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As a public speaker, you are a fountain of knowledge. And knowledge leads to content. Whenever you speak, pearls of wisdom pour forth. Or, as least, that’s the assumption.<\/p>\nAs a public speaker, you are a fountain of knowledge. And knowledge leads to content. Whenever you speak, pearls of wisdom pour forth. Or, as least, that’s the assumption.<\/p>\n
I want you to become prolific when it comes to creating content. I want you to get into action and publish something valuable online.<\/p>\n
1. Sharing content online will attract your ideal clients.<\/p>\n
2. Publishing content online demonstrate your expertise on a topic.<\/p>\n
3. Putting your thoughts in writing and sharing them with the world is a creative exercise that feeds your soul.<\/p>\n
If you have done any of the previous actions, then you are a publish speaker. And you can your content that you have already delivered and you can publish it online.<\/p>\n
Let’s face it, it takes work to create valuable content you can share with your audience. As a speaker, you should be regularly engaged in the content creation process.<\/p>\n
One of the secrets to leverage your time more effectively is to repurpose content. You can use content from your presentations to turn into blog posts, articles or online videos.<\/p>\n
Repurposing is the process of taking content from one form and transferring it into another form. For example, you can turn a blog post into a video. Or you can take 3 articles and turn them into a Special Report. In fact, there are dozens of example of techniques to repurpose content.<\/p>\n
By the way, you can also write a blog post and then turn it into a speech. Same for articles and videos.<\/p>\n
The point is that you can get extra mileage from your content. In fact, I would suggest that if you are not using each piece of content you create in at least 4 places, then you are wasting your time, energy and effort.<\/p>\n
It’s time to be intentional and to become systematic in your content creation and repurposing.<\/p>\n
Let’s say you have a 45 minute presentation you have delivered to a Meetup Group or Association. The speech works very well. How can you repurpose it?<\/p>\n
First, you may have enough content to write several blog posts. Think about whether the content has a natural breaking point to allow you to separate several bigger ideas and turn each of them into a blog post.<\/p>\n
It’s possible you might be able end up with a total of 3 blog posts.<\/p>\n
Are you willing to do that?<\/p>\n
I would encourage you to take inventory of your speeches and look for ways to repurpose it.<\/p>\n
Get started now!<\/p>\n
Rick Cooper<\/strong> As a public speaker, you are a fountain of knowledge. And knowledge leads to content. Whenever you speak, pearls of wisdom pour forth. Or, as least, that’s the assumption. I want you to become prolific when it comes to creating content. I want you to get into action and publish something valuable online. Here are … <\/p>\n
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"