{"id":2531,"date":"2022-08-25T08:36:21","date_gmt":"2022-08-25T15:36:21","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=2531"},"modified":"2022-08-25T08:36:21","modified_gmt":"2022-08-25T15:36:21","slug":"step-up-your-marketing-by-sending-emails-more-often","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/step-up-your-marketing-by-sending-emails-more-often\/","title":{"rendered":"Step Up Your Marketing By Sending Emails More Often"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/08\/send-emails-more-often.png\" alt=\"\" width=\"560\" height=\"316\" class=\"aligncenter size-full wp-image-2532\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/08\/send-emails-more-often.png 560w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/08\/send-emails-more-often-300x169.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>This is fascinating.<\/p>\n<p>How often should you send email messages to your list?<\/p>\n<p>This is a question I get from clients periodically.<\/p>\n<p>Is there a right answer?<\/p>\n<p>Like most things, it really depends.<\/p>\n<p>Ultimately, you need to think about your audience. How often do they want to hear from you?<\/p>\n<p>Here&#8217;s a quick statistic from Hubspot that gives us a clue:<\/p>\n<p>&#8220;35% of marketers send their customers 3 &#8211; 5 emails per week.&#8221;<\/p>\n<p>Sounds pretty reasonable, doesn&#8217;t it?<\/p>\n<p>Now some email experts say you should send one email message every day.<\/p>\n<p>That&#8217;s just unrealistic for most small businesses.<\/p>\n<p>It takes time to write email copy. And it takes time to determine your email marketing strategy.<\/p>\n<p>I would suggest you start by evaluating your past approach. And then improve upon it.<\/p>\n<p>For example, if you tend to send one email per week, then send 2 emails per week.<\/p>\n<p>Make a slight improvement. Step up your marketing.<\/p>\n<p>To your success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is fascinating. How often should you send email messages to your list? This is a question I get from clients periodically. Is there a right answer? Like most things, it really depends. Ultimately, you need to think about your audience. How often do they want to hear from you? Here&#8217;s a quick statistic from &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/step-up-your-marketing-by-sending-emails-more-often\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":2532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[61,42,93],"tags":[433,659,655],"class_list":["post-2531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-marketing-2","category-writing","tag-copywriting-tips","tag-email-frequency","tag-email-marketing-tips","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-EP","jetpack-related-posts":[{"id":2518,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-set-a-goal-for-your-email-copy\/","url_meta":{"origin":2531,"position":0},"title":"Tips to Set a Goal for your Email Copy","author":"Rick Cooper","date":"July 21, 2022","format":false,"excerpt":"One of the challenges in using email marketing is simply choosing what to write about. Once you decide how often to send emails, you need to get started in writing the email copy. And that requires a strategy. What process do you use to decide what to write about? What\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/07\/tips-to-set-a-goal-for-your-email-copy.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/07\/tips-to-set-a-goal-for-your-email-copy.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/07\/tips-to-set-a-goal-for-your-email-copy.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2122,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-plan-an-online-marketing-strategy\/","url_meta":{"origin":2531,"position":1},"title":"Tips to Plan an Online Marketing Strategy","author":"Rick Cooper","date":"January 30, 2017","format":false,"excerpt":"One of the mistakes small business owners often make is to hesitate before taking action on online marketing strategies. Why do they hesitate? Why Small Business Hesitate to Take Action They want to develop a comprehensive online marketing strategy that will work for now and years to come. Yes, there\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/tips-to-plan-an-online-marketing-strategy.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/tips-to-plan-an-online-marketing-strategy.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/tips-to-plan-an-online-marketing-strategy.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2267,"url":"https:\/\/socialmediaoutcomes.com\/go\/5-ways-to-make-your-campaign-emails-more-compelling\/","url_meta":{"origin":2531,"position":2},"title":"5 Ways to Make your Campaign Emails More Compelling","author":"Rick Cooper","date":"September 18, 2017","format":false,"excerpt":"Email marketing is an effective strategy for adding value. You can send a solo email. Or you can schedule a whole email marketing campaign. Email campaigns allow you to systematically build trust and rapport and share details of an offer or opportunity over time. Here are 5 strategies to create\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/09\/compelling-campaign-emails.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/09\/compelling-campaign-emails.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/09\/compelling-campaign-emails.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1792,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-create-an-email-marketing-calendar\/","url_meta":{"origin":2531,"position":3},"title":"How to Create an Email Marketing Calendar","author":"Rick Cooper","date":"March 29, 2016","format":false,"excerpt":"Are you convinced of the need to use email marketing in your business? I occasionally talk to business owners who don't see the value of email marketing. That always surprises me. Your most effective sales efforts will always come from one on one interactions, but if you want to reach\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/03\/creating-an-email-marketing-calendar.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/03\/creating-an-email-marketing-calendar.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/03\/creating-an-email-marketing-calendar.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":69,"url":"https:\/\/socialmediaoutcomes.com\/go\/5-tips-to-develop-rapport-through-email\/","url_meta":{"origin":2531,"position":4},"title":"5 Tips to Develop Rapport through Email","author":"Rick Cooper","date":"May 10, 2010","format":false,"excerpt":"One of the greatest assets you have as a business owner is your customer list or database. That includes all of your clients, prospects and members of your network. It\u2019s anyone you can communicate with to add value and promote your business.One of the ways to communicate with customers and\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1808,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-publish-articles-in-your-email-newsletter\/","url_meta":{"origin":2531,"position":5},"title":"Tips to Publish Articles in your Email Newsletter","author":"Rick Cooper","date":"April 6, 2016","format":false,"excerpt":"One of my favorite marketing techniques is to send email messages. As much as I like social media, email marketing is often a more effective way of reaching people with your message. The challenge for many business owners is what to write. Have you ever started to write an email\u2026","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/article-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/ezine-article-tips.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/ezine-article-tips.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/ezine-article-tips.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2022\/08\/send-emails-more-often.png","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=2531"}],"version-history":[{"count":3,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2531\/revisions"}],"predecessor-version":[{"id":2538,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2531\/revisions\/2538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media\/2532"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=2531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=2531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=2531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}