Audio interview<\/li>\n<\/ul>\nBy the way, you can also include services in your product bundle including coaching sessions and done for you services.<\/p>\n
The key to a successful bundle is having a package of components that are aligned together to deliver value for your audience.<\/p>\n
A bundle should also have a compelling title. Your audience should have a desire to own your product and like to call it by title. The title should ideally be short and catchy.<\/p>\n
Another important aspect of a bundle is developing a brand. A brand has to do with the look and feel of your product. Your product needs a brand that is memorable and desirable.<\/p>\n
Here are 5 Challenges to Creating a Bundle:<\/h1>\n1. Can’t come up with an overall theme for your product bundle<\/h2>\n
You need a big idea for a bundle. It needs to be something that meets both a want and need of your prospective clients.<\/p>\n
There needs to be some sex appeal for your topic. It needs to capture their attention and create desire.<\/p>\n
2. Cannot select the right components for a compelling bundle offer<\/h2>\n
There may seem to be an endless array of products and services that could be included in a bundle. This endless series of components often shuts down the process. The question becomes how to move past this overwhelm and confusion.<\/p>\n
3. Don’t know how to price the bundle<\/h2>\n
Pricing is always a sticking point. Trying to price your product so it is competitive but also feels like a value for your audience is important. This also factors in to your choice of products to include.<\/p>\n
4. Don’t know how to market the bundled offer<\/h2>\n
Even if you get the bundle created, you still have the marketing and sales of your product to consider. This often leads people into a state of overwhelm.<\/p>\n
How do you proceed so you inform your audience of your bundled offer and actually generate sales?<\/p>\n
5. Feeling stuck and not able to make progress<\/h2>\n
Everywhere in this process are potential pitfalls and obstacles to overcome to actually reach completion.<\/p>\n
There are many speakers who attempt to create bundled product offers. And there are very few who actually make it all the way through the process and actually earn sales.<\/p>\n
The reward is worth the effort if you can reach the point of monetizing your product. It is a learning process and one that is worth it.<\/p>\n
By the way, bundled products create leverage in many ways for you. For example, you can always bonus or comp someone with a bundled product as an incentive for a high-end program.<\/p>\n
Please Comment Below:<\/h1>\n
Are you thinking about creating a bundled product? If so, what topic? Please share below.<\/p>\n
Rick Cooper<\/strong>
\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"So, you are a public speaker. What do you have to offer potential clients? As a speaker, you have an amazing array of options. All you have to do is utilize your creativity. Are you a creative person? Simply tap into your creativity and create something you can monetize. Let me share a little secret … <\/p>\n
Continue reading<\/a><\/p>\n","protected":false},"author":7,"featured_media":2199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[394,573,43],"tags":[396,623,622],"class_list":["post-2197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information-products","category-speaker-marketing","category-speaking","tag-information-products-2","tag-product-bundles","tag-speaker-marketing","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-zr","jetpack-related-posts":[{"id":1596,"url":"https:\/\/socialmediaoutcomes.com\/go\/chris-lema-talks-about-wordpress-membership-plugins-at-wordcamp-sacramento-2015\/","url_meta":{"origin":2197,"position":0},"title":"Chris Lema Talks About WordPress Membership Plugins at Wordcamp Sacramento 2015","author":"Rick Cooper","date":"November 9, 2015","format":false,"excerpt":"Topic: WordPress Membership Plugins Speaker: Chris Lema Probably the most entertaining speaker at Wordcamp Sacramento, in my humble opinion, was Chris Lema. He has a larger than life personality and is clearly an expert in his field. His presentation was funny at times, while also being jam-packed with amazing content.\u2026","rel":"","context":"In "Websites"","block_context":{"text":"Websites","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/websites-2\/"},"img":{"alt_text":"chris-lema-wordpress-membership-plugins","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/11\/chris-lema-wordpress-membership-plugins-300x209.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1956,"url":"https:\/\/socialmediaoutcomes.com\/go\/speaker-marketing-tips-to-book-interviews\/","url_meta":{"origin":2197,"position":1},"title":"Speaker Marketing Tips to Book Interviews","author":"Rick Cooper","date":"September 20, 2016","format":false,"excerpt":"As a public speaker, you should take advantage of every opportunity to speak. Not just at live events, but also through the media as well. One simple, repeatable strategy is to book interviews. Here are 3 reasons Why Interviews Are So Effective: 1. Interviews position you as an expert By\u2026","rel":"","context":"In "Interviews"","block_context":{"text":"Interviews","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/interviews\/"},"img":{"alt_text":"speaker-marketing-tips-to-book-interviews","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/speaker-marketing-tips-to-book-interviews.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":1723,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-interviewed-on-school-for-startups-radio\/","url_meta":{"origin":2197,"position":2},"title":"Rick Cooper Interviewed on School for Startups Radio","author":"Rick Cooper","date":"February 17, 2016","format":false,"excerpt":"What strategies will drive growth on social media? This is a topic I explored on an interview on School for Startups Radio. Jim Beach, host of the show, asked questions that startup companies want to know about how to build a presence on social media. Click here to listen to\u2026","rel":"","context":"In "In the News"","block_context":{"text":"In the News","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/in-the-news\/"},"img":{"alt_text":"School for Startups Radio","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/02\/school-for-startups-radio-300x92.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":754,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-influence-people-through-public-speaking\/","url_meta":{"origin":2197,"position":3},"title":"How to Influence People Through Public Speaking","author":"Rick Cooper","date":"July 15, 2013","format":false,"excerpt":"Do you have a message to share with the world? Would you like to use public speaking to attract new clients? As a speaker, I seek out opportunities to speak to groups about online marketing and social media. For the last few years, I have attended meetings of theSacramento Speakers\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/marketing-2\/"},"img":{"alt_text":"Public Speaking","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/07\/public-speaking.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":42,"url":"https:\/\/socialmediaoutcomes.com\/go\/grow-business-online\/","url_meta":{"origin":2197,"position":4},"title":"22 Ways to Grow your Business Online","author":"Rick Cooper","date":"June 27, 2011","format":false,"excerpt":"For Coaches, Speakers, Trainers, Consultants, Virtual Assistants, Professional Organizers, Graphic Designers, Entrepreneurs, Solopreneurs and Small Business Owners Online Marketing Expert Reveals 22 Ways to Grow your Business Online! Learn How to Attract Clients, Generate Leads and Sell Products Online! As an entrepreneur, you need new clients to build a profitable\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Rick_cooper_photo_3","src":"https:\/\/i0.wp.com\/rickcooper.typepad.com\/teleseminars\/images\/2008\/11\/11\/rick_cooper_photo_3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2321,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-repurpose-speaker-content\/","url_meta":{"origin":2197,"position":5},"title":"Tips to Repurpose Speaker Content","author":"Rick Cooper","date":"April 18, 2018","format":false,"excerpt":"As a public speaker, you are a fountain of knowledge. And knowledge leads to content. Whenever you speak, pearls of wisdom pour forth. Or, as least, that's the assumption. I want you to become prolific when it comes to creating content. I want you to get into action and publish\u2026","rel":"","context":"In "Blogs"","block_context":{"text":"Blogs","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2018\/04\/tips-to-repurpose-speaker-content.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2018\/04\/tips-to-repurpose-speaker-content.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2018\/04\/tips-to-repurpose-speaker-content.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=2197"}],"version-history":[{"count":5,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2197\/revisions"}],"predecessor-version":[{"id":2203,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2197\/revisions\/2203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media\/2199"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=2197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=2197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=2197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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