{"id":1881,"date":"2016-06-01T22:04:58","date_gmt":"2016-06-01T22:04:58","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1881"},"modified":"2016-06-01T22:04:58","modified_gmt":"2016-06-01T22:04:58","slug":"creating-information-products-to-monetize-your-expertise","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/creating-information-products-to-monetize-your-expertise\/","title":{"rendered":"Creating Information Products to Monetize your Expertise"},"content":{"rendered":"<p>If you want to position yourself as an expert, consider creating an Information Product. It&#8217;s a great way to add value and monetize your expertise.<\/p>\n<p>I had a great discussion with Anna Scheller, Host of the Black Belt Selling Radio Show. We talked about strategies to leverage your knowledge and convert into a profit center. Anna published an ebook on Amazon Kindle on Black Belt Selling.<\/p>\n<p><iframe style='max-width: 100%;' src='https:\/\/blab.im\/RickCooper' frameborder='0' height='480' scrolling='none' width='640'><\/iframe><\/p>\n<h2>Anna Scheller, Host of Black Belt Selling Radio<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/06\/anna-scheller-trainer-229x300.jpg\" alt=\"Anna Scheller Trainer\" width=\"229\" height=\"300\" class=\"alignright size-medium wp-image-1883\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/06\/anna-scheller-trainer-229x300.jpg 229w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/06\/anna-scheller-trainer.jpg 500w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" \/>Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an educator for over 20 years, Anna has the skills to provide learning in a fresh and engaging perspective.<\/p>\n<p>Anna has a unique style that combines sales with training, As a 2nd degree black belt in TaeKwonDo, Anna combines the black belt mindset with sales training to provide engaging and thought provoking training.<\/p>\n<p>She leads a monthly free sales training workshop to help sales professionals expand their network and practice sales skills in a safe environment. She has a passion for empowering people to elevate their results and realize their significant contribution to life. She has spoken to dealerships, financial institutions, as well as leadership classes for the local Chamber of Commerce. She is currently conducting sales training workshops for the Small Business Development Center for Rio Grande College along the Texas Mexico Border.<\/p>\n<p><strong>Rick Cooper<\/strong><br \/>\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to position yourself as an expert, consider creating an Information Product. It&#8217;s a great way to add value and monetize your expertise. I had a great discussion with Anna Scheller, Host of the Black Belt Selling Radio Show. We talked about strategies to leverage your knowledge and convert into a profit center. &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/creating-information-products-to-monetize-your-expertise\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[394,421,21],"tags":[416,418,396],"class_list":["post-1881","post","type-post","status-publish","format-standard","hentry","category-information-products","category-joint-ventures-2","category-online-marketing-2","tag-anna-scheller","tag-black-belt-selling","tag-information-products-2","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-ul","jetpack-related-posts":[{"id":1514,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-video-marketing-black-belt-selling-radio\/","url_meta":{"origin":1881,"position":0},"title":"Rick Cooper Talks about Video Marketing on Black Belt Selling Radio","author":"Rick Cooper","date":"July 29, 2015","format":false,"excerpt":"Social Media Marketing Expert Rick Cooper was featured on Black Belt Selling Radio on Friday, July 31st 2015 at 10:30am Pacific. The show is hosted by Anna and Stephanie Scheller. About Anna Scheller: Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an\u2026","rel":"","context":"In &quot;Lead Generation&quot;","block_context":{"text":"Lead Generation","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/lead-generation\/"},"img":{"alt_text":"Anna and Stephanie Scheller","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/anna-and-stephanie-240x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1003,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-appears-on-black-belt-selling-radio\/","url_meta":{"origin":1881,"position":1},"title":"Rick Cooper Appears on Black Belt Selling Radio","author":"Rick Cooper","date":"October 24, 2014","format":false,"excerpt":"Social Media Marketing Expert Rick Cooper will be featured on Black Belt Selling Radio on October 24th at 10:30am Pacific. The show is hosted by Anna and Stephanie Scheller. About Anna Scheller: Anna Scheller is a dynamic speaker with a heart to help people create more sales. As an educator\u2026","rel":"","context":"In &quot;In the News&quot;","block_context":{"text":"In the News","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/in-the-news\/"},"img":{"alt_text":"Anna and Stephanie Scheller","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2014\/10\/anna-and-stephanie-240x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2238,"url":"https:\/\/socialmediaoutcomes.com\/go\/creative-marketing-tv-features-rick-cooper-on-livestreaming-strategies\/","url_meta":{"origin":1881,"position":2},"title":"Creative Marketing TV Features Rick Cooper on Livestreaming Strategies","author":"Rick Cooper","date":"August 29, 2017","format":false,"excerpt":"Livestreaming video is a great strategy to attract potential clients and build trust and rapport. I recently had the opportunity to participate in a panel discussion on Creative Marketing TV. I joined 4 other experts including Anna Scheller, Joan Kent, Tim Maudlin and Andrew Poletto. We each shared our experiences\u2026","rel":"","context":"In &quot;Expert Marketing&quot;","block_context":{"text":"Expert Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/expert-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/08\/creative-marketing-tv-panel-livestreaming-300x167.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2197,"url":"https:\/\/socialmediaoutcomes.com\/go\/speaker-marketing-tips-developing-a-bundle\/","url_meta":{"origin":1881,"position":3},"title":"Speaker Marketing Tips: Developing a Bundle","author":"Rick Cooper","date":"April 19, 2017","format":false,"excerpt":"So, you are a public speaker. What do you have to offer potential clients? As a speaker, you have an amazing array of options. All you have to do is utilize your creativity. Are you a creative person? Simply tap into your creativity and create something you can monetize. Let\u2026","rel":"","context":"In &quot;Information Products&quot;","block_context":{"text":"Information Products","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/information-products\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2017\/04\/speaker-marketing-tips-developing-a-bundle.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1759,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-interviews-legendary-sales-trainer-ben-gay-iii\/","url_meta":{"origin":1881,"position":4},"title":"Rick Cooper Interviews Legendary Sales Trainer Ben Gay III","author":"Rick Cooper","date":"March 5, 2016","format":false,"excerpt":"I had the pleasure of interviewing Ben Gay III, author of The Closers series of books. We discussed sales strategies. Ben has an amazing history. Ben worked with Napoleon Hill, Zig Ziglar, Earl Nightingale and many of the most famous authors and speakers in the personal development field. On the\u2026","rel":"","context":"In &quot;Sales&quot;","block_context":{"text":"Sales","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/sales-2\/"},"img":{"alt_text":"Ben Gay III","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/up\/wp-content\/uploads\/2016\/03\/ben-gay-iii.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":131,"url":"https:\/\/socialmediaoutcomes.com\/go\/johnmarshall723\/","url_meta":{"origin":1881,"position":5},"title":"John Marshall is Guest on July 23rd Attracting Ideal Clients Talk Show","author":"Rick Cooper","date":"July 21, 2008","format":false,"excerpt":"Tune in on July 23rd for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to Improve your Inner Game to Achieve Greater Results. Attracting Ideal Clients on BlogTalkRadioImprove your Inner Game to Achieve Greater Results July 23rd (Episode 14) 3pm Pacific \/ 5pm Central \/ 6pm EasternSpecial\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/communication\/"},"img":{"alt_text":"John3","src":"https:\/\/i0.wp.com\/www.attractingidealclients.com\/images\/2008\/07\/21\/john3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=1881"}],"version-history":[{"count":2,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1881\/revisions"}],"predecessor-version":[{"id":1884,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1881\/revisions\/1884"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=1881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=1881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=1881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}