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\nSo, you are a public speaker. What do you have to offer potential clients?<\/p>\n
\nSo, you are a public speaker. What do you have to offer potential clients?<\/p>\n
As a speaker, you have an amazing array of options.<\/p>\n
All you have to do is utilize your creativity. Are you a creative person?<\/p>\n
Simply tap into your creativity and create something you can monetize.<\/p>\n
Let me share a little secret with you. If you want to make more money as a public speaker, then you need to create bundled products.<\/p>\n
What is a bundle? A bundle is simply a package of components.<\/p>\n
What is a component? A component is an individual information product.<\/p>\n
By the way, you can also include services in your product bundle including coaching sessions and done for you services.<\/p>\n
The key to a successful bundle is having a package of components that are aligned together to deliver value for your audience.<\/p>\n
A bundle should also have a compelling title. Your audience should have a desire to own your product and like to call it by title. The title should ideally be short and catchy.<\/p>\n
Another important aspect of a bundle is developing a brand. A brand has to do with the look and feel of your product. Your product needs a brand that is memorable and desirable.<\/p>\n
You need a big idea for a bundle. It needs to be something that meets both a want and need of your prospective clients.<\/p>\n
There needs to be some sex appeal for your topic. It needs to capture their attention and create desire.<\/p>\n
There may seem to be an endless array of products and services that could be included in a bundle. This endless series of components often shuts down the process. The question becomes how to move past this overwhelm and confusion.<\/p>\n
Pricing is always a sticking point. Trying to price your product so it is competitive but also feels like a value for your audience is important. This also factors in to your choice of products to include.<\/p>\n
Even if you get the bundle created, you still have the marketing and sales of your product to consider. This often leads people into a state of overwhelm.<\/p>\n
How do you proceed so you inform your audience of your bundled offer and actually generate sales?<\/p>\n
Everywhere in this process are potential pitfalls and obstacles to overcome to actually reach completion.<\/p>\n
There are many speakers who attempt to create bundled product offers. And there are very few who actually make it all the way through the process and actually earn sales.<\/p>\n
The reward is worth the effort if you can reach the point of monetizing your product. It is a learning process and one that is worth it.<\/p>\n
By the way, bundled products create leverage in many ways for you. For example, you can always bonus or comp someone with a bundled product as an incentive for a high-end program.<\/p>\n
Are you thinking about creating a bundled product? If so, what topic? Please share below.<\/p>\n
Rick Cooper<\/strong> So, you are a public speaker. What do you have to offer potential clients? As a speaker, you have an amazing array of options. All you have to do is utilize your creativity. Are you a creative person? Simply tap into your creativity and create something you can monetize. Let me share a little secret … <\/p>\n
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"