{"id":37,"date":"2011-08-28T05:22:00","date_gmt":"2011-08-28T05:22:00","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/educate-first-before-selling\/"},"modified":"2014-12-06T19:29:25","modified_gmt":"2014-12-06T19:29:25","slug":"educate-first-before-selling","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/educate-first-before-selling\/","title":{"rendered":"Educate First Before Selling"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1155 size-thumbnail\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/08\/Educate_First_Before_Selling-150x150.jpg\" alt=\"Educate_First_Before_Selling\" width=\"150\" height=\"150\" \/>I love sales and marketing. It\u2019s one of my passions in life. And I love sharing ideas with people to provide an opportunity to experience a transformation that can improve their results.<\/p>\n<p>I learned an idea from my mentor Eric Lofholm a few years ago that sums up this sentiment. He said educate first before selling. It\u2019s an interesting concept. Education provides the chance to share something that can have impact on someone\u2019s life.<\/p>\n<p>Earning a sale becomes an extension of the education process. The question for you is what can you do to educate prospects? This is not rocket science.<\/p>\n<div style=\"text-align: center;\">\n<p><span style=\"color: #0000bf; font-size: 12pt;\"><em><strong>Position Yourself As An Expert<\/strong><\/em><\/span><\/p>\n<\/div>\n<p>This conversation becomes easier if you have positioned yourself an expert. As an expert, part of your role is to educate people. Let\u2019s face it, people love experts. And as an expert, you have the ability to influence people.<\/p>\n<p>What steps can you take to educate people? Take action now to start the process.<\/p>\n<p><span style=\"color: #0000bf;\"><strong>Rick Cooper<\/strong><\/span><br \/>\n<span style=\"color: #0000bf;\"><strong>Online Marketing Expert<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love sales and marketing. It\u2019s one of my passions in life. And I love sharing ideas with people to provide an opportunity to experience a transformation that can improve their results. I learned an idea from my mentor Eric Lofholm a few years ago that sums up this sentiment. He said educate first before &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/educate-first-before-selling\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,29,30,31],"tags":[32,36,35,8,34,33],"class_list":["post-37","post","type-post","status-publish","format-standard","hentry","category-attraction-marketing","category-expert-marketing","category-opportunities","category-teleseminars","tag-educate","tag-expert","tag-marketing","tag-online-marketing","tag-sales","tag-selling","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-B","jetpack-related-posts":[{"id":96,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-featured-on-michael-michalowicz-tpe-blog\/","url_meta":{"origin":37,"position":0},"title":"Rick Cooper Featured on Michael Michalowicz&#8217;s TPE Blog!","author":"Rick Cooper","date":"April 7, 2009","format":false,"excerpt":"\u00a0It's always an honor to receive media attention. Publicity is one of the best forms of visibility. What are you doing to get publicity to increase your visibility? I'm excited to announce that I was featured on Michael Michalowicz's Toilet Paper Entrepreneur (TPE) Blog! Michael is a nationally renowned author\u2026","rel":"","context":"In &quot;Blogs&quot;","block_context":{"text":"Blogs","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/blogs\/"},"img":{"alt_text":"Michael Michalowicz's TPE Blog","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/04\/Michael-Michalowiczs-TPE-Blog.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/04\/Michael-Michalowiczs-TPE-Blog.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/04\/Michael-Michalowiczs-TPE-Blog.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":1881,"url":"https:\/\/socialmediaoutcomes.com\/go\/creating-information-products-to-monetize-your-expertise\/","url_meta":{"origin":37,"position":1},"title":"Creating Information Products to Monetize your Expertise","author":"Rick Cooper","date":"June 1, 2016","format":false,"excerpt":"If you want to position yourself as an expert, consider creating an Information Product. It's a great way to add value and monetize your expertise. I had a great discussion with Anna Scheller, Host of the Black Belt Selling Radio Show. We talked about strategies to leverage your knowledge and\u2026","rel":"","context":"In &quot;Information Products&quot;","block_context":{"text":"Information Products","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/information-products\/"},"img":{"alt_text":"Anna Scheller Trainer","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/06\/anna-scheller-trainer-229x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1514,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-video-marketing-black-belt-selling-radio\/","url_meta":{"origin":37,"position":2},"title":"Rick Cooper Talks about Video Marketing on Black Belt Selling Radio","author":"Rick Cooper","date":"July 29, 2015","format":false,"excerpt":"Social Media Marketing Expert Rick Cooper was featured on Black Belt Selling Radio on Friday, July 31st 2015 at 10:30am Pacific. The show is hosted by Anna and Stephanie Scheller. About Anna Scheller: Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an\u2026","rel":"","context":"In &quot;Lead Generation&quot;","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Anna and Stephanie Scheller","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/anna-and-stephanie-240x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1003,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-appears-on-black-belt-selling-radio\/","url_meta":{"origin":37,"position":3},"title":"Rick Cooper Appears on Black Belt Selling Radio","author":"Rick Cooper","date":"October 24, 2014","format":false,"excerpt":"Social Media Marketing Expert Rick Cooper will be featured on Black Belt Selling Radio on October 24th at 10:30am Pacific. The show is hosted by Anna and Stephanie Scheller. About Anna Scheller: Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an educator\u2026","rel":"","context":"In &quot;In the News&quot;","block_context":{"text":"In the News","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/in-the-news\/"},"img":{"alt_text":"Anna and Stephanie Scheller","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/anna-and-stephanie-240x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1759,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-interviews-legendary-sales-trainer-ben-gay-iii\/","url_meta":{"origin":37,"position":4},"title":"Rick Cooper Interviews Legendary Sales Trainer Ben Gay III","author":"Rick Cooper","date":"March 5, 2016","format":false,"excerpt":"I had the pleasure of interviewing Ben Gay III, author of The Closers series of books. We discussed sales strategies. Ben has an amazing history. Ben worked with Napoleon Hill, Zig Ziglar, Earl Nightingale and many of the most famous authors and speakers in the personal development field. On the\u2026","rel":"","context":"In &quot;Sales&quot;","block_context":{"text":"Sales","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/sales-2\/"},"img":{"alt_text":"Ben Gay III","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/up\/wp-content\/uploads\/2016\/03\/ben-gay-iii.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1672,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-increase-sales-by-making-more-phone-calls\/","url_meta":{"origin":37,"position":5},"title":"How to Increase Sales by Making More Phone Calls","author":"Rick Cooper","date":"December 16, 2015","format":false,"excerpt":"While I am an expert in online marketing and social media, I am also an expert in sales. I studied sales when I was back in college. I have been a student of Eric Lofholm, a Master Sales Trainer, for many years. I have also studied other methods and read\u2026","rel":"","context":"In &quot;Referrals&quot;","block_context":{"text":"Referrals","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/referrals-2\/"},"img":{"alt_text":"Eric Lofholm and Rick Cooper","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/12\/eric-lofholm-and-rick-cooper-300x237.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":3,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":1157,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/37\/revisions\/1157"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}