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A simple yet powerful technique to create goodwill and produce many benefits is to spotlight people on social media.<\/p>\nA simple yet powerful technique to create goodwill and produce many benefits is to spotlight people on social media.<\/p>\n
People love attention. They love recognition. So, why not give people what they want.<\/p>\n
This is a simple technique and yet so few people do it.<\/p>\n
A great example of this technique is the #FollowFriday strategy on Twitter. It is common for people to send Follow Friday messages on Fridays.<\/p>\n
In most cases, this is poorly executed. People use the simple approach of simply including a bunch of unrelated Twitter ID’s without an explanation of why they are being shared. I have used this approach over the years. I limit it to only 4 Twitter ID’s and I do provide a simple reason why I am sharing these people such as, “Great Speakers”.<\/p>\n
The better approach is to pick one person and tell something about them. This is a much better way to spotlight someone. It grabs their attention and creates goodwill. Plus, the whole reason to do a #FollowFriday is to encourage people to follow them. And when you give people an actual reason why to follow them, it is much more likely they will take action.<\/p>\n
Let’s talk about Facebook. One of my favorite ways to spotlight people is to create a graphic featuring the person’s photo. Then, give a simple reason why you like this person. One day, I created a graphic featuring my friend Julia Neiman. I included a short message about her being an inspirational woman.<\/p>\n