{"id":1792,"date":"2016-03-29T16:04:35","date_gmt":"2016-03-29T16:04:35","guid":{"rendered":"http:\/\/socialmediaoutcomes.com\/go\/?p=1792"},"modified":"2016-03-29T16:06:20","modified_gmt":"2016-03-29T16:06:20","slug":"how-to-create-an-email-marketing-calendar","status":"publish","type":"post","link":"https:\/\/socialmediaoutcomes.com\/go\/how-to-create-an-email-marketing-calendar\/","title":{"rendered":"How to Create an Email Marketing Calendar"},"content":{"rendered":"

\"CreatingAre you convinced of the need to use email marketing in your business?<\/p>\n

I occasionally talk to business owners who don’t see the value of email marketing. That always surprises me.<\/p>\n

Your most effective sales efforts will always come from one on one interactions, but if you want to reach people more consistently over time and lead people toward those one-on-one conversations, you need to be doing email marketing.<\/p>\n

Just like any sales and marketing effort, it takes effort. And you will benefit from being organized.<\/p>\n

I encourage you to set a goal for how many email messages you want to send to your list each week. For some, it might be one message per week. For others, 2 or 3 messages. The point is to make a choice and then strive to accomplish that each week.<\/p>\n

If you want to ensure that you send out email messages consistently, then you need an accountability mechanism.<\/p>\n

An Email Marketing Calendar is a tool you can use to plan and schedule email messages.<\/p>\n

I recommend you use a spreadsheet for your Email Marketing Calendar. It will be easy to create and maintain.<\/p>\n

Here are a list of columns to add:<\/h2>\n