{"id":371,"date":"2012-09-18T03:38:33","date_gmt":"2012-09-18T03:38:33","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=371"},"modified":"2013-07-11T20:44:45","modified_gmt":"2013-07-11T20:44:45","slug":"social-media-goals-to-develop-more-relationships","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/social-media-goals-to-develop-more-relationships\/","title":{"rendered":"Social Media Goals to Develop More Relationships"},"content":{"rendered":"

\"\"Do you have goals for social media? It\u2019s unfortunate that most business owners don\u2019t take the time to set goals that could substantially improve their results on social media sites like Facebook, Twitter, LinkedIn and YouTube.<\/p>\n

Getting clear on your goals is the first step to determining your strategy to leverage social media. If you don\u2019t set goals, it\u2019s difficult to know whether you are on track.<\/p>\n

What goals should you set?<\/p>\n

Here are several areas where you can set goals:<\/strong><\/p>\n

Friends, Fans and Followers:<\/strong>
\nSocial media sites list the number of friends you have. In the case of Twitter, you have people you follow and those who are following you. Set a goal for the number of friends you want on each social media site.<\/p>\n

So, how often should you track your results? It\u2019s easy to track results monthly. On the last day of the month, summarize the numbers in a spreadsheet. Do it yourself or have a virtual assistant do it for you.<\/p>\n

\"\"<\/a>Activity:<\/strong>
\nWhile it\u2019s difficult to keep track of how many messages you have posted on most sites, it\u2019s still helpful to set a goal for how much activity to have on each site. For example, you might set a goal to post at least 3 messages on your business Facebook Page each day.<\/p>\n

You can use a checklist to keep track of daily activity to make sure you have met your goal. The goal is used to drive the activity. If you don\u2019t set a goal for daily activity, it becomes very easy to fall behind. There is nothing motivating you to take consistent action.<\/p>\n

By the way, Twitter does track the number of tweets, so if you subtract the number from the prior month, you will know how many tweets you posted during the month.<\/p>\n

You may also want to consider setting a goal for the number of personal messages you send on Facebook. If you want to send 10 personal messages per week, set a goal for 40 per month. Is it necessary to track all this minutiae? It\u2019s up to you how much time to invest. The purpose is to simply get you into action consistently. Always focus on high priority activities that will generate the most results for your business.<\/p>\n

New Customers:<\/strong>
\nWhile it may be difficult to know whether a new customer lead originated from social media, it helps to set a goal for how many new customers you want to receive from social media each month. Be reasonable. You don\u2019t want to create an environment where you end up pressuring people you know on Facebook in order to reach your goal. Instead, social media sites are a platform for making connections, developing relationships and adding value. In the process of delivering value, you may also attract potential customers.<\/p>\n

Likes and Comments:<\/strong>
\nOne of the measures of success on social media is engagement. Watch for whether people interact with you on social media sites. When people click on the Like button or post a comment, it creates interaction. Facebook rewards interaction by showing your posts in a person\u2019s newsfeed more often.<\/p>\n

I regularly monitor the statistics on my Facebook Page. I can see how people see each post. It helps me understand what people read and respond to. Watch your stats and make changes as necessary.<\/p>\n

Make sure you devote some time each week to start conversations on your personal Facebook page and your business Facebook Page. And be sure to respond back to people who post a comment. The more comments, the more it will attract other people to post a comment. There is a snowball effect. Imagine a snowball rolling down a hill. It continues to pick up snow and grows into a larger snowball. The same will happen when people post a comment. It will result in more comments.<\/p>\n

Each month, review your results and implement new strategies. You will also benefit from developing formal and informal joint venture relationships. It helps to have other people you know post comments and interact with you through social media.<\/p>\n

Look for win-win opportunities. Social is fun if you make it fun.<\/p>\n

And always remember that social media is social.<\/p>\n

Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you have goals for social media? It\u2019s unfortunate that most business owners don\u2019t take the time to set goals that could substantially improve their results on social media sites like Facebook, Twitter, LinkedIn and YouTube. Getting clear on your goals is the first step to determining your strategy to leverage social media. If you … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[201,23,13,14],"tags":[337,117,12,16,374,338],"class_list":["post-371","post","type-post","status-publish","format-standard","hentry","category-clients-2","category-communication","category-social-marketing","category-social-media","tag-facebook-friends","tag-goal-setting","tag-rick-cooper","tag-social-media-2","tag-social-media-goals","tag-twitter-followers","item-wrap"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-5Z","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":9,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"predecessor-version":[{"id":763,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/371\/revisions\/763"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}