynerchuk"},"content":{"rendered":"

\"Jerry_Kennedy_Blog_Whisperer\"<\/a>Jerry Kennedy, the Blog Whisperer recently wrote about Gary Vaynerchuk’s book Crush It. Jerry says,<\/p>\n

“He writes about the importance of building your personal brand as it relates to major markets.\u00a0 A lot of Fortune 500 companies are still quite wary of allowing their employees to share their connection to the company online along with their employees\u2019 personal online presence. Companies should heed the advice Gary has in encouraging businesses to allow employees to further a company\u2019s brand via their online presence and online connections. Companies not doing this should realize they are missing an untapped marketing resource.”<\/p>\n

Jerry brings up a good point. This is a huge untapped marketing resource for many companies. I will be giving a presentation on Twitter to a group of strategic marketing professionals in a few months. One of my messages is that their companies should encourage people to blog and to use social media. This is a challenge for a lot of companies to give up control of their message. But, in reality, the control they think they have is an illusion.<\/p>\n

People are already blogging about your company. They are already posting on social media. And if they aren’t, you’re missing the boat!<\/p>\n

So, heed Gary’s message and get into action. Expand your online presence and your online connections.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jerry Kennedy, the Blog Whisperer recently wrote about Gary Vaynerchuk’s book Crush It. Jerry says, “He writes about the importance of building your personal brand as it relates to major markets.\u00a0 A lot of Fortune 500 companies are still quite wary of allowing their employees to share their connection to the company online along with … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6,23,13,14],"tags":[39,38,37,40],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-blogs","category-communication","category-social-marketing","category-social-media","tag-crush-it","tag-gary-vaynerchuk","tag-jerry-kennedy","tag-strategic-marketing","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-C","jetpack-related-posts":[{"id":39,"url":"https:\/\/socialmediaoutcomes.com\/go\/social-media-quote-gary-vaynerchuk\/","url_meta":{"origin":38,"position":0},"title":"Social Media Quote: Gary Vaynerchuk","author":"Rick Cooper","date":"July 31, 2011","format":false,"excerpt":"\"I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.\" ~Gary Vaynerchuk","rel":"","context":"In "Quotes"","block_context":{"text":"Quotes","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/quotes\/"},"img":{"alt_text":"expert-quote","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/07\/expert-quote.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2233,"url":"https:\/\/socialmediaoutcomes.com\/go\/information-product-secrets-tips-to-brainstorm-titles\/","url_meta":{"origin":38,"position":1},"title":"Information Product Secrets: Tips to Brainstorm Titles","author":"Rick Cooper","date":"August 21, 2017","format":false,"excerpt":"What is in a name? One of the challenges that often holds coaches and speakers back from creating information products is selecting a title for their product. You see, many people face indecision when selecting a title. Oftentimes, they cannot even start on a product until they feel they have\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/08\/information-product-secrets-tips-to-brainstorm-titles.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/08\/information-product-secrets-tips-to-brainstorm-titles.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/08\/information-product-secrets-tips-to-brainstorm-titles.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":112,"url":"https:\/\/socialmediaoutcomes.com\/go\/pppuntitled-documentppp-jerry-hart-is-january-14-guest-on-attracting-ideal-clients-show-tune-in-on-january-14t\/","url_meta":{"origin":38,"position":2},"title":"Jerry Hart is the January 14th Guest on Attracting Ideal Clients Show","author":"Rick Cooper","date":"January 14, 2009","format":false,"excerpt":"Tune in on January 14th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to Empower, encourage, simplify the message of How to Create a Social Media Explosion. Particularly by giving each person the path, tools and insight to make\/build relationships online and make money.Attracting Ideal Clients\u2026","rel":"","context":"In "Clients"","block_context":{"text":"Clients","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/clients-2\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":822,"url":"https:\/\/socialmediaoutcomes.com\/go\/8-reasons-to-attend-gary-lopers-twitter-party\/","url_meta":{"origin":38,"position":3},"title":"8 Reasons to Attend Gary Loper’s Twitter Party","author":"Rick Cooper","date":"September 4, 2013","format":false,"excerpt":"Would you like to leverage Twitter to grow your business? Learn tips and strategies to leverage Twitter on September 7th starting at 9am Pacific. Gary Loper is hosting a FREE Twitter Party online. It's easy to participate! All you have to do is join the conversation online. Simply click on\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/social-media\/"},"img":{"alt_text":"Twitter Party","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/09\/twitter-300x300.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1407,"url":"https:\/\/socialmediaoutcomes.com\/go\/7-strategies-to-attract-more-followers-on-twitter\/","url_meta":{"origin":38,"position":4},"title":"7 Strategies to Attract More Followers on Twitter","author":"Rick Cooper","date":"March 25, 2015","format":false,"excerpt":"I am surprised at how few people are actively using Twitter. There is so much potential to reach people on Twitter and the only drawback is that your messages are limited to 140 characters or less. Some people find Twitter to be a little confusing compared to Facebook. 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