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One of the challenges in using email marketing is simply choosing what to write about.<\/p>\n
Once you decide how often to send emails, you need to get started in writing the email copy.<\/p>\n
And that requires a strategy.<\/p>\n
What process do you use to decide what to write about?<\/p>\n
What is the sequence of messages you plan to send to your list?<\/p>\n
And what can you write in the email message that will increase the likelihood someone will read it?<\/p>\n
Seth Godin said, “Why waste a sentence saying nothing?”<\/p>\n
What he means is that you should be selective when writing and sending an email message. Words matter.<\/p>\n
One of the keys to write a great email is to take the time to edit it.<\/p>\n
Editing is the process of reading, reviewing and deleting content. Then, writing more. You can choose different words, better words. And it will increase the value of your message.<\/p>\n
Great writers are good editors. They know when to remove a sentence that is unclear.<\/p>\n
Email copy needs to be written in a sequence that helps to accomplish your goals.<\/p>\n
You should have a goal for each email message, even if it is to simply add value.<\/p>\n
And if you want to persuade your reader, you need to think through the process. Consider how to influence your potential client to take action.<\/p>\n
And remember that one email alone does not have to accomplish your entire goal.<\/p>\n
The best email marketing is divided over a clever sequence of emails.<\/p>\n
Are you good at editing email copy?<\/p>\n
I would encourage you to learn the subtle art of editing email copy.<\/p>\n","protected":false},"excerpt":{"rendered":"
One of the challenges in using email marketing is simply choosing what to write about. Once you decide how often to send emails, you need to get started in writing the email copy. And that requires a strategy. What process do you use to decide what to write about? What is the sequence of messages … <\/p>\n