{"id":1820,"date":"2016-04-11T20:44:34","date_gmt":"2016-04-11T20:44:34","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1820"},"modified":"2016-04-11T20:45:19","modified_gmt":"2016-04-11T20:45:19","slug":"your-social-media-game-plan","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/your-social-media-game-plan\/","title":{"rendered":"Your Social Media Game Plan"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan-300x200.jpg\" alt=\"Social Media Game Plan\" width=\"300\" height=\"200\" class=\"alignright size-medium wp-image-1821\" srcset=\"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan-300x200.jpg 300w, https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Planning is thought before action.<\/p>\n<p>In order to leverage social media effectively, you need a game plan.<\/p>\n<p>What is a game plan?<\/p>\n<p>It is a written document which will guide your efforts on social media.<\/p>\n<h2>Here&#8217;s what you should include in your game plan:<\/h2>\n<ul>\n<li>1. Your message<\/li>\n<li>2. How many posts to publish every day on each social media site<\/li>\n<li>3. What content to curate and share<\/li>\n<li>4. A strategy to generate leads<\/li>\n<li>5. Who to connect with on social media<\/li>\n<li>6. A list of influencers to communicate with and support<\/li>\n<li>7. Strategies to create written content, images and videos<\/li>\n<li>8. Your social media goals <\/li>\n<li>9. How many personal messages to send to contacts each week<\/li>\n<li>10. How to leverage social media (joint venture) partners<\/li>\n<\/ul>\n<p>How long should your game plan be?<\/p>\n<p>Limit your game plan to 2-3 pages to get started.<\/p>\n<p>What is the timeframe for your game plan?<\/p>\n<p>Set goals for the next 6-12 months.<\/p>\n<p>Evaluate your game plan every quarter and tweak it.<\/p>\n<p>Don\u2019t make your game plan too complex or you won&#8217;t be able to accomplish it.<\/p>\n<p>Rick Cooper<br \/>\nOnline Marketing and Social Media Trainer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning is thought before action. In order to leverage social media effectively, you need a game plan. What is a game plan? It is a written document which will guide your efforts on social media. Here&#8217;s what you should include in your game plan: 1. Your message 2. How many posts to publish every day &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/socialmediaoutcomes.com\/go\/your-social-media-game-plan\/\">Continue reading<\/a><\/p>\n","protected":false},"author":5,"featured_media":1821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[13,14,15],"tags":[554,16,555],"class_list":["post-1820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","category-social-media","category-social-networking","tag-game-plan","tag-social-media-2","tag-social-media-influencers","item-wrap"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vsw5-tm","jetpack-related-posts":[{"id":432,"url":"https:\/\/socialmediaoutcomes.com\/go\/10-tips-to-leverage-social-media\/","url_meta":{"origin":1820,"position":0},"title":"10 Tips to Leverage Social Media","author":"Rick Cooper","date":"January 1, 2013","format":false,"excerpt":"I want to share a Top 10 List with you. This list is focused on giving you some strategies to implement on social media right now. Read the list below and then watch the video! (SCROLL DOWN FOR THE VIDEO) I would suggest you pick one strategy below and implement\u2026","rel":"","context":"In &quot;Social Marketing&quot;","block_context":{"text":"Social Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/social-marketing\/"},"img":{"alt_text":"How to leverage social media","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2013\/01\/leverage-social-media-300x231.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1746,"url":"https:\/\/socialmediaoutcomes.com\/go\/rick-cooper-interview-on-creative-marketing-tv-with-susan-joy-schleef\/","url_meta":{"origin":1820,"position":1},"title":"Rick Cooper Interview on Creative Marketing TV with Susan Joy Schleef","author":"Rick Cooper","date":"February 26, 2016","format":false,"excerpt":"Social Media offers an overwhelming number of options. Do you have a plan for how to leverage social media? Watch my recent interview on Creative Marketing TV. Susan Joy Schleef, host of the show, asked me about the importance of creating a social media plan. Click below to watch the\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/content-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/02\/creative-marketing-tv.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/02\/creative-marketing-tv.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/02\/creative-marketing-tv.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/02\/creative-marketing-tv.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1944,"url":"https:\/\/socialmediaoutcomes.com\/go\/joint-venture-secrets-to-leverage-social-media\/","url_meta":{"origin":1820,"position":2},"title":"Joint Venture Secrets to Leverage Social Media","author":"Rick Cooper","date":"September 13, 2016","format":false,"excerpt":"Social Media is a great tool for Joint Ventures. You can use social media to find potential Joint Venture (JV) Partners. You can build and maintain JV relationships through social media. And you can even coordinate JV's using social media. It starts with a mindset for developing Joint Venture relationships.\u2026","rel":"","context":"In &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/email-marketing\/"},"img":{"alt_text":"joint-venture-secrets-to-leverage-social-media","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/joint-venture-secrets-to-leverage-social-media.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/joint-venture-secrets-to-leverage-social-media.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/09\/joint-venture-secrets-to-leverage-social-media.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":102,"url":"https:\/\/socialmediaoutcomes.com\/go\/social-media-marketing-program\/","url_meta":{"origin":1820,"position":3},"title":"Develop a Social Media Marketing Program","author":"Rick Cooper","date":"March 24, 2009","format":false,"excerpt":"Are you wondering how to leverage social media in your marketing efforts? 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Lee Odden posted on Blog Business Consulting compares and contrasts\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/communication\/"},"img":{"alt_text":"Social Media Marketing Community","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2009\/03\/Social-Media-Marketing-Community-278x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1350,"url":"https:\/\/socialmediaoutcomes.com\/go\/increasing-the-value-of-your-social-network\/","url_meta":{"origin":1820,"position":4},"title":"Increasing the Value of your Social Network","author":"Rick Cooper","date":"March 10, 2015","format":false,"excerpt":"If I looked into my crystal ball to predict the future, I believe that I would see that 3 years from now people will value social media a lot more than they do today. When something is free, people tend to undervalue it. You probably don't realize how powerful your\u2026","rel":"","context":"In &quot;Relationship Marketing&quot;","block_context":{"text":"Relationship Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/relationship-marketing\/"},"img":{"alt_text":"Social Media Network","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2015\/03\/social-media-network-300x224.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2030,"url":"https:\/\/socialmediaoutcomes.com\/go\/how-to-play-a-bigger-game-on-social-media\/","url_meta":{"origin":1820,"position":5},"title":"How to Play a Bigger Game on Social Media","author":"Rick Cooper","date":"October 19, 2016","format":false,"excerpt":"One of the challenges that small business owners face is that even once they learn how to interact on social media, they often resist posting. Create Awareness and Attract Clients Something causes them to hold back and play small. The problem is that is if you don't post anything, you\u2026","rel":"","context":"In &quot;Online Marketing&quot;","block_context":{"text":"Online Marketing","link":"https:\/\/socialmediaoutcomes.com\/go\/category\/online-marketing-2\/"},"img":{"alt_text":"how-to-play-a-bigger-game-on-social-media","src":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/10\/How-to-Play-a-Bigger-Game-on-Social-Media.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/10\/How-to-Play-a-Bigger-Game-on-Social-Media.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/10\/How-to-Play-a-Bigger-Game-on-Social-Media.png?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/socialmediaoutcomes.com\/go\/wp-content\/uploads\/2016\/04\/social-media-game-plan.jpg","_links":{"self":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/comments?post=1820"}],"version-history":[{"count":2,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1820\/revisions"}],"predecessor-version":[{"id":1823,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/posts\/1820\/revisions\/1823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media\/1821"}],"wp:attachment":[{"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/media?parent=1820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/categories?post=1820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaoutcomes.com\/go\/wp-json\/wp\/v2\/tags?post=1820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}