{"id":2099,"date":"2017-01-06T05:41:33","date_gmt":"2017-01-06T05:41:33","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=2099"},"modified":"2017-01-06T05:41:33","modified_gmt":"2017-01-06T05:41:33","slug":"3-questions-to-plan-an-information-product","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/3-questions-to-plan-an-information-product\/","title":{"rendered":"3 Questions to Plan an Information Product"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product.png\" alt=\"3-questions-to-plan-an-information-product\" width=\"560\" height=\"315\" class=\"aligncenter size-full wp-image-2101\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product.png 560w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product-300x169.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><br \/>\nPlanning is thought before action.<\/p>\n<p>Consider how things would be different if you created an Information Product.<\/p>\n<p>Are you interested in positioning yourself as an expert?<\/p>\n<p>Launching an Information Product has enormous benefits.<\/p>\n<p>Let&#8217;s look at a few ideas that will help you get into action to create an Information Product.<\/p>\n<h1>3 questions to ask yourself when creating an Information Product:<\/h1>\n<h1>1. What do your ideal clients want and need?<\/h1>\n<p>Always start by thinking about your ideal clients. If you haven&#8217;t taken time to clearly define your audience, then do that now.<\/p>\n<p>Think about the demographics of your ideal clients. Who are they? What do they struggle with?<\/p>\n<p>Once you understand the needs of your audience, it will be easy to create a product for them.<\/p>\n<p>Or at least it will be clear what you can create that they will want.<\/p>\n<p>Niche marketing is a great strategy for allowing you to appeal to a specific audience.<\/p>\n<h1>2. What topic are you passionate about?<\/h1>\n<p>Passion is a powerful force when it comes to manifesting a product.<\/p>\n<p>Creating an Information Product is a project. And it&#8217;s a project that will take a lot of time, energy and effort.<\/p>\n<p>So, if you select something that taps into your passion, you will be energized to work on it day after day.<\/p>\n<h1>3. What will generate revenue?<\/h1>\n<p>If you&#8217;re going to invest 10-20 hours or more into creating an Information Product, it would be good if you could actually make money with it.<\/p>\n<p>Money is a good motivator but it&#8217;s not the only motivator. You need to think about what else will get you up and into action to create, complete and launch an Information Product.<\/p>\n<p>So, why not write an ebook, record an audio program or a video series? Launch something and see what results you get.<\/p>\n<p>So, what Information Product would you like to create?<\/p>\n<p>Why not take time now to create a short one page plan to describe it.<\/p>\n<p>And then take one action toward creating your Information Product.<\/p>\n<p>And be sure to let me know when that happens. I&#8217;m interested to hear about it.<\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning is thought before action. Consider how things would be different if you created an Information Product. Are you interested in positioning yourself as an expert? Launching an Information Product has enormous benefits. Let&#8217;s look at a few ideas that will help you get into action to create an Information Product. 3 questions to ask &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/3-questions-to-plan-an-information-product\/\">Continue reading<\/a><\/p>\n","protected":false},"author":7,"featured_media":2101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[394,129,21],"tags":[428,134,396,600],"class_list":["post-2099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information-products","category-niche-marketing","category-online-marketing-2","tag-audio-programs","tag-ebooks","tag-information-products-2","tag-video-series","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-xR","jetpack-related-posts":[{"id":1025,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-use-an-information-product-to-build-your-client-base\/","url_meta":{"origin":2099,"position":0},"title":"How to Use an Information Product to Build Your Client Base","author":"Rick Cooper","date":"November 12, 2014","format":false,"excerpt":"It's a fact that for business owners that offer a service, they are limited to how much work they can actually do in a day. Of course, you can hire staff to complete the work for you. Any company interested in growing should hire full time or part-time employees or\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"Audio Information Product","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/11\/audio-info-product-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2197,"url":"https:\/\/socialmediaoutcomes.com\/go\/speaker-marketing-tips-developing-a-bundle\/","url_meta":{"origin":2099,"position":1},"title":"Speaker Marketing Tips: Developing a Bundle","author":"Rick Cooper","date":"April 19, 2017","format":false,"excerpt":"So, you are a public speaker. What do you have to offer potential clients? As a speaker, you have an amazing array of options. All you have to do is utilize your creativity. Are you a creative person? Simply tap into your creativity and create something you can monetize. Let\u2026","rel":"","context":"In &quot;Information Products&quot;","block_context":{"text":"Information Products","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/information-products\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":161,"url":"https:\/\/socialmediaoutcomes.com\/go\/attracting-clie\/","url_meta":{"origin":2099,"position":2},"title":"Attracting Ideal Clients Radio Show: May 7th with Special Guest Lisa Rodrigues","author":"Rick Cooper","date":"May 7, 2008","format":false,"excerpt":"Join us on May 7th for the next Episode of Attracting Ideal Clients, hosted by BlogTalkRadio. We'll be talking about attracting clients for a consumer product. Joining us live is our special guest, Lisa Rodrigues, Founder of Celi, Inc. and creator of the Celicase, a fashionable carry-all designed to hold\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Lisa_rodrigues","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/05\/07\/lisa_rodrigues.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":144,"url":"https:\/\/socialmediaoutcomes.com\/go\/katrinasawamktg\/","url_meta":{"origin":2099,"position":3},"title":"Katrina Sawa is Guest on June 18th Attracting Ideal Clients Radio Show","author":"Rick Cooper","date":"June 13, 2008","format":false,"excerpt":"Tune in on June 18th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to Kick your Business into High Gear. Attracting Ideal Clients Radio Show on BlogTalkRadio June 18th (Episode 9) 3pm Pacific \/ 5pm Central \/ 6pm Eastern Topic: Kick your Business into High Gear\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/announcements\/"},"img":{"alt_text":"Katrina_sawa4","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/06\/05\/katrina_sawa4.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":938,"url":"https:\/\/socialmediaoutcomes.com\/go\/3-blogging-tips-to-attract-more-clients\/","url_meta":{"origin":2099,"position":4},"title":"3 Blogging Tips to Attract More Clients","author":"Rick Cooper","date":"August 20, 2014","format":false,"excerpt":"A blog is simply one of the best content marketing platforms available to you. Content marketing allows you to attract people searching for information. And not only that, it will attract your ideal clients. A blog can help to establish your authority. By posting to a blog, you will become\u2026","rel":"","context":"In &quot;Blogs&quot;","block_context":{"text":"Blogs","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/blogs\/"},"img":{"alt_text":"Blogging Tips","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/08\/blogging-tips-300x180.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2283,"url":"https:\/\/socialmediaoutcomes.com\/go\/tips-to-create-a-high-converting-lead-magnet-to-attract-clients\/","url_meta":{"origin":2099,"position":5},"title":"Tips to Create a High-Converting Lead Magnet to Attract Clients","author":"Rick Cooper","date":"October 9, 2017","format":false,"excerpt":"Would you like to generate more leads online? The key to generating a new lead online is to create a valuable lead magnet that will attract your ideal clients. And be sure to create a Lead Magnet that converts, meaning that a higher percentage of people that visit your Lead\u2026","rel":"","context":"In &quot;Attraction Marketing&quot;","block_context":{"text":"Attraction Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/attraction-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/10\/attract-clients-high-converting-lead-magnet.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/10\/attract-clients-high-converting-lead-magnet.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/10\/attract-clients-high-converting-lead-magnet.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/01\/3-questions-to-plan-an-information-product.png","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":4,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2099\/revisions"}],"predecessor-version":[{"id":2104,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/2099\/revisions\/2104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media\/2101"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=2099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=2099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}