Given a keynote presentation<\/li>\n<\/ul>\nIf you have done any of the previous actions, then you are a publish speaker. And you can your content that you have already delivered and you can publish it online.<\/p>\n
Let’s face it, it takes work to create valuable content you can share with your audience. As a speaker, you should be regularly engaged in the content creation process.<\/p>\n
One of the secrets to leverage your time more effectively is to repurpose content. You can use content from your presentations to turn into blog posts, articles or online videos.<\/p>\n
Repurposing is the process of taking content from one form and transferring it into another form. For example, you can turn a blog post into a video. Or you can take 3 articles and turn them into a Special Report. In fact, there are dozens of example of techniques to repurpose content.<\/p>\n
By the way, you can also write a blog post and then turn it into a speech. Same for articles and videos.<\/p>\n
The point is that you can get extra mileage from your content. In fact, I would suggest that if you are not using each piece of content you create in at least 4 places, then you are wasting your time, energy and effort.<\/p>\n
It’s time to be intentional and to become systematic in your content creation and repurposing.<\/p>\n
Repurposing Example<\/h1>\n
Let’s say you have a 45 minute presentation you have delivered to a Meetup Group or Association. The speech works very well. How can you repurpose it?<\/p>\n
First, you may have enough content to write several blog posts. Think about whether the content has a natural breaking point to allow you to separate several bigger ideas and turn each of them into a blog post.<\/p>\n
It’s possible you might be able end up with a total of 3 blog posts.<\/p>\n
Are you willing to do that?<\/p>\n
I would encourage you to take inventory of your speeches and look for ways to repurpose it.<\/p>\n
Get started now!<\/p>\n
Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"As a public speaker, you are a fountain of knowledge. And knowledge leads to content. Whenever you speak, pearls of wisdom pour forth. Or, as least, that’s the assumption. I want you to become prolific when it comes to creating content. I want you to get into action and publish something valuable online. Here are … <\/p>\n
Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":2324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6,339,573,43],"tags":[638,637,124],"class_list":["post-2321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-content-marketing","category-speaker-marketing","category-speaking","tag-presentations","tag-repurposing","tag-speeches","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-Br","jetpack-related-posts":[{"id":2441,"url":"https:\/\/socialmediaoutcomes.com\/go\/3-tips-to-create-useful-content-that-demonstrates-your-expertise\/","url_meta":{"origin":2321,"position":0},"title":"3 Tips to Create Useful Content that Demonstrates your Expertise","author":"Rick Cooper","date":"August 20, 2020","format":false,"excerpt":"If you read the first blog post in this seven-part series, you'll remember learning about the value of spotlighting on your blog. This is just one kind of content you can tackle with blogging, but there is a multitude of other topics. This second post of the series will highlight\u2026","rel":"","context":"In "Blogs"","block_context":{"text":"Blogs","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2020\/03\/Annotation-2020-03-11-215641.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2020\/03\/Annotation-2020-03-11-215641.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2020\/03\/Annotation-2020-03-11-215641.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1956,"url":"https:\/\/socialmediaoutcomes.com\/go\/speaker-marketing-tips-to-book-interviews\/","url_meta":{"origin":2321,"position":1},"title":"Speaker Marketing Tips to Book Interviews","author":"Rick Cooper","date":"September 20, 2016","format":false,"excerpt":"As a public speaker, you should take advantage of every opportunity to speak. Not just at live events, but also through the media as well. One simple, repeatable strategy is to book interviews. Here are 3 reasons Why Interviews Are So Effective: 1. Interviews position you as an expert By\u2026","rel":"","context":"In "Interviews"","block_context":{"text":"Interviews","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/interviews\/"},"img":{"alt_text":"speaker-marketing-tips-to-book-interviews","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":2496,"url":"https:\/\/socialmediaoutcomes.com\/go\/sharing-productivity-tips-with-your-audience\/","url_meta":{"origin":2321,"position":2},"title":"Sharing Productivity Tips with Your Audience","author":"Rick Cooper","date":"February 15, 2021","format":false,"excerpt":"Whenever we burn out from working, it can be difficult to jump back in and get productive again. As a coach or speaker, your audience is no different. All professionals eventually, and on more than one occasion, come to the point in their day, week, or month where it just\u2026","rel":"","context":"In "Attitude"","block_context":{"text":"Attitude","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attitude\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2021\/02\/sharing-productivity-tips-with-your-audience.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2021\/02\/sharing-productivity-tips-with-your-audience.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2021\/02\/sharing-productivity-tips-with-your-audience.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1514,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-video-marketing-black-belt-selling-radio\/","url_meta":{"origin":2321,"position":3},"title":"Rick Cooper Talks about Video Marketing on Black Belt Selling Radio","author":"Rick Cooper","date":"July 29, 2015","format":false,"excerpt":"Social Media Marketing Expert Rick Cooper was featured on Black Belt Selling Radio on Friday, July 31st 2015 at 10:30am Pacific. The show is hosted by Anna and Stephanie Scheller. About Anna Scheller: Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an\u2026","rel":"","context":"In "Lead Generation"","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Anna and Stephanie Scheller","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/anna-and-stephanie-240x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1003,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-appears-on-black-belt-selling-radio\/","url_meta":{"origin":2321,"position":4},"title":"Rick Cooper Appears on Black Belt Selling Radio","author":"Rick Cooper","date":"October 24, 2014","format":false,"excerpt":"Social Media Marketing Expert Rick Cooper will be featured on Black Belt Selling Radio on October 24th at 10:30am Pacific. The show is hosted by Anna and Stephanie Scheller. About Anna Scheller: Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an educator\u2026","rel":"","context":"In "In the News"","block_context":{"text":"In the News","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/in-the-news\/"},"img":{"alt_text":"Anna and Stephanie Scheller","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/anna-and-stephanie-240x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":40,"url":"https:\/\/socialmediaoutcomes.com\/go\/sharing-content-to-demonstrate-your-expertise\/","url_meta":{"origin":2321,"position":5},"title":"Sharing Content to Demonstrate your Expertise","author":"Rick Cooper","date":"June 29, 2011","format":false,"excerpt":"When you declare yourself an expert, the next step is to begin creating content. Experts are knowledgeable. They have information and want to share it with others. Some of the more advanced marketing strategies all depend on having content. Public speaking, teleseminars, webinars and information products all depend on having\u2026","rel":"","context":"In "Expert Marketing"","block_context":{"text":"Expert Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/expert-marketing\/"},"img":{"alt_text":"Sharing Content to Demonstrate","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2011\/06\/Sharing-Content-to-Demonstrate.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2018\/04\/tips-to-repurpose-speaker-content.png","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=2321"}],"version-history":[{"count":5,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2321\/revisions"}],"predecessor-version":[{"id":2340,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2321\/revisions\/2340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media\/2324"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=2321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=2321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=2321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2018\/04\/tips-to-repurpose-speaker-content.png\")
As a public speaker, you are a fountain of knowledge. And knowledge leads to content. Whenever you speak, pearls of wisdom pour forth. Or, as least, that’s the assumption.<\/p>\n